Business Development Plan Assignment (Solved)

Open a food truck in Rennes France

Table of Contents
Business Development Plan Report ................................................................................................1
INTRODUCTION...........................................................................................................................1
Terms of Reference for Proposal................................................................................................1
Approach taken to Design & Structure of Report.......................................................................1
Relevant Models & Information Sources Used..........................................................................2
Rationale.....................................................................................................................................3
Actionable Assumptions.............................................................................................................3
Timescale for Achievement........................................................................................................3
Vision..........................................................................................................................................4
Mission........................................................................................................................................4
BUSINESS CONCEPT...................................................................................................................1
Product/ Service..........................................................................................................................1
Target Market..............................................................................................................................2
Value Added................................................................................................................................2
Specific Features.........................................................................................................................2
Who is involved..........................................................................................................................3
Windows of opportunity.............................................................................................................3
FEASIBILITY RESEARCH ..........................................................................................................4
THE FEASIBILITY RESEARCH PLAN.......................................................................................4
PRIMARY AND SECONDARY DATA NEEDS..........................................................................5
RESEARCH METHODOLOGY.....................................................................................................5
5 KEY AREAS OF FEASIBILITY RESEARCH...........................................................................7
Product and services feasibility...................................................................................................7
Market Feasibility.......................................................................................................................7
Industry feasibility......................................................................................................................8
Organisational Feasibility.........................................................................................................12
Financial feasibility...................................................................................................................13
AMBITION VS ABILITY............................................................................................................14
BUSINESS MODEL.....................................................................................................................15

Core strategy.............................................................................................................................15
Business Canvas Model............................................................................................................16
BUSINESS PLAN FOR A NEW FOOD TRUCK SETUP .....................................................22
IN FRANCE..............................................................................................................................22
Executive summary...................................................................................................................23
Geographical market location and customer acceptance..........................................................23
Business potential......................................................................................................................23
Introduction...............................................................................................................................24
The industry, company & products...........................................................................................25
Core strategy.............................................................................................................................25
Start-up Plan..............................................................................................................................26
Marketing Strategy....................................................................................................................26
Potential risk for Chuck & Chick restaurant.............................................................................30
Financial Strategy......................................................................................................................32
RESEARCH REFLECTION REPORT.........................................................................................38
REFERENCES..............................................................................................................................48

Topic: Open a food truck in Rennes France.
Business Development Plan Report
INTRODUCTION
This report is based on a business idea of launching food Truck in Rennes, France. These
days, there is trend of food trucks, which has semi prepared food and can take truck from one
place to another. These trucks move from one place to another in order to conduct provide
services at different places (Ab Wahab and et. al., 2017). Name of this food truck business is
“FC Burger”. This name is suitable because this food truck serve customers at Fifth crossing of
A.K. Street, France. This is the business, which provides burgers and Smoothies to consumers.
This business has growth prospects in current market, so entrepreneurial idea of opening food
truck has more scope and growth.
Terms of Reference for Proposal
It is necessary from opinion of business to assure that its business proposal can convey
effective business strategy, which helps in outline top- notch outcomes. Hence, business proposal
is comprise on:
 Presenting well-structured and unique business idea.
 Screening viability of business proposal.
 Giving coherent business model such as strategic resources, core strategy.
 Drafting that new venture plan to be work effectively.
 Forecasting outcomes of business from various perspectives.
Approach taken to Design & Structure of Report
There is specific structure, which is followed to conduct this report. With following
specific structure, it is easy for reader to understand which heading covers what matter
(Alqatawni, 2016). With topics under this report are divided into 5 sections:
Introduction- This is the first section, which provides complete information about
starting new business, name of new business, assumptions to be followed for new business, etc.
This make clear understanding about factors, which are considered while opening new business.
This also covers assumptions in business development plan. This also covers time required to
launch new business.
1

Business concept- In this section, information is collected about generating business
idea of “FC Burger”. This provides information about food variety in menu, quality of food, etc.
This helps to know about target consumers and provide aspect, which makes this association
different from other Food Trucks (Berk and Leib, 2012).
Feasibility study- There are risk associated with opening new Food Truck. There is
requirement of different resources such as finance, employees, technical and expertise
knowledge, etc. In this section, there is requirement of feasibility plan, which is relevant in
context of change in plans and policies. Research methodology is used in this section to collect
information about tools and techniques used. In this research, there is study of market, product
and services, industry, organisational and financial factors (Brown, 2017). It is easy to
understand what components are required to undertaken while launching new business venture.
Business Model Canvas- Business Canvas Model is the framework, which has complete
information about factors, which has to be considered such as suppliers, consumers, partners, etc.
This helps to understand people are required for successful launching of “FC Burger”. As there
are many activities, which are performed by different individuals, so in order to distribute
properly, business canvas model is discussed.
Business Plan- This is the last section in business development plan. This is the section,
which provide information based on collected data. This is the last stage of execution as per this
risk and growth prospects for “FC Burger”.
Relevant Models & Information Sources Used
There is requirement of some information about external environment of society where
business is operating. Conducting business operations is not easy, there are some changes which
has to be considered to get positive outcome. In this business, report of launching new business
venture “FC Burger”: Porter's Five Force Model, PESTLE, Value chain analysis and business
canvas model is used. With the help of this framework, it is easy to understand components to be
considered (Coulombe and et. al., 2015). In this report, information is collected from secondary
source in order to get overall complete information in better and effective manner. With Porter
Five Force Model, entrepreneur is able to understand growth prospects for business enterprise.
They can plan business operations accordingly.
Rationale
2

