The Online Privacy

Running Head: Online Privacy
Online Privacy
Essay
System04104
12/14/2019

Online Privacy
1
Online Privacy
Introduction
Use of digital devices is common in all over the word that helps people to
communicate with other people, retrieve information on fingertips, store huge amount of
data, and access to variety of information through the help of Internet. However, people also
use Internet to share or store their personal information, medical information, financial
information, buying or selling things with the help of Internet and they use their debit
cards/credit card information or banking details over internet (Carpenter, McLeod, Hicks, &
Maasberg, 2018). However, the major concern is that sharing data or person information is
whether safe or not for the people and how use of privacy concern while using internet or
storing their online information on cloud storage etc. The purpose of this essay is to aware
people that how their searching information is traced by the browsers and how they use the
personal information of users through tracing their surfing pattern and storage of data.
LOSS OF ONLINE PRIVACY AND THREATS/COMPARING
LEGISLATION ON ONLINE PRIVACY
When it comes to the type of data, users seemed particular concerned about the
misuse of their personal data such as name, email-id, date of birth, gender, photos, financial
details etc. However, theft of passwords or financial data can be considered under the crime,
which was generally mentioned less often (Fortes, Rita, & Pagani, 2017). Online privacy is a
major concern for the internet users because it is characterised by hype and preys in fear.
People use internet for communication, access information, or searching information on

Online Privacy
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browsers but they fear about the tracking concerns, digital blueprints, data trail, hacking, or
theft of their personal data or online profiling issues etc. There are varieties of software or
spyware products are available on internet but despite of being people lost their money,
crucial personal information, and banking/financial information on the Internet. Not knowing
how the surfing pattern of user is being trace or thefts by their browser always dangerous for
the people (Anic, Škare, & Milaković, 2019). However, most of the people trust on their
browser and they even do not know how their personal information can be used by the
various browsers for their personal benefits. It is the reality that many privacy and surfing
issues are still non-regulated and user needs more privacy and safety while using Internet.
The major area of complain that is used by the browsers to still personal information
of use is clickstream data. The browser traced the click path or clickstreams of users that
comprises some essential data and information about the user’s personal surfing pattern. The
browsers use this clickstream of users and provide them anonymous advertisings that will be
based on their past searches on the Internet (Fortes & Rita, 2016). It has been seen that
browsers use the searching patter of users. However, the roles of Internet Service Providers
are still under question because it is not possible unless the ISP or company that provides
information to the user by IP address discloses the information public. In the era of
ecommerce, there are huge number of cases registered when people was victimised by the
online companies by stealing the information of their users by using their personal banking
information of stealing their credit or debit card information. These online companies are
equally responsible in cheating customers because they store the information related to
banking details of user on their portal and can easily access them when needed (Lutz,
Hoffmann, Bucher, & Fieseler, 2018).