Review and Critique of Operation Management Principles

This report reviews and critiques the execution of principles of operation management in Haier Group Corporation. It covers stages of product life cycle, principles of operation management, different approaches related to application of new product development and work base structure.

OPERATION AND PROJECT
MANAGEMENT

Contents
INTRODUCTION.....................................................................................................................................3
TASK 1.......................................................................................................................................................3
P1 Review and Critique execution of principles of operation management.............................................3
TASK 2.......................................................................................................................................................5
P2 Build continuous development plan on the basis of review and critique............................................5
TASK 3.......................................................................................................................................................7
P3 Stages of Product Life Cycle..............................................................................................................7
TASK 4.......................................................................................................................................................9
P4 Effectiveness of PLC and application of appropriate theories............................................................9
CONCLUSION........................................................................................................................................10

INTRODUCTION
Operation Management is for the most part concerned with overseeing different activities
like outlining, delivering, controlling and updating of whole business activities to create products
or administrations of an association (Antonio and Martins, 2012). It is basic for each firm as it
helps in expanding adequacy and effectiveness in arranging process. The given report is based on
Haier Group Corporation which is a China-based multinational electronic company. It deals in
products like refrigerator, washing machine, gas and electric cookers etc. The company has
recently decided to enter into television product line or market. This report covers stages of
product life cycle, principles of operation management, different approaches related with
application of new product development and work base structure.
TASK 1
P1 Review and Critique execution of principles of operation management
The concept of Operation Management can be characterized as plans of whole activities
for example, starting, planning, actualizing, controlling and assessing of methods for delivering
specific merchandise or benefits and accomplish foreordained objectives of an association. It is
extremely helpful for each business substances since it bolster in building higher proficiency and
make an incentive in the commercial center. For the most part, it refers as the procedure of
production in which input (raw material) is converted into output (completed products). Input
incorporates materials, cash, machines, labor and techniques that are changed over into yields or
output for final utilizations in a powerful way. It is basic for delivering successful merchandise
or benefits and get higher comes back from constrained data sources. It also assist in using assets
by overseeing entire exercises, for example, plans, controls and creation of the business.
Supervisor have obligation to designate accessible assets among a few exercises and capacities
improper way. It can be useful in distinguishing and breaking down changes inside existing
items with the goal that better procedures can be plan. Haier Group which is a multinational
electronic organization additionally consider a few standards as supervisor guarantee in regards
to execution of plans and systems for making great nature of electronic things. Some of the
principles of operational management that help in formulating decision concerned with new
product development are as follows:
Principles of Operation Management:
Reality: Operational management is a useful device that assist in distinguishing issues as it must
be requisite to center on issues rather than any strategies in light of the fact that there are other
solution present for respective problem.
Organization: It is connected with assembling process so it is important to consider factors that
must be unsurprising so wanted results can be accomplished in a proper way (Ramos, 2012).
Fundamentals: Manufacturing process depends on basic standards as it is exceptionally useful for
dealing with a few exercises and keep up precise records, essential archives and in addition
discipline inside the firm. It likewise consider every accessible asset with the goal so appropriate
products and services can be developed.

Accountability: Under this principle, the role of manager is to formulate policies and regulation
and additionally commitments while running business tasks. In this, look at the measurements
with the end goal of dissect the real results to accomplish set objectives or target in a suitable
way. It center on breaking down compelling structures and settle on better choices, if necessary.
Its fundamental part is future evaluating by overseeing firm’s management accounting.
Variance: It is useful in diminishing expenses and bringing viability while running business
successfully. Manager guarantee about whole exercises which are overseen in a proper way so
advancements and imagination can be work inside the firm (Beringer and Jonas, 2013).
Causality: This is another vital standards where issues or issues are signified and furthermore
examine effects of real causes with the goal that powerful arrangements can be made. It is
important to determine such issues for maintaining a strategic distance from its event later on.
Managed Passion: In each firm, it is essential that representatives are enthusiastic about their
work and centered towards authoritative objectives or goals in a fitting way. In Haier Group, all
staff individuals are persuaded and energetic with respect to bringing new inventive thoughts or
appropriation of innovations to accomplish set targets or wanted results.
Humility: Managers ought to maintain a strategic distance from their impediment and move to
different open doors for securing information and take in more. Also they should be prepared to
show signs of improvement thoughts or information to take activities and settle on choices
through powerful learning.
Achievement: In this guideline, chief consider achievement factors which ought to be changed
according to day and age and also get the clients’ interests for a specific products or services.
Subsequently, it must be important to revise all standards as per circumstances.
Change: There are number of speculations accessible that firm can apply to run viably. New
hypotheses or ideas additionally produced for discovering better arrangements of any issues
along these lines, organization need to acknowledge a few changes and receive new
advancements inside the firm.
Six Sigma: Six sigma is a basic which are utilizing as a part of enhancing nature of whole
techniques for better operational administration. It for the most part attempts to decrease
blunders or issues, utilization of time and costs factors with the goal that business can be kept
running in a proper way. It is extremely essential for Haier Group that to deliver great nature of
electronic items so number of clients can be pulled in. Its principle object is too high to end
assembling to keep up quality and proficiency (Kock, 2013).
Haier Group administrator considered Six sigma for settling any issues identified with
administration, quality and additionally activities. In this included DMAIC devices which
clarified as Define, Measure, Analyze, Improve and Control. These are as following;
• Define: It for the most part alludes to objectives, destinations, request of clients and
additionally set of bearings to attain specific undertakings or targets in a fitting way.