Rationale behind conducting this business is individual wants to become entrepreneur
because he do not want to continue working under someone else. This was his childhood dream.
As individuals is shifted to Rennes, France, so in order to reside their properly some source of
income is required. As per candidate's point of view, there is more scope of growth and
profitability is high (Esparza, Walker and Rossman, 2014). There are different food truck, which
provide satisfactory services to consumers. Another reason behind selecting this business and
dealing in burger and Smoothies sector is that individual worked for restaurant names as “Le
Zink” in Tunisia. This association deals in Burger segment so individuals has complete
knowledge about various types of burger.
Actionable Assumptions
For develop the coherent business as well as financial models, it is necessary to take in to
the consideration main key points which underlying market scenario and required to reaching at
right decision which preparing business proposal. There are some assumptions related to
proposal mention below:
 There is a more demand of the food truck that have capability to provide its food items to
tourists on the different destination places.
 France in Western Europe is framed for its fashion houses and classical art museums
consisting Monuments and Louvre. Other than this, there are some other places for which
travel come to visit. FC Burger will easily provide its offers to different places in order to
set its business at market place ( Fernandes, 2017).
 Chefs are hire from various places, which will, committed to project.
Timescale for Achievement
The work over for this project will be commenced from May 2019 and end in last march.
Under this, market research for this project will performed with purpose to identify potential risk
and opportunities, which are available for FC Burger food Truck within Rennes, France. In mid
of June, locations of the food truck will be identified as well as examined according to pros and
cons (Ghezzi, 2017). After setting up business, there is a need to have the license of business,
vehicle etc. After this, there is a requirement to hire the capable people, which have the proper
knowledge about business. These people are marketing managers, finance managers, research &
development teams, chefs and many others. These all people give their contribution in attaining
the set objectives and sustain at market place for long period.
3

Vision
Vision of “FC Burger” is to provide different types of burger and will open three outlets
in different parts of France within two years.
In order to achieve this vision, there is more emphasis on quality and cost of products. As
food is availed from food truck by students, college going candidates, etc. Therefore, quality has
to be up to the mark.
Mission
There are some aims, which are satisfied by entrepreneur of “FC Burger” to get positive
impact on their growth and development. So mission are-
 To make “FC Burger” favourite place for people for take away, eat, and drink at nominal
price.
 To place food truck best destination for satisfy burger craving of people and provide fast
services to minimise waiting time.
4

BUSINESS CONCEPT
“FC Burger” is food truck, which provides food truck services to consumers at Fifth
crossing of A.K. Street, France. It provides smoothies and burgers to customers. Main concept of
forming this attractive business plan is that Malta is tourist destination place where large number
of tourists visit from various countries (Gredi and Farah, 2015). Food truck will be helpful in
provide the better food facilities to various tourists from one destination place to another.
Generally, the food truck is truck that transformed in to mobile kitchen equipped for prepare,
cook and distribute foods.
In this present time, United States influencing whole world so business owner will
require to develop my business in France. It will serve food to people of France with love. For
starting business, Owner will purchase the small food truck at starting stage even used one that
will in the good condition. It will renew it and develop the necessary changes inside to seek
effectiveness as well as efficiency. Through this, the cost will be less involved of business owner
and able to attract the streetwalkers (Hughes and Boys, 2015).
The main reason behind starting this concept is to serve food aside as well as deliver from
one place to other in context to keep consumers not moving and not to be crowded in same place.
In Food & Beverages industry of Malta, competition level is high and there are many players,
which already exists in these same types of business in various style. Therefore, in context to get
position, there is a need to think some innovative ideas related to food so that large number of
customers can be attract. In Malta, there are many different destination places where food truck
can provide its services for an instance Blue Lagoon, Island of Comino, Golden Bay Beach,
Family Fun Times at Popeye Village and other destination places (Isoni Auad and et. al., 2019).
Product/ Service
“FC Burger” will provide the different variety of food items such as Smoothies and
Burgers. These different variants of Smoothies and Burgers mention below:
Burgers Smoothies
 Chili Burger
 Pepperoni Pizza Burger
 Verde Burger
 Classic Burger
 Strawberry Shortcake Smoothie
 Pomegranate-Berry Smoothie.
 Pineapple-Coconut Smoothie.
 Spa Cucumber Smoothie