Importance of Operation Management in Product Development

The assignment focuses on the significance of operation management in product development, particularly in competitive marketplaces. It highlights Whirlpool's corporation as an example of adopting operation management principles to innovate and develop products. The document also explores the role of project management offices in outsourcing operations and its impact on project success. It concludes that proper implementation of continuous development plans can help overcome issues raised within organizations during product launch.

Operation and Project
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Implementation of operations management principles within an organisational context. 3
TASK 2............................................................................................................................................6
P2 Analysing effectiveness of continuous improvement plan...............................................6
TASK 3............................................................................................................................................8
P3 Evaluating stages of Product Life Cycle...........................................................................8
TASK 4..........................................................................................................................................12
P4 Effectiveness of PLC in application to chosen project using appropriate models and
concepts................................................................................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES .............................................................................................................................15

INTRODUCTION
Operation management is basically practice in business administration in order to create
higher level of efficiency within an organisation. In an organisational, operation function are
performing the ongoing execution of activities that produce product or supply services. It is a
endeavours that produce repetitive outputs. In constant projects are temporary in nature that help
business to meet organisational goals and respond quickly and easily to external environment. In
this report the organisation chosen is Whirlpool's corporation which deals in home appliances in
its product line and have good market share in competitive market place. It deals in fridge and
freezers, gas and electric cocker and now they are planning to expand their product line with
innovation product which is 58 inch Television. This report is going to analysis the appropriate
theories and concepts, effectiveness of continuous improvement plan by using principles of
operations management in whirlpool's. Moreover, evaluating stages of Product Life Cycle and
contribution of each stage in development of organisation and selecting one of the most
important theories and model that help PLC.
TASK 1
P1 Implementation of operations management principles within an organisational context
In today's context in every organisation operation management play's a pivotal role in
opting optimal outputs from various resources that is used by an organisation in manufacturing
or offering services to customers. It consist of planning, organising, directing and investigating
established and necessary improvement in order to have higher profitability and productivity in
organisational growth. Moreover, operation management is a multidisciplinary approaches that is
used by different department such as finance, marketing and human resource department. This
help to get effective result by utilising labour, budget and other resources in an appropriate
manner.
In an organisation, scientific management of theory is well know for its application of in order to
to improve efficiency of each individual within an organisation. This method indicates that work
encompass on production floor as this task are quiet different form other task that are performed
within an organisation. Herein, the mangers are adopting 5 principles of scientific management
that are propound by Taylor:

Science, not rule of thumb: In order to increase organisational efficiency the rule of
thumb method should be substituted in developing and analysing work in an effective manner.
Thus, this will help mangers of Whirlpool's in bring efficiency in small production activity as
well this will help in saving time as well as human energy. Thus, decision should be based on
scientific enquiry with cause and effect of relationship. As this process help mangers in selecting
best way of performance through application of scientific analysing methods.
Harmony, Not discord: This process indicates that their should be complete harmony
between the workers and management so that their will be no conflict between two. It will be
beneficial for both organisations and workers. Herein, both mangers and workers should analysis
each other importance in an organisation so that efficiency can be developed as well as goals
and objectives can be attain in an effectively manner.
Mental revolution: This techniques of mental revolution involves changes in attitude of
workers and management towards each other. Herein, managers of a respective organisation
should realise each other importance in working performance. Additionally, management and
workers should aim to increase productivity and profitability of an organisation. Thus, this
p[process is complete change of revolution that usually bring changes in outlook of both mangers
and workers.
Cooperation, Not Individualism: In this techniques, cooperation, mutual confidence,
sense of goodwill should be prevail among both mangers and workers. Herein, mangers of a
respective organisation should allow to take equally participation in decision making process.
Moreover, mangers should always welcome their suggestion and also reward them if their
suggestion prove to be beneficial for organisation. Thus, this process will lead to reduce cost and
increase production in an effective manner.
Flexible Specification: Flexible specification is a business strategy that an organisation adopt
itself to become more competitive in mark place with having potential with multiple skills.
Herein, managers are creating multiple uses to machinery and equipment so that they can create
a flexible environment in achieving goals and objectives in an effective manner.
Principles of operation management
Principles of operation management are essential in operating business in an effective
manner. For instance operation management need to understand its principles that provide