• Measure: It depict as an apparatus for estimating current circumstances, methods, a few
changes amid process and any prerequisites for future to achieve foreordained objectives.
• Analyze: In this, it find or distinguish fundamental issue for settling on choices to
comprehend it in a suitable way.
• Improve: In this verified what sorts of changes required for achieving such targets and
furthermore dissect alteration in the event that it is important (Blomquist, 2010).
• Control: It is a vital undertaking that must be performed in a successful way as in this
check entire process and control over the assets for meeting with wanted results.
Lean Principle: This principle is also followed by Haier Group to get and also producing
thoughts inside an association. In this consider a few components for viability, for example,
characterize Value, Map esteem stream, Create stream, Establish force and Seek flawlessness.
These stages are exceptionally helpful for giving successful rules to force lean technique. These
are as per the following;
Value: It is for the most part worry with specific request of purchasers in the market in regards to
items or administrations like what association can make and convey any great or things with
powerful costs.
Map Value stream: This is the second stage where esteems stream are mapped out. In this
incorporated a procedure to create proper products or administrations by changing over
contributions to yields and convey the last merchandise to end clients.
Create Flow: In this stage, supervisor make an arrangement where items stream and decide its
viability for running smooth of business activities. This is advantageous to diminish greatest
wastages and get more yields by guaranteeing items stream.
Set up pull: It is an appropriate technique that guarantee about outstanding stream which are
running in a compelling way immediately.
Look for Perfection: It likewise helps in ensuring that all streams are working in well way with
no impediments and procedures has been done in better ways.
TASK 2
P2 Build continuous development plan on the basis of review and critique
Continuous Improvement: It is an on-going procedure where enhancements are considered for
better nature of merchandise and enterprises inside an association. These attempt endeavors for
enhancing specific merchandise in a specific time period (Brauers and Zavadskas, 2010). In this
characterized a few apparatuses or systems to enhance ceaselessly and have a procedure with a
few stages, for example, Plan, Do, Check and Act which is known as Deming cycle or Shewhart
cycle.
Plan: In this characterized openings and plans according to the progressions prerequisites.

Do: It alludes to executions and usage for changes in light of scales.
Check: It give information or data with respect to information use and check the results amid
changes and break down any hole or contrast between them.
Act: In this moves are to be made if changes isn't appropriate and powerful according to the item
so it is important to begin whole process and cycles for getting achievement (Fernández and
Rodríguez, 2010).
In case of Haier Group, it is required for planning and consistently enhancing arrangement to
create new items which is 58 inches Television, for example,
Improvement Current positions Target Time frame
Quality For delivering new item,
for example, 58 inches
TV must be in subjective
way. There ought to be
successful planned and
also confined with the
goal that Haier
organization can fulfill
clients needs or needs. It
is important to settle on
choices with respect to
quality and advancement
Haier Group caught wide
market by serving its
items or administrations
at worldwide level.
Clients are wanting to
purchase products from
this firm and on account
of Television,
organization is focusing
on expansive size of
populace. They are
pulling in gigantic
gatherings of people with
help of overseeing and
keeping up nature of
Television which will
bolster in meeting clients
desires.
There is sufficiently
required time for
creating item and re-
check it
Designing Television is a best In this consider the This might be basic

electronic thing that have
popularity in the market
(Ngai, 2012). Individuals
are searching for
enormous size or screen
Television to satisfy their
wants. Clients are
intrigued to receive new
advances and buy
included or brilliant TV.
Along these lines,
organization need to plan
TV or casing it more
proper way by deciding
parameters.
successful outline of TV
which must be required
for Haier Group.
Accordingly, they can
lead overview or
research process for
breaking down the
interesting plan for TV.
stage for Haier
organization to
consider this while
delivering TV as they
required no less than 8
to 10 months to outline
and edge any item.
Packaging It is a basic for
organization that help in
catching eye of
purchaser so bundling
will bolster in drawing in
number of clients
towards firm. Television
must be pressed in more
suitable approaches to
accomplish best results.
In this characterized the
objective of bundling has
indicated along these
lines, Haier organization
dependably centre on a
few qualities and
variable to package so
immense groups of
onlookers can be focused
on.
It is the last period of
venture where
administrator choose
about TV bundling. In
this requires no less
than a half year for
appropriate inquiring
about or finding.
TASK 3
P3 Stages of Product Life Cycle
The framework of Product life cycle is generally related with new item advancement in
which incorporated a few stages. It is a troublesome task for each company since this must be

