Effect of Electronic Word of Mouth on Destination Promotion in Saudi Arabia

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Added on 2022/10/01

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This research paper discusses the impact of electronic word of mouth (eWOM) through social media on branding, marketing or destination promotion in Saudi Arabia. It also provides an insight into Vision 2030 and the power of social media in destination branding.

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Effect of Electronic Word of Mouth on Destination Promotion in Saudi Arabia

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