Customer Expectation Study on Online Gaming: Literature Review

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Introduction to Research
Literature Review

Table of Contents
Chapter 1..........................................................................................................................................3
Literature Review............................................................................................................................3
1.1 Broad Scan.............................................................................................................................4
1.1.1 Research Journal.............................................................................................................4
1.1.2 Filing Journal..................................................................................................................5
1.1.3 Bibliography...................................................................................................................6
1.2 Focused Review.....................................................................................................................9
1.2.1 Updated Filing Journal...................................................................................................9
1.2.2 Updated Bibliography...................................................................................................10
1.3 Customer Expectation and Preferences for Online Games..................................................11
1.4 Exceed customer service expectations through Outsourcing..............................................14
1.5 Final Outline of the Literature Review Chapter..................................................................15
1.6 Introduction..........................................................................................................................16
References......................................................................................................................................17
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List of Tables
Table 1: Research Journal: Tasks performed...................................................................................4
Table 2: Filing System Table...........................................................................................................5
Table 3: Updated Filing System Table............................................................................................7
Table 4: Online Game Attributes and Levels..................................................................................9
Table 5: Hypothetical Products.....................................................................................................10
Table 6: Customer's Preferences....................................................................................................10
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Chapter 1
Literature Review
The topic for the assignment is ‘Customer Expectation Study on Online Gaming’. A deep
analytical research has been carried out to collect all the relevant review details for the chosen
topic. This assignment also informs on how the actual search was progressed and evaluated,
through sections 1 and 2. The first section Broad Scan defines the wide area where the entire
search was conducted and how. It contains the information about all research papers, journals
and libraries collected to commence the research on the related topic.
The second section, Focused Review, refines the research where all the irrelevant data from
broad scan search was discarded and only appropriate journals and papers were mentioned to
conduct a thorough research on the topic. Third section is entirely about literature review on
Customer Expectation Study on Online Gaming where two of the most relevant papers were
studied in deep. Fourth section is an outline structure of the third section to under it better and
last section provides and insight to the literature review chapter.
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