insight and knowledge in organisation growth and development. Principles of operation
management that are adopted by Whirlpool's corporation are determined below:
Reality: This principles state that an organisation need to focus on problems that are
arising rather that techniques and methods that help in overcoming problems. The manager of
Whirlpool's corporation need to analyse problem of their customers and accordingly provide
solution to it. Moreover, they are planning to launch new product in market accordingly to
customers need and demand.
Organisation: Organisation is concerned with group of work activities that are connected
with each other in order to have effective results. In organisation context to Whirlpool's
corporation beach and every department are interconnected in order to get best outcome in
organisational development. Additionally, finance, marketing and human resource department
are connected with each other in launch their new product that is Television. Such as finance
department provide budget, marketing department provide information regarding customers need
and requirement and human resource department recruit employees in successful launch of
product. Thus, every department are connected with each other towards fulfilment of goals and
objectives in competitive marketplace.
Fundamentals: The fundamentals principles states that 80% success depends on
maintaining records and techniques as well as 20% comes from application of new process that
are necessary in organisation development. Herein, mangers of Whirlpool's corporation are
providing best product and services and now they are planning to launch new product in order to
bring efficiency with new innovation in it.
Accountability: In this principles accountability consist of rules and regulations that are
set by managers and higher authorities. It define problems to their subordinates, employees and
staff members that they should match targets as well as goals and objectives. Herein,
accountability is lacking behind in Whirlpool's corporation as mangers and higher authorities are
not much concerned in properly delegating roles and responsibilities to its employees. Thus, it
result in less development of organisation growth and fulfilling goals and objectives respectively.
Variance: The variance state that in an organisation various process and practice should
prevail simultaneously. Mangers of Whirlpool's need to focus on activities and creativity with
organisation so that activities are result in an effective manner.

Mass Customisation: Mass customisation is process of delivering wide market goods and
services which are modified to satisfy a specific customer's needs. It is a marketing and
manufacturing techniques which combines flexibility personalisation of custom made products
with low unit cost associated with mass production. Moreover, mangers are using this process to
design certain features of product while anticipating cost of production so that flexibility can be
created as well as maximising option to create semi custom final product.
Agile Manufacturing: Agile manufacturing is a term that are applied to an organisation that has
created processes, tools and training to enable it to respond quickly to customers. These
manufacturing process is adopted by mangers of Whirlpool's so that market changes can be
determined and accordingly customer's need and requirement can be meet in an attractive
manner.
Operations process in service sector and manufacturing sector organisation.
Process in manufacturing sector: In operation sector, manufacturing have a standardized way of
producing goods and services. In this sector goods are produced in masses or whole seller type
environment.
Process in service sector: In service sector, an owner have many opportunities in order to
customise services that they are offering to customer's. Moreover service operation the services
from tangible assets may vary from workers to workers.
Thus, manufacturing and service production operation both have plan environment in which
work take place but their motive and focus is different from each other.
Relationship between operation and other business function
Operations with marketing department: In an organisation both operations and
marketing department are linked up with each other. Such as marketing department help
operations department in manufacturing the right product, design and maintaining quality of their
product and services. Form the market research they find out need and requirement of
customer's and accordingly goods and services are developed.
Operation with finance department: In an organisation operations and finance
department are connected with each other. Such as without proper allocation of budget
operations management team cannot evaluate actual quality of product. With proper allocation
of budget resource can be acquired and according manufacturing can be done in an effective
manner.

Six sigma:
Six sigma is a statistical frame work of tool and techniques that basically work on
reducing defects and variability in process of manufacturing goods and services. Its process
includes measurement, improvement and validate work and actives of business operation. It help
in producing no defect product and meet out the standard deviation founded with specification. It
help to measure the current errors and increase performance of organisation by adopting
statistically improved tools and techniques. The steps involved in six sigma are determined
below:
Define: In this stage, a detail description of issues and problems are describe in brief.
This process help in knowing drawbacks and eliminating them so that effectiveness can be
achieved in organisational growth and development. In define project scope, resources plan
should be explain in detail managers of Whirlpool's corporation need to understand problem and
issues keenly.
Measure: In this stage, mangers of Whirlpool's corporation need to assemble the current
state of present scenario. As this will help them to build a baseline accordingly so that an
appropriate process map and collection plans can be developed. Moreover, this will help them to
measure the need and required of television in market place so that it help in achieving goals
and objectives respectively in competitive market edge.
Analyse: In this stage, mangers of Whirlpool's corporation need to identify factors that
are responsible for issues and problems arising in producing products. Managers need to evaluate
such problems and come up with effective solution towards it so that an appropriate result can be
achieved in an attractive manner. Accordingly the can plan what need to do in launching their
new product in competitive marketplace.
Improve: In this stage, a manger need to come up with solution of improvement for cause
and problem that are raised in developing a product. Herein, mangers of Whirlpool's need to
produce and implement certain plan and procedures that help them to meet up standards in an
effective way so that its new product that is television can be launch with new and improved
features in it.
Control: In this stage, a proper evaluation is done by observing results and accordingly
control measure are taken to correct and prevent variations. The mangers of Whirlpool's are

