Social Media Strategy & Management | Assignment
16 Pages3546 Words298 Views
Added on 2019-11-19
Social Media Strategy & Management | Assignment
Added on 2019-11-19
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Running head: ONLINE MANAGEMENT 0Social Media Strategy andManagement
ONLINE MANAGEMENT1Table of ContentsExecutive Summary...................................................................................................................2Introduction................................................................................................................................3Starbucks Corporation................................................................................................................4Starbucks Existence over Social Media.....................................................................................4Consumer over Social Media.....................................................................................................5Marketing Policies.....................................................................................................................6Use of Technology.....................................................................................................................6Ethics, Privacy, and Safety.........................................................................................................7Conclusion................................................................................................................................10Recommendations....................................................................................................................11References................................................................................................................................12Appendix..................................................................................................................................14List of FiguresFigure 1: Starbucks Consumers...............................................................................................14Figure 2: Starbucks Consumer Satisfaction Rate.....................................................................14Figure 3: Starbucks Ethics.......................................................................................................15Figure 4: Starbucks Profits.......................................................................................................15
ONLINE MANAGEMENT2Executive SummaryThe report analyses the importance of social media in modern organisations strategies.It assists organisations to expand their business globally. Most consumers prefer to interact with their preferred brand on social sites. More than 80 percent of world’s enterprises use social media for marketing of their products. The benefits of social media advertisement are enormous for corporations. Starbucks has successfully implemented online marketing policy in their business model. The company builds their consumer's loyalty by interacting with them over social websites. This policy has gained a significant advantage to Starbucks. They use social media posts to collect information from consumers regarding their feedback on their products and apply such ideas on product development stage. Starbucks implement modern technology to improve their consumer’s facilities. One of the key parts of Starbucks online strategy is privacy and safety of consumer data. They apply safety procedure to avoid the leakage of their consumer data. The effective adoption of online strategy benefited Starbucks significantly and sustains their future development.
ONLINE MANAGEMENT3Introduction The advancement of internet services has popularised the use of social media sites. A large number of people use social media sites to communicate and share their content. With time, it is becoming a critical part of people’s lives. There are more than 2.46 billion active social media users in 2017. The popular social media sites include Facebook, Twitter, Instagram, and YouTube. Companies are using social media sites to improve their interactionwith consumers and enhance the audience for their marketing. It has become significantly important for corporations to adopt a social media strategy for their growth. Now corporations are spending millions of dollars for adopting better social media strategies and securing their data online.The primary objective of this report is to analyse the online strategy of Starbucks, which assists them by enhancing their customer base. The necessity and benefits of online presence shall be evaluated from Starbucks perspective. Other aspects of social media will bediscussed in the report as well, such as customers, regulations, safety, and technologies. Further, the report will scrutinise the theories of online experts and provide recommendationsto implement these theories in Starbucks strategy.
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