Customer Expectation Study on Online Gaming

Running Head: Customer Expectation study on online gaming 1
Report Name: Customer Expectation study on online gaming
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Word count: 1250

Customer Expectation study on online gaming 2
Contents
Introduction................................................................................................................................3
Research Background.................................................................................................................4
Pros and cons of research...........................................................................................................4
Ethic Issues, Integrity and safety issues and risks......................................................................5
Response plan to the issues and risks.........................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................9

Customer Expectation study on online gaming 3
1. Introduction
With the emergence of internet and mass usage of personal computer and mobile
devices, online game has become hugely popular among different genres. Unlike the
conventional methods of playing through PC and video games, online game allows multiple
Players playing together on a single platform regardless of their different base location. The
rapid growth of the online gaming does not ensure sustainability of the gamer or the
developer of the game. The expectation of gamers can only be met through service quality
and that turns into loyalty. Striking experience of the gamer, his preferences, and the level of
fun helps the developer to have better understanding of the customer need and expectation.
2. Research Background
The primary intention of this research is to find out the level of fun, and the state
of enjoyment that a gamer derives by playing games. There are different motivations for
playing games: some gamers may be attracted to express their character through the game
character, escape from real life challenges. ‘All’ the gamers in a group cannot be treated as
identical as the level of expectation and motivation to play games are different (Mei-Pochtler,
2016). There are basically different types of player: Challengers, High fliers, destroyers and
time passers. Challengers love the kick that game provides and enjoy finishing the game on a
winning note (Lanphier & Urnov, 2015). Highfliers are the ones who enjoys being in the
virtual world. Destroyers love running the experience of the other gamer. Time passers are
the lot who does it to socialize and be part of a group. Things that make gamer happy vary on
different circumstances (Jones, et al., 2014).