assessing needs and demands of customers according to their plan to launch new product that is
television of 58 inch in competitive market.
Lean Production:
Lean production is an management tool that focus in cost with best quality of product
and services. This approach is applicable in all areas of design in production till distribution. It
main motive of this approach to maximise activities that help in given value of production
process. Their are five principles of lean production that help in increasing production efficiency
as well as it eradicates defects also.
Define value: In an organisation, first and foremost principles focus on valuing their
customer and understand what are exception of customer from organisation. The managers of
Whirlpool's corporation need to build their product and services according to customer choice
and preferences. Additionally, they are coming up with new product that is Television in their
product line to meet up future needs and add value to their customer.
Map the value stream: In this phase, marketers identify value of their product in
customer and use this value as a reference point in production of goods and services. Moreover,
eliminate it also help managers in eliminating activities that doesn't generate any kind of value.
Eventually, mangers need to focus on adding value to its new product such as attractive features
so that they can enjoy high customer experience.
Create flow: In this stage, activities are not given appropriate value with an
organisation. It main objective is to eliminate waste activities in time. For this instance,
managers of Whirlpool's corporation need to adopt best strategies which includes breakdown
structure, reconfiguration steps as this create value in an organisation.
Establish pull: In an organisation inventory is considers as one of the biggest wastage in
production process. It aims is to set limit in inventory and work in progress items so that it can be
measure with proper flow of information and material with managers of Whirlpool's
corporation. Additionally, a pull based system enables for just in time delivery and
manufacturing in which product are developed and quantifies for satisfying demands of
consumer organisation plan to launch Television in new marketplace.
Pursue perfection: This is one of the most important process which help in continuous
development and improvement in product and services. This process help mangers of

Whirlpool's in improving product and services as well as encourages employees in order to
strive best in organisation success.
Herein, both lean principles and six sigma help a respective organisation to determine their
product effectiveness in competitive marketplace. Furthermore this process help an organisation
to improve their product quality as well as bring efficiency in their offerings in competitive
marketplace.
TASK 2
Continuous Improvement: Continuous improvement is managerial accounting process of
requiring process of people at every level in an organisation that constantly looking ways to
bring efficiency, effectiveness and profitability. Moreover, both mangers and employee should
continuously focus on ways so that company can improve every facts of business.
Policies and process of cost reduction and quality improvement
In an organisation cost reduction is a process to understand in permanent reduction in
unit of cost of goods manufactured or services rendered without impairing suitability in quality
of product. Herein, an respective organisation are using various method or tools and techniques
for achieving cost reduction such as standard costing, budgetary control, specification and
variety of reduction and production planing and control.
Quality improvement should goal of every organisation. Herein, mangers of Whirlpool's
are using certain methods and techniques in improving quality such as working together as a
team to improve daily process. As improving process will increase product and service quality
and decision should be made by using factual information rather than any other process. Thus,
mangers need to investigate themselves to gather information.
P2 Analysing effectiveness of continuous improvement plan
Constraints of CIPD Principles/ Approaches Application
Quality Six Sigma Application of the different
aspects of Six Sigma allows to
improve the quality as this will
helps to identify the defects in
process. In the present case,

organisation is going to launch
new TV. As application of this
system help to built error free
process.
Cost variance One of the best principle
which help to become cost
efficient in future. Comparison
of standard and actual allows
to identify the deviations and
implementation of proper
solution.
Delivery Accountability The principle of accountability
creates responsibility upon an
department which enforce
them to ensure their product is
delivered on time.
Safety change The principle of change
enables an organisation to
change various practices and
policies within the
organisation. In the present
context, change principles can
help in bringing variation in
the safety measures in order to
improve them.
Importance of continuous improvement using lean principles:Continuous improvement plan
help to understand problems in depth to find out root cause of problem and find out an
appropriate solution to it. This process is time consuming as improvement cannot be done in one

