Report on Operating and Financial Analysis
Added on 2020-04-13
20 Pages3025 Words37 Views
RUNNING HEAD: Public relation problems of United airlines 1Name of the student-Topic - Public relation problems of United airlinesUniversity name-
Operating and financial analysis2Table of ContentsIntroduction..........................................................................................................................4Summary of PR issues and goals..........................................................................................5PR and communications models United Airlines followed to mitigate these issues..........5Discuss alternative solutions could be used by United Airlines in its public relation.........6Research, planning, implementation and evaluation activities the company conducted in solving the problem.........................................................................................................................7Concept of open and closed organization...........................................................................8Public relation plan of United airline.................................................................................10Background........................................................................................................................10Goals..................................................................................................................................10Objectives..........................................................................................................................10Message.............................................................................................................................11Strategies...........................................................................................................................11Tactics................................................................................................................................11Evaluation..........................................................................................................................11Concise analysis of the factors in the organization...........................................................13Conclusion..........................................................................................................................14References..........................................................................................................................15
Operating and financial analysis3
Operating and financial analysis4Introduction With the increasing ramified economic changes and complex business structure, it isimportant to maintain effective public relation by each and every organization. However, thereare various problems and issues are faced while maintain the effective public relation by variousorganizations. In this report, public relations issues faced by organization and mitigating theseissues have been discussed in effective manner. The main topic of this case is based on UnitedAirlines recent mistreatment of passengers and how company has mitigated these issues for thebetterment of the organization. This case has reflected how public relation of United airlineshave provided good help in mitigating the negative impact of the given particular case on thebrand image of organization.
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