Online Presence Report

Online presence report
Contents

INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Electronic consumer relationship management...........................................................................3
Consumer presence analysis........................................................................................................4
Recommendation.............................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Digital business management use the techniques and methods to build the new term of
values and the concept of business to support the effective functions. It involves the digital
brands and the technologies in business (Arya, 2018). The management consider in this report is
Asda. It is a British supermarket chain at headquartered in England. The organisation was
founded in 1949 and at present time it termed to the second largest supermarket chain in UK.
TASK
Electronic consumer relationship management
Consumer relationship management deals with the managerial operations in terms of their
consumer’s potentials, team members, vendors and others in the business. The basic objective of
Asda is relating to consumer relationship software is to facilitate the business goals and
behaviours to serve them well-mannered things. Asda have resulted to the higher consumer
satisfaction with the mannered high retaining rates. It has been divided into various sort of
categories:
Operational CRM: It is the primary function of consumer resource management that
includes the sales, marketing and services. It has been termed that consumer can be the problem
solver in business. It helps the business of Asda to automate the procedure of the sales services to
boost up the sales as effectively. The operational consumer relationship management system has
designed to help their consumer to respect to achieve better satisfaction section (Cheney, and et.
al., 2019. The management of Asda are already able to process the leading terms for predicting
the qualification manner. Asda supports their consumers to organise their actions and profile.
The company also provide the benefits of lead counting for automating the sales, marketing and
the services.
 Analytical CRM: The analytical consumer relationship management can also set the
integrates terms to invoice the software for generating the reports to have detailed the
ratio of the cash flow. It will also get updates the source of information of the
consumers by maintaining their view point and considering of the performance. Asda
is also capable to track their details of their consumers and support them.
 Collaborative CRM: It involves the organisation sales, consumer technical support,
external stakeholder, vendors and suppliers and distributors. Asda concentrates on