Operation Management Report - Apple
Added on 2020-07-23
15 Pages3934 Words101 Views
Business DevelopmentLeadership Management
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Operation Management
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Critical components of operations management function...........................................................1Applying and articulating the principles of decision making in operational plan.......................7Evaluating role of operation management in the strategic management of organisation andsupply chain.................................................................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONOperation management deals with the management of overall operations of business. It isconsidered as an essential department of the organisation which monitors, administers andcontrols the operations and processes of business organisation. From procurement to distributionof goods and services, operation managers plays crucial role in the organisation. In accordancewith this context, the present study will aid in providing operational plan and process map ofnew product launched by Apple. Critical components of operations management are going to bediscussed in the report and relationship between decision making and value chain will beassessed as well. Furthermore, evaluation, application and articulation of principles ofquantitative methodologies will be addressed in this report. Also, critical evaluation of role ofoperation management in strategic management and supply chain of the organisation will beevaluated here.Critical components of operations management functionOperations management is the process of designing and controlling the process ofdesigning and producing business operations while producing the goods and services. Operationsmanagement planning helps in developing plans and strategies that can allow the entity to seizeall the opportunities and challenges that come up to the organization during its living tenure. Inorder to achieve the aims and objectives of the business effectively(Kerzner and Kerzner, 2017).It is important to draw an appropriate plan for the business that must be followed by themanagement of organization for its monetary and non-monetary benefits. Apple is America based technological company which has headquarter located inCupertino, California. However, in quite a short span of time, the organization is able to build itsbrand, structure its management and staff as well as provide the best customer services. Apple isinvolved in designing, developing and selling consumer electronics, computer software andproviding other online services to its customers. Some of the company’s hardware productsinclude Mac Book personal computer, mobile phones, Apple smart watch, etc. It is also involvedin offering various types of software services through its online services in the form of iTunes,mac App Store, Apple Music and iCloud (Binz and et.al., 2012). Aim of Operational management planIn order to develop an operation plan, following aim can be framed:1
“To improve supply chain management program of Apple for its better reach to thecustomers in Australia”.In order to fulfil the above requirements of the aim, it is important for the company tofollow the below steps of operational management plan:Budget preparationIdentified risksFacilities and resources available in actionRequirement of managing staff (Van Der Aalst, La Rosa and Santoro, 2016)Communication planBudget preparationBudget helps in measuring the estimated cost that will be required to implement theenhanced supply chain in the company. It is the financial framework that is helpful indetermining the total sum spent on designing and implementing new supply chain management.Hence, in that case, following budgetary requirements will be present with the company:Particulars Amount (In GBP)Procurement of material 1500Delivery cost2500Transportation cost200Equipment cost 2000Inventory management cost1000Miscellaneous expenses800Human resource salary 2000Total 10,000Identified risks and mitigation strategiesRisk is considered to be an important aspect that is to be evaluated and identified in orderto reach to the requirements and mission of operations management plan. Some of theidentification with the mitigation strategies for Apple are mentioned as below:Risk of demand: It becomes difficult to identify the requirements of the customers. If it isunpredictable or misunderstood then it becomes difficult to serve the requirements and enddemand cannot be served (Galindo and Batta, 2013). 2
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