Effect of Online TV Broadcasting in War-Torn Horn of Africa

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Business Ethics
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Table of Contents
Executive Summary.......................................................................................................................2
Aims & Rationale...........................................................................................................................3
Background....................................................................................................................................4
Financial component....................................................................................................................4
Modern Challenges........................................................................................................................5
Relevance and upgrade.................................................................................................................5
Quality preparation in online digital content..............................................................................7
Research proposal..........................................................................................................................8
RQ: General characteristics of communication. Types, functions and sides of communication.
Communication as an exchange of information in online digital communication and what are the
effects?.............................................................................................................................................9
SQ1: what are the current industry sectors?...........................................................................9
SQ2: stakeholders in online TV broadcast..............................................................................9
SQ3: Priority areas of investment............................................................................................9
Data collection and sampling......................................................................................................11
Total cost for digital data broadcast..........................................................................................12
Research Timeline.......................................................................................................................13
Ethical consideration...................................................................................................................14
Conclusion....................................................................................................................................16

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References.....................................................................................................................................17
Executive Summary
The report aims at establishing the effect of TV broadcasting in the war-torn Horn of Africa for
both Al-Jazeera and BBC. Online content has been the best way to cover the war-torn region for
various reason in the war-torn part of Africa. The beginning of the 21st century was not the best
period in the history of television. The proliferation of online technologies has dealt a serious
blow to the positions of TV, previously (along with the newspapers) the main source of news and
other information for most people. Many now prefer to choose their online sites for credibility.
When compiling an entertainment program, an increasing audience relies not on the
broadcasters, but on their own, and searches for content on platforms like YouTube. To keep the
position, TV companies and content producers for TV began to develop their online services
(like Netflix), and TV manufacturers are introducing new features into their products. The result
of this development was the appearance on the market of Online TV platforms, combining the
possibilities of traditional TV and network resources. They can be divided into two categories:
TVs with built-in "online" capabilities and add-ons that extend the functionality of classic TVs.
Both classes of devices offer users similar opportunities: viewing traditional ether in combination
with Internet services. However, they have differences, due to both design features and nuances
of exploitation. What is better to buy, a TV with Online TV functions, or a conventional TV and

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a prefix to it - is difficult to say, since both options offer some advantages, but are not without
flaws. Which option is still preferable - now we will find out, having analyzed the critical
differences between these solutions.
Aims & Rationale
The research proposal aims at addressing the effect and limitation of online coverage for TV
stations in the Horn of Africa; the overreaching question is; what are the limitations of using
online TV content in direct TV broadcast especially in a war tone region like the horn of Africa.
The advantage of TVs with Online TV functions is their greater convenience when installing the
operation, especially online TV content. For BBC and Aljazeera, in case of dangers during a
shootout, they can upload the edited content on their online digital content like the Youtube and
their respective websites (Aledavood, et al., 2015). "Online" TV contains everything you need
and does not require additional equipment.
By purchasing Online TV, you get a set of tuners for viewing terrestrial, cable and satellite TV, a
processor, memory and operating system for working with online services, a media player for
viewing content from external storage devices, USB connectors for connecting them, and so on.
The management of all these possibilities is carried out with the help of one remote control
(Barrett and Orlikowski, 2016). A bunch of ordinary TVs and online set-top boxes are somewhat
more cumbersome and difficult to control. The power of a bundle of two devices requires two
consoles, which is not always convenient. We must also try to fix the Online TV set-top box so
that neither she nor the sticking cables are not conspicuous.
Background

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The war tone region of Somalia and Eritrea has been on constant war since the overthrow of the
then Somali land president Sied Barre in early 1990. Since then Somali and the horn of Africa
region has seen constant tussle between regimes and rebels trying to control the region.
Reporting and especially digital journalism has seen challenges with tens of journalist been
killed in the region. It is one of the most dangerous areas in the world for a journalist. However,
BBC and Al Jazeera have been in the for a front of reporting about the chaos, and the online
digital platform has been the best method for this.
It can be stated that regarding ergonomics and ease of installation, a TV with Online TV
functions is better than a separate set-top box. But there is one nuance: there are set-top boxes
equipped with a full set of TV functions (including those containing tuners), and many modern
TVs and monitors automatically go into sleep mode when there is no signal. For such a bundle,
you do not need two remote controls, so regarding convenience, it is not inferior to a
multifunctional "online" TV. It remains only to decide how to securely (or unnoticeably) fix the
media box.
Financial component
A conventional TV, like Online TV, contains about the same set of hardware components (tuner,
processor, memory), the only difference is that in online devices they are more functional.
Therefore, equipping the TV with an online platform raises the cost of the gadget, but
insignificantly. After all, the main and most expensive component of TV is the matrix, which
accounts for more than half of the cost of the device.

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Modern Challenges
An online platform has many hard challenges especially in installation, internet, and online
upload system. One universal device is often cheaper than a bundle of a TV with similar screen
quality and a set-top box that extends its capabilities. From the perspective of economic benefits,
the advantage is on the side of the "online" TV. Of course, there are budget Chinese media
boxes, the price of which is less than $ 50, but the set of their capabilities and speed of operation
are often far from ideal. A multifunctional device with a built-in tuner, a powerful processor,
ample memory, a fresh and constantly updated OS can pull by $ 200 or more (Brynjolfsson, et
al.,2018). If you consider that the most budgetary Online TV costs about $ 300, and more
functional - from $ 500, it turns out that a good Online TV console pulls at half the cost. If you
consider a variant with an IPS monitor used only for picture output, and a media box that
performs all functions, you will have to pay at least $ 500. This is more than a small modern
Online TV costs up to 32 ".
Relevance and upgrade
Even though for convenience, ease of use and financial performance, a universal TV with a
function Online TV is better than a bunch of conventional TV and set-top boxes, there is one
parameter by which the configuration of the two devices looks more interesting. This -
maintaining the relevance and the possibility of the upgrade. Buying an "intelligent" TV, you
need to be prepared for the fact that the current set of functions will remain with him always.
Manufacturers periodically release software updates, but they cannot fundamentally change the
functionality of these updates (Fisher, and Appelbaum, 2017).