Operation Management Strategies at British Communication Plc Report

This report provides an analysis of operation management strategies, focusing on British Communication Plc. It begins with an introduction to operation management and its role in enhancing productivity and profitability within the telecommunications industry. The report includes a literature review, examining the perspectives of various authors on customer expectations, political economy, and the growth of the telecommunications sector in Malaysia. The core of the report explores the organization's operation strategies, including lean strategy, total quality management, and fishbone analysis. The lean strategy is discussed in terms of its principles, implementation, and impact on customer satisfaction and waste reduction. Total quality management is presented as a system for maintaining high standards through employee involvement. The fishbone strategy is explained as a tool for identifying and addressing root causes of problems. The report concludes with a reflection on the importance of operation management and the strategies discussed, alongside a list of references.

OPERATION
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1
ORGANISATION OPERATION STRATEGIES...........................................................................2
REFLECTION.................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Operation management can be defined as business practices which create efficiency
within the enterprise to enhance productivity and profitability. It is concerned with converting
raw material and labour into goods and services to enhance profits and revenue. In this context,
present report is based on British communication Plc which is privately owned and provide
different types of telecommunications facilities. For gaining insight knowledge of the business, it
covers organisation operation strategy. Furthermore, it includes literature review of three authors
to understand effective concept of operation management.
LITERATURE REVIEW
As per the view of Goyal and Bhatnagar, (2016), different customer has distinct
expectations, perception towards performances and satisfaction regarding telecommunications
services. As such, quality in the multi ethnic environment analysis is one of the positive aspect.
Further, analysis of multivariate covariance has been used to recognise effect of demographic
variables such as gender, ethnic, age, income, etc. However, Jain and Bhatnagar, (2016) stated
that political economy highly impact on the telecommunications' industry of Malaysia. This
approach also combines stakeholder’s analysis which conduct performance paradigm for
analysing industrial economics. Structure of telecommunications effectively determines
fluctuations within the market, which reform implementation to fulfil stakeholder objectives. All
businesses which operate effectively in the telecommunications also provide different types of
services to all customers. Digital communication is the main target which provided network from
1995. It covers almost all telecom companies of Malaysia which established to generate more
income in the country.
Further, Grunig, (2013) depicts that telecommunications' sector in Malaysia has seen
significant growth from last several decades. Primary regulator in the telecommunications
determine Malaysian Communication and Multimedia commission. Regulatory reform and
liberalization in the market play a major role which create competition and structural reform.
British communication Plc is the major telecommunications company which had developed its
outcomes tremendously from 2008 to 2013. In terms of mobile penetration, it grew from 98.9%
in the 2008 and in 2013 it is 141.2%.
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In order to analysis the interview which taken in British Communication Plc, question has
been asked that why Lean is very important for waste mean. Therefore, it can be depicts that lean
assists to enhance customer satisfaction through improving quality through providing defect free
products and services. With the help of creating balance in PQCD metrics and TIMWOODS, it
can be develop to reduce problems and issues in business. TIMWOODs includes different
elements such as transportation, inventory, motion, waiting, time, over production, over-
processing, defects and skills. In addition to this, from the interview, lean can be implemented
within the setting time duration to improve performances in the organisation.
Another question in British Communication Plc asked for implementing key elements in
the Lean. It is implemented through taking key elements of the lean such as identify value,
creating flow, map the value stream, establish pull and seek to the perfection. All these elements
describes important place in the enterprise.
From the help of sharing experience, in the lean strategy new technology and information
can be provide in the job at workplace of British Communication Plc. Therefore, it assists to
make systematic work through analysis information. When it taken in the central interface (CIF
Tracker), company need to include database which comprises movement of service request in
different phases. Phases includes request management phase, order management phase and
implementation phase. Therefore, process will be describes in the single system which create
result to spend service management. Lean strategy also assists to reduce wastage in the process
that create results to efficiency and utilise resources effectively. This is depends on the
competitive advantages on different elements such as quality, speed, dependability and cost.