day. The managers of Whirlpool's corporation are facing problem regarding in improving
continuous development. Herein, managers and management need to understand the potential of
an individual and distribution work according to their designation. In order to reduce such
problem from organisation managers need to encourage its employees by different methods to
improve their motivational level so that they can perform their best accordingly. Moreover,
continuous improvement is major problem that reduce an organisation growth and development.
The managers should access consumer demand and accordingly launch their new product that is
Television in competitive marketplace. Thus, it will provide satisfaction to both organisation and
consumers respectively.
Importance of technology for operation management: In an organisation technology play's an
important role as this help an organisation to remain competitive in marketplace. Herein,
mangers of respective organisation are adopting various advance tools and techniques in order to
have best feature in their development of product in marketplace of same product line.
Software used by an organisation:
Enterprise Resource Planning: Enterprise resource planning is a process that is used by
an organisation in order to manufacture, manges and integrates important part in business. This
management help mangers of whirlpool's in managing information system that consist of
planning, purchasing, inventory, sales, marketing, finance and human resource management.
Supply chain management: Supply chain management is a process of management that
flow good and services and includes all process of transform raw material into final product and
services. This process is adopted by mangers of whirlpool's as it represents efforts by suppliers to
develop and implement supply chain that are as efficient and economical as possible. Thus,
supply chain covers everything from production as information systems needed to direct such
undertakings.
New product development: New product development is consider to be preliminary step
in product and service development as well as involves number of steps that is completed before
introduction of product in marketplace. Herein, mangers are developing new T V in competitive
marketplace in order to establish their brand image in high competitive marketplace.
Customer's relationship: Customer's relationship refers to principles, practice and
guidelines that an organisation follow in interacting with customer's. Herein, a respective

organisation encompasses direct interaction with customer's such as sales and services related
process . Thus, this process help in forecasting and analysing customer's trends and behaviour.
Process of reducing defects
Total quality management: Total quality management is a continual process of
defecting and reducing as well as desalinating errors in manufacturing in product process. This
process is adopted by mangers of Whirlpool's in improving customer's experience and ensuring
that employees are trained in an effectively manner. This process is considered as continual
improvement of business operation as it ensure all associated employees to work towards
common goal in improving product and procedures that are placed in production function.
kaizen: The concept of kaizen is a process that help in improvement in productivity as a
gradual and methodical process. These process is adopted by mangers of Whirlpool's which
ranges wide variety of ranges and ideas. As this process involves in making the work
environment more efficient and effective by creating a team atmosphere. Thus, it help in
reducing effects as well as improving everyday procedures and ensuring employees satisfaction
Process re- engineering: In business process re engineering it aims in cutting down
enterprise cost and process redundancies. It is methodology and technique that aim of becoming
for efficient and more modern. This process help a respective organisation to bring out
incremental result from regular process updates by redeveloping company's goals and
continuous improvement. Moreover, taking a decentralised process of making one person
responsible for it.
TASK 3
P3 Evaluating stages of Product Life Cycle
Product-life-cycle is one of the succession strategics by business management in which
product passes through definite path and steps and such step are defined as product-life-cycle. In
this process a product passes through different stages of life-cycle. The mangers of Whirlpool's
corporation aimed to expand its market share by launching new product that is Television in
marketplace and focusing on upper class income people. Thus, product-life-cycle plays an
important role in an organisational development because with this process they can complete

