Online Survey- Very Fresh Food Delivery

The article discusses the online survey conducted by Very Fresh Food Delivery to obtain information regarding targeted consumer preference. It also highlights the benefits and disadvantages of conducting online surveys and provides recommendations to enhance survey procedure.

Running head- ONLINE SURVEY- VERY FRESH FOOD DELIVERY
ONLINE SURVEY- VERY FRESH FOOD DELIVERY

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ONLINE SURVEY- VERY FRESH FOOD DELIVERY
Table of Contents
Background................................................................................................................................................2
Conclusion...............................................................................................................................................10
Recommendations...................................................................................................................................10
Reference list...........................................................................................................................................11

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ONLINE SURVEY- VERY FRESH FOOD DELIVERY
Background
Very Fresh Food Delivery is a developing firm that is specializing in shipping organic foods. The
popularity has been regained from firm’s offers of three meal plans, and orders that can be
placed online. The delivery is conducted online with guarantee of shipment within 2-3 days. The
study concentrates over the first online survey conducted by the company. The online survey is
examined to obtain information regarding targeted consumer preference (Ho, 2014). The
feedbacks are to be recorded to have understanding regarding their meal plans and requirements
that will meet overall satisfaction with company. The secondary research and observational
research is being examined in gaining insight into customer preferenceS. It will help in
developing pros and cons of an online survey and ways to develop survey procedures for
productivity (Xie, Zhang & Zhang, 2014).
Discussion and Results
Questionnaire
Which plan do you regularly purchase from Very Fresh?
Items Percentage
Veggie 20.9
Meat Lovers 48.6
Seafood Delight 30.5

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ONLINE SURVEY- VERY FRESH FOOD DELIVERY
20.9
48.6
30.5
Percentage
Veggie
Meat Lovers
Seafood Delight
Veggie Meat Lovers Seafood Delight
0
5
10
15
20
25
30
35
40
45
50
20.9
48.6
30.5
What is the average of amount you spend with Very Fresh per month?
Amount Percentage
$ 9.99 – 29.99 27.2
30.00 – 59.99 18.3
60.00 – 79.99 32.2
80.00 – 99.99 9.2
Over $100 3.1

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ONLINE SURVEY- VERY FRESH FOOD DELIVERY
27.2
18.3
32.2
9.23.1
Percentage
$ 9.99 – 29.99
30.00 – 59.99
60.00 – 79.99
80.00 – 99.99
Over $100
$ 9.99 – 29.99 30.00 – 59.99 60.00 – 79.99 80.00 – 99.99 Over $100
0
5
10
15
20
25
30
35
How long does it take your order to arrive?
Days Percentage
2-3 days 82.1
4-5 days 14.2
6 days or more 3.7

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ONLINE SURVEY- VERY FRESH FOOD DELIVERY
82.1
14.2 3.7
Percentage
2-3 days
4-5 days
6 days or more
2-3 days 4-5 days 6 days or more
0
10
20
30
40
50
60
70
80
90
Rate your overall satisfaction with Very Fresh.
Satisfaction Percentage
Very Satisfied 18.7
Satisfied 29.1
Neutral 37.6
Dissatisfied 10.7
Very dissatisfied 3.9

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ONLINE SURVEY- VERY FRESH FOOD DELIVERY
18.7
29.137.6
10.73.9
Percentage
Very Satisfied
Satisfied
Neutral
Dissatisfied
Very dissatisfied
Very Satisfied Satisfied Neutral Dissatisfied Very
dissatisfied
0
5
10
15
20
25
30
35
40
Do you buy from other organic online home delivery services?
Response Percentage
Yes 68.7
No 27.2
Did Not Respond 4.1

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ONLINE SURVEY- VERY FRESH FOOD DELIVERY
68.7
27.2
4.1
Percentage
Yes
No
Did Not Respond
Yes No Did Not
Respond
0
10
20
30
40
50
60
70
Which age range represents you?
Age Percentage
18-34 9.8
35-44 32.1
45-54 23.5
55-65 20.4
66 and over 14.2

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ONLINE SURVEY- VERY FRESH FOOD DELIVERY
9.8
32.1
23.5
20.4
14.2
Percentage
18-34
35-44
45-54
55-65
66 and over
18-34 35-44 45-54 55-65 66 and over
0
5
10
15
20
25
30
35
In which region of the country do you reside?
Region Percentage
West 26.1
East 32.4
South 17.1
Midwest 24.4

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ONLINE SURVEY- VERY FRESH FOOD DELIVERY
26.1
32.4
17.1
24.4
Percentage
West
East
South
Midwest
West East South Midwest
0
5
10
15
20
25
30
35

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ONLINE SURVEY- VERY FRESH FOOD DELIVERY
As per the survey questions conducted on customers, it has been found that 20.9% of customers
purchase veggie products. On an average, the vegetarian purchase is higher compared to non-
vegetarian products (Smith & Smith, 2016). The purchase products are within an average of
$60.00-79.99 that accounts to 32.2%. The customers has shown positive outlook regarding
delivery service. 82.1% of customers have been satisfied with delivery within 2-3 days. As per
online survey, there is an increase on satisfaction level accounting to 25% of satisfied customers
on an average. The benefactor acts when it is found that more than 60% customers purchase
online organic products promoting the services of Very Fresh Food Delivery. The age group of
30-45 has been highly benefited as they rely on consuming organic products with raising
consciousness (Saleh & Bista, 2017). The services are highly availed within the age group of 35-
44.
Based on the queries above we can conclude that there are certain benefits and some
disadvantages too of conducting online surveys (Love et al. 2015). The benefits are:
 The cost of collecting and storing data is very low as the overhead is low.
 Time taken by these surveys is less as well.
 The respondents who answer these questions have the convenience of doing it at their
leisure time and can stop or start accordingly (Cunningham et al. 2015).
Disadvantages of conducting online surveys:
 Finding respondents is difficult because there are many people without internet services
(Benckendorff, Moacardo & Murphy, 2016).
 Cooperation can be a problem as people can delete the advances made in the study
because of infinite questions.
 There is no professional interviewer who can generate specific results from the
feedbacks which has been provided (Benckendorff, Moacardo & Murphy, 2016).
Conclusion
The online survey helped the company by saving both time and cost.
 It allowed the company to reach a large and dispersed population identifying expectations
and preferences.

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ONLINE SURVEY- VERY FRESH FOOD DELIVERY
 It reduces loss of data as information gets automatically entered (Dijkman, Sprenkels,
Peeters & Janssen, 2015).
 It allowed manager to guide respondent with root questions that is easy to track response.
 Besides being easy tabulation electronic data and less interview bias, it reduces data entry
errors adding honest responses to research questions.
Recommendations
In order to promote and reach out to wider audience, it is important to conduct and create survey
as per plan and requirements. It is important for respondents to have clear idea about the purpose
of the survey. Using close-ended questions and rating scale questions will help in examine
responses better. Besides logical ordering, targeted population and sampling and pre-testing
survey will enhance responses and survey procedure. It is necessary to avoid two important
things that are biased questions and us of grids and matrices for responses as it affects accuracy
and responds scales (Petrovčič, Petrič & Manfreda, 2016).

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ONLINE SURVEY- VERY FRESH FOOD DELIVERY
Reference list
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methods: results of visitor responses to a destination survey.
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