Moreover, there are several tools exist through lean can be implemented such as VOC,
SITOC, SIPOC, ICUKU, etc. With the help of lean, team member selection criteria could be
developed so that process excellence team considered in the UK market. It continues develop
improvement plan by the British Quality Foundation.
ORGANISATION OPERATION STRATEGIES
In order to determines effective results operation management considered following
strategies at workplace:
 Lean strategy: Lean strategy is integration of several principles which are included in
Corporate business. It helps to deliver effective results through improvement with well
develop structure that also place for delivering positive results in term of accomplishment
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of goals. In this way, company need to includes their short-term gains. It improves profits
through reducing cost and implementing high quality services in the business. It also
determines the main responsibility of the company towards the business products and
services in the market in which business perform. In other words, lean strategy involves
formulation and implementation of the major goals to take initiatives. Lean strategy is the
best aspect nowadays which developed to reduce complexity from the enterprise through
diminish transparency (Goyal and Bhatnagar, 2016).
 Total quality management: Total quality management is the system which based on the
principles in which every member of staff is committed to maintain high standards in
business operations. In British communication plc, total quality management determines
management approach towards long term success through customer satisfaction. It
improves process, products, etc. where people work. There are many principles included
in the total quality management such as customer focused, employee involvement,
process centred, integrated system, strategic and systematic approach, etc. (WHAT IS
TOTAL QUALITY MANAGEMENT (TQM), 2017).
 Fishbone strategy: It is the effective tool which allow quick and effective cause which
need to be understood while taking corrective actions. It is referred as the cause and
effect diagram to determine problematic issues in British communication Plc. In this way,
the organisation need to assess categories that creates different types of products to make
effects functions in the business. It enables to focus on problems and trace out solutions
of those problem. It includes five elements such as material, method, environment, people
and machine which directs to find out true root causes behind any problem (Jain and
Bhatnagar, 2016).
 Accounting to the interview: In this, British communication Plc need to assess degree of
discipline which is required in the business to conduct interview program. It is the best
way which assists to look for candidates with good numeracy skills, strong teamwork and
to build relationship (Haimes, 2015).
Within the energy sector, large amount of data in the energy sector continuous developed
for wireless transmission, network communication and many other technologies. Therefore, in
the British communication Plc it obtains to accomplish energy management which create
comprehensive study in the management. Therefore, firstly sources and characteristics of the
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energy source determines which make process model of the big data. It also driven to energy
management proposed (Jain and Bhatnagar, 2016). Recently, big data has generated broad range
of the new academic, corporate and policy practices. It is also drawn for common set of tools,
techniques and contribution. Therefore, disciplinary perspective domain with specific issue.
Close examination on the issue also assessed that contribution reveals with set of common issues
that arises at many places surrounding the big data. Main aim of the implementing Big data
understanding in British communication Plc to determines larger socio economic development. It
also seeks to provide broader understanding of the driver, barriers and challenges.
REFLECTION
From the above analysis, I understood that operation management is one of the very
important function of business. In this, different kinds of strategies have been explained which
can be applied for improvements within the organisation. With the help of lean strategy, I
learned that it increases customer satisfaction through improvement in products and service’s
quality by eliminating wastes. Further, total quality management strategy is also implemented for
bringing improvement in operation management. In addition to this fishbone strategy can also be
used to assess relevant solutions to various business problems in a systematic and structural way.
It accelerates business strategy to work with several elements.
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REFERENCES
Books and Journals
Goyal, M. and Bhatnagar, V., 2016. Pros and Cons of Applying Opinion Mining on Operation
Management: A Big Data Perspective. Applied Big Data Analytics in Operations
Management. p.93.
Grunig, J.E. ed., 2013. Excellence in public relations and communication management.
Routledge.
Haimes, Y.Y., 2015. Risk modelling, assessment, and management. John Wiley & Sons.
Jain, A. and Bhatnagar, V., 2016. Big Data in Operation Management. Applied Big Data
Analytics in Operations Management. p.1.
Online
WHAT IS TOTAL QUALITY MANAGEMENT (TQM), 2017. [Online] Available through:
<http://asq.org/learn-about-quality/total-quality-management/overview/overview.html>.
[Accessed on 2nd October 2017].
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