required to attempt different stages amid the confining of PLC in a suitable way. It is generally
made to achieve objectives or destinations. In this included four phases that Haier Group need to
consider for their new item are as follows:
• Conceptualization of Project: In this characterized the starting point where venture will begin
according to thoughts and considerations (Koppelman, 2016). Conceptualization is extremely
steady in dissecting the fundamental prerequisites and plan procedures by higher experts. In such
stage, Haier organization needs to distinguish issues or issues for giving proper arrangements.
For instance, making 58 inches Television, organization requires to lead an exploration or
overview to discover best arrangement in compelling way.
•Planning stage: This is subsequent stage of Project life cycle as it comes after start. In this, chief
think about an arrangement to produce better products or administrations in a compelling way. It
is most critical stage where organization choose reason, targets, missions and also dreams of item
improvement.
•Executions stage: This stage characterized the correct usage and also executions of plan in more
proper way. It is otherwise called activity stage where design comes without hesitation. This
progression dependably center on correspondence and make control over the task for powerful
execution so new items can be produced inside the firm (Loch, 2010). Whole methodology are
observed on general premise and furthermore roll out improvements at whatever point requires
for real arrangement. In this procedure all undertakings are separated among colleagues and they
need to perform entire work and also give advance answer to pioneer or supervisor amid
gatherings.
•Closing stage: It is the last period of Project life cycle which portray finish of specific venture.
It helps in dissecting the last deliverable to the focused on gatherings of people, keep up and
records all fundamental documentation of venture, usage of assets and utilization of
correspondence process for giving data with respect to extend to the partners. This stage will
bolster in guaranteeing about venture and its adequacy. Thusly, venture life cycle is most vital
instrument for Haier Group as they can be grow new TV of 58 inches in successful way.
Work breakdown structure: It is exceptionally useful and helpful for association as they can
oversee and keep up each assignment by isolating among a few individuals with the goal that
workload can be limited. This structure is connected with venture administration and in addition
organization's framework building (Mir and Pinnington, 2014). It mastermind whole works by
allotting undertakings in collaboration with the goal that objectives or destinations can be
accomplished. Chief utilize proper various leveled structure for overseeing exercises and errands
inside the firm.

Gantt chart: It is characterized as the graphical portrayals as it shows the calendar of task. This
graph characterizes all important work or errands that must be performed in a constrained day
and age and vertical pivot on flat areas.
TASK 4
P4 Effectiveness of PLC and application of appropriate theories
From the above gathered information, it has been signifies that Project life cycle assume
an imperative part in each firm as it bolster in detailing a powerful arrangement so new item can
be produced. For this situation, Haier Group will deliver another item which is 58 inches
Television in the market as this firm as of now making a few buyer electronic thing and offering
at worldwide level (Wiewiora, 2013). The Project life cycle is helpful in deciding a fitting
structure to give merchandise and enterprises. It permits all employees to take a shot at a specific
venture and characterize advancing with thinking about a few exercises for item improvement.
Undertaking administrator can gain cooperative energy with ground and each stage with the end
goal of task culminations. It additionally can be resolved in the venture life cycle that it is
extremely encourage to comprehend and additionally decided about undertaking. This is useful
in recognizing a few regions which is fundamental for getting considerations at different
circumstances or basic conditions including dangers administration. Task director can break
down and survey of whole advantages and also prerequisites with help of specific ventures and
furthermore anticipate it as needs be in a viable way (Browning, 2014). Product life cycle is
valuable device that aides in overseeing different sorts of task in more fitting routes with aides of
utilizing essential certainties or figure for an association. Aside from these, here are
characterized some imperative advantages of PLC which are as per the following;

•This is a basic framework that help in eliminating the chances of error odds of slip-ups,
misfortunes, mistakes, complexities and hindrances that can be bond wanted results and benefits
of specific task.
•Provide proper headings and rules to representatives with the goal that they can play out their
errand or exercises in better way to achieve set objectives or targets in the undertaking life cycle.
It likewise gets inputs from them and comprehend their perspectives, feelings, purpose of
perspectives with respect to extend.
•This is extremely strong in characterizing a few phases to an administration group with the goal
that they can direct a few exercises and capacities by utilizing important realities or figures and
additionally information for achieving foreordained objectives or targets for specific task
(Robichaud and Anantatmula, 2010). In this manner, one might say that Haier Group requires to
consider venture life cycle and decide requirements for embracing new methodologies or
advancements for fruitful task.
CONCLUSION
From the above undertaking report, it has been dissected that venture administration
assume urgent part in overseeing business activities as this is useful in growing new item. This
report depends on Haier Group which is Chinese multinational purchaser electronic organization
and arrangements in Freeze, Gas, cooker and numerous electronic things in the market. They
chose to dispatch new item so supervisor needs to thought about study and surveys for
actualizing operational administration standards and furthermore center around constant change
get ready for growing new items. It additionally investigated the phases of task life cycle and
work breakdown structure to get achievement in venture. A few speculations, idea and model
additionally talked about here.

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