Portfolio Exercise 1 (Weeks 2 - 4) Exercise Brief: Mini-Report #1 (1200 words) Tasks: 1. For the commercial organization assigned to you by the module instructor, describe its industry sector, organizational structure, range of products provided, as well as the typical demographic profiles of its clients. Drawing on this information, sketch out a general logistics and distribution strategy for the organization that you believe will be an improvement on what currently obtains. 2. Product life-cycle curves are important in developing suitable logistics and physical distribution strategies. An understanding of product life cycles enables planning for each product replacement in a timely manner, whilst minimising the possibilities of loss of market share to competing products. Critically analyze the impact of the product life cycle on the development of logistics and distribution strategy for one or more products from the assigned organization. THE C
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