their estimated sales in first year. The four major steps in which a product passes through are
determined below:
Introduction stage: This is first and foremost stage in PLC which determines the wants
and insight of potential customer's. The managers of Whirlpool's corporation are observing the
need and importance of their customers in order to expand their market share. It is important
stage in which managers need to create brand awareness as well as developing a product and
services in marketplace. In PLC both agile and project management tools help them to capture
high amount of customer's satisfaction by adopting software development relied on phase like
planning, designing, building, testing and delivery. Herein, mangers of Whirlpool's corporation
can used autocratic leadership styles so that mangers can control decision and make inputs
accordingly as well as have suggestion or advice from its employees and staff members.
Growth Stage: In this stage manger of Whirlpool's corporation need to build preferences
in order to increase their market share as well as attract customer's towards it. Moreover, it is not
a small project so this will take at least 3 to 4 weeks in achieving stability and growth rate in
competitive marketplace. With the adoption of agile methodologies and project management
tools and techniques in order took look out that product will be effective in competitive mark
place or not. Agile help an organisation to work together daily at every stage of project tthrough
face to face. In this stage mangers can used democratic leadership so that from superior to staff
m,ember are involved in taking an effective decision which result beneficial in launch their new
product in marketplace.
Maturity Stage: In this stage, sales growth start to diminish and completion of similar
product and services. Moreover, mangers of Whirlpool's need to product their product and
services in an attractive manner so that they can maintain their sales growth for long term future.
In this stage agile teams and employees are self organised which are indented to produce an
desirable result as they understand goals and create their own path to achieve goals and
objectives within stipulated period of time. In this stage of the managers are adopting
systematic style of leadership that enables them to create where employees and staff members
work towards idea of launching Television in market by using best resources in it.
Decline Stage: In this stage, sales of product usually declines. For instance mangers
should bring efficiency in product either by brining innovation in existing product features. In
this process rather than waiting until the devolve phases, both employees and team leverageing

agile methodologies in order to track success and speed of development process regualary.
Moreover, an another option can be that managers can reduce price of its product or discontinue
product in competitive marketplace. In this stage, managers are adopting situational style of
leadership so that instant decision can be take as per need and requirement of customer's demand.
Thus, it will create more beneficial in launching television in an appropriate manner.
Gantt Chart
Gantt chart is a type of bar chart that shows projects are schedule in modern way that
basically shows relationship in activities and current status. In this case Whirlpool's corporation
shows different activities and their time duration which is determined below:

Work Break Down structure
A work break down is key structure that help mangers of Whirlpool's corporation to
organise team work with an organisation. In order to organise and get effective result mangers
are adopting work break down structure so that each and every employees can under their work
as per their roles and responsibilities.
Business case: A business case is a documentation that facilitates a decision to start or continue
a new project for new product development or feature enhancement.
Executive Summary: Herein, an organisation Whirlpool's corporation are planning to
launch a new product that is television of 58 inch with new and advance features in it. Moreover,
they are planing to expand their product line in competitive marketplace.
Vision: It vision is to expand their product with new innovation and features electronics.
Mission: Its mission is to capture more market share with their premium class product
and services in competitive marketplace.
Marketing plan: The marketing plan of organisation is to target and attract people
towards its product and services. Moreover, they are using Segmentation, targeting and
positioning model so that they can attain market share accordingly. Herein, managers of
Whirlpool's need need to identify their segmentation according to need and importance of each

customer's. They are targeting middle as well as upper class people as per their potential need
and requirement. Moreover, they are positioning themselves by their unique selling preposition
such as by advance feature and innovation in it.
Financial plan: The respective organisation need are estimating £300000 for the
complement ion of project within stipulated time period of time.
Project initial document:
Project title: The title of the project is introduction of TV of 58 inch in competitive
marketplace.
Scope of work: To capture marketplace with introduction of new project that is launching
new set of television in competitive marketplace.
Project mangers: Superiors and mangers of an organisation
Project team: Employees of each department such as finance, human resource and
marketing department. So that they can work together in order to have good command over
product.
Project Plan
Cost: The estimation of their new product development cost is £300000. For launching
television of 58 inch in competitive marketplace.
Time: The time-management of this accomplishment of this project is 3 to 4 months.
Scope : Scope of this project is to increase market share in electronic marketplace with
new innovation and ideas in it.
Resources: In order to attain sustainability in competitive edge, mangers of Whirlpool's
corporation need to analysis best and effective resources that are available within stipulated time
period. Thus, they can maintain their quality of product and services in same product line.
TASK 4
P4 Effectiveness of PLC in application to chosen project using appropriate models and concepts
In an organisation, effectiveness should be done in an appropriate by using certain
models and conceptual techniques that bring importance in a product-life-cycle. It is necessary to
develop effectiveness in both large and small scale projects.
Their are basically two models that help in an organisation to know the effectiveness of its
product as per the duration of time. The models are Agile model and Water fall model. These

