Online Platform Channel for Sales Assessment 2022

ONLINE PLATFORM CHANNEL FOR
SALES

BENEFITS OF SELLING PRODUCTS
THROUGH ONLINE CHANNELS

 By selling the chocolates through online platforms,
the company can ensure increased accessibility to
people
 By selling the products through online channels,
the cots can be lowered by the company because
there are no expenses related to establishment of
a physical store (Akram et al., 2018).
 The company can easily expand its reach through
amazon.
 According to a survey about 30% of the customers
purchase chocolates online for different purposes
such as self-consumption, giving gifts and others
especially through Amazon.

DISADVANTAGES OF SELLING
PRODUCTS THROUGH ONLINE SALES
CHANNEL
 Problem related to online payment – There
can be challenges related to payment for the
chocolates online.
 This method provides a non-personalised
service to the customers (Herrmann & Grein,
2016).
 One of the major disadvantages related to
online selling is the inability to smell or touch
the chocolates (Teixeira, Pereira & Dionísio,
2018).

BIG BOX SUPPLY CHAIN

 A big box supply chain provides big box retail
that comprises of large footprint, with the
retailers selling a large variety of goods and
services to the customers and also in bulk.
 The main aim of using big box retailing is to
become a one shop for the customers and
providing value to them.

REFERENCES
 Akram, U., Hui, P., Kaleem Khan, M., Tanveer, Y.,
Mehmood, K., & Ahmad, W. (2018). How website
quality affects online impulse buying: Moderating
effects of sales promotion and credit card use. Asia
Pacific Journal of Marketing and Logistics, 30(1), 235-
256.
 Herrmann, R., & Grein, T. (2016). Price Setting in
Online Grocery Markets: The Case of
Chocolate. Proceedings in Food System Dynamics, 89-
100.
 Teixeira, N., Pereira, H. G., & Dionísio, P. (2018). Online
consumer generated content it's for real! the rise of
social influence marketing. The Business &
Management Review, 9(3), 358-366.