two are different models in product development process both are different in their approach,
methods depending on requirement and type of project. Moreover, agile model are used for
smaller duration of time as small projects can be implemented very quickly and documentation
of this attends less priority in product development process. Where as waterfall model is used by
an organisation which are planing their product development for longer period of time. In this
process development phases is much bigger than iteration and every phase ends with detailed
description of the next phase.
In organisation context to Whirlpool's corporation, mangers are adopting Waterfall Model in
their product development process in order to know their effectiveness of their product through
product-life cycle. As the mangers are coming up with new product that is Television in order to
expand their product line as well as increase their market share in competitive marketplace.
Moreover, this model will help in growth and development of their product in an effective
manner. Such as
Requirements: This is the first step that involves understanding what need to be design
and function and what is the purpose of it. Herein, the mangers of Whirlpool's corporation need
to understand the market need of customer's so that they can according design their product so
that product can attain sustainability for longer period of time.
System design: In this stage, managers of Whirlpool's corporation need to understand the
design what customer's are looking towards it. This will ultimately help them to understand the
actual requirement of customer's and according help mangers to attain high customer's
satisfaction.
Implementation: With the implementation of design and features of customer's
requirement the mangers need to test its product weather the product is effective fore longer
duration of time or not. Testing is necessary so that customer's do not face any problem in their
product which will create value for both organisation and customer's respectively.
Development system: This stage is necessary as in this point of time a product comes at a
maturity level and eventually starts declining. Herein, mangers of XZY corporation need to focus
keenly by brining up innovation in their product development process so that people are attracted
towards it. This, will help them to focus on customer's requirement as well as attain sustainability
in marketplace and bring effectiveness on continuous basis of its product and services.

Maintenance: This is the last stage in which mangers of Whirlpool's corporation need to
make continuous modification in their product in order to have alter attributes or improve
performance of its product in competitive marketplace. This modification arises due to change in
customer's need and preferences. Moreover, the managers are providing services and
maintenance of their product to client on regular basis.
Different type of leadership styles are used above while explaining the different stages which are
involved in the process of PLC. But in case of small projects, having the liberty regarding
application and use of democratic style too.
In first introductory stage, autocratic leadership style is used as it is more reliable in large
project like launching of new TV Range. But in case of small projects, having the liberty
regarding application and use of democratic style too.
In case of growth stage, in large projects the leadership style which is most suitable is
democratic as it allows to take the views of peers also. The same can be allowable in the case of
Small projects too.
In maturity stage, systematic leadership style is used in large projects but in small
projects also having the option to utilise the democratic leadership approach for early completion
of project.
In final stage, situational style of leadership is most effective in case of both projects
whether small or large in nature.
Milestones: A project milestones is a management tool that is used to delineate a point in
project schedule . Herein, mangers are adopting such milestones so that each and every thing can
be symbolised by scheduling each and primarily activities so that each and every task cab be
performed in an effective manner.
Targeting: The company is targeting family group of people, young generation as they
are more attracted towards entertainment.
Benchmarks: Herein, a manger of respective organisation are setting benchmark so that
the may match up standards of quality in an effective manner.
Project monitoring: Project monitoring is essential as it help mangers in to monitor its
minutes details so that each and every task can be performed in an attractive manner. With
proper monitoring an project aims and objectives can be attained in an effective manner.

Evaluation: Proper evaluation is required in completion of project so that positive and
negative factors can be determined and accordingly work upon it. Moreover, managers need to
ensure that each evaluation process need to be done minutely so that each and every task can be
attained within stipulated period of time.
Reliability: In an project development reliability is important so that at time of
emergency a flexible decision can be taken so that work can be carry on.
Program theory: In an organisation a programme theory explains how an intervention is
understood to contribute to a chain of results that produce the intended or actual impacts.
From the above discussion points it can be determined that an product effectiveness can be
attain on regular basis of time. So that mangers can attain sustainability in launch their new
product that is Television in competitive marketplace in order attain more market share.
CONCLUSION
From the above discussion it has been concluded that operation and project management
plays an important role in development of new product in competitive market place. The
managers of Whirlpool's corporation main motive is provide their products with innovation and
development of product. Moreover they are adopting principles of operation management in
order to find out relevant solution where the managers are lacking behind. Eventually, adopting
proper implementation of continuous development plan in order to overcome such issues and
problem that are raised within organisation. Thus, while launching or implementation of a new
product the life cycle of product play crucial role in development.