Magnetic Resonance in Medicine

Running head: OPERATION MANAGEMENT
OPERATION MANAGEMENT
Name of the Student
Name of the University
Author Note

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Table of Contents
I. Background Information..............................................................................................................2
Background about the Company.................................................................................................2
Background about the Founder....................................................................................................3
Background about the Product/Service.......................................................................................4
II. Production of the Product/Service..............................................................................................5
A. Planning Process (before).....................................................................................................5
B. Implementing the plan (during):...........................................................................................5
C. Finalizing Production (of the product)........................................................................................6
III. Success Factors..........................................................................................................................6
IV. Recommendations.....................................................................................................................7
V. Conclusion..................................................................................................................................7
VI. Reference...................................................................................................................................9

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I. Background Information
The aim of the research paper is to discuss the product, service and operation cycle of
Tesla that is chosen for the paper. The chosen product of the paper is the latest Cyber truck
manufactured under the ownership of Tesla Electric motor works. Tesla Electric Motors is an
American automotive and fully electric energy based company that is based in Palo Alto,
California. The main of the manufacturing company is to make fully electric driven vehicles
through its solar subsidized projects which are available all around the world. The company is
known to operate in its multiple production and assembly parts which are the Giga factory near
Reno, vehicle manufacturing facilities near Nevada, and the assemble line in the Tesla Factory.
As of the march 2019 the company is mainly for selling its vehicles like the Model S, Model X,
Model 3 cars, Model Y, Roadster 2020 and the recent added Cyber Truck to the line of
manufacturing units Zaiss, Goerke and Paech 2017). The company is also known for selling
down the high rated Power wall batteries, Power pack batteries, Solar panels, Solar Roof tiles
and some other related products.
Background about the Company
Tesla was founded in the year 2003 by two most popular electric vehicles engineer of all
times Martin Eberhard and Marc Taperings under the name of Tesla Motors. In the early series
the company did not gain much popularity but however after few years due to the manufacturing
of electric vehicles like the internal combustion vehicles the company gained a few praise from
the customers, the company gained much praise. Soon then the present CEO Elon Musk joined
the company along with the co founders of the company at that time. According to the author
Carlson (2015) Elon Musk who formerly served the company as a chairman and current chief

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executive officer, said that he was the only person who had helped the company to gain
knowledge about the manufacturing of electric vehicles and how the electric vehicles be made
affordable to the customers, so that each and every person can buy them. The company is now
equipped with few of the latest electric technologies available. The company Tesla Motors
shortened its name to Tesla in the year 2016 and gained a he amount of praise from the
customers after the launch of Tesla Model x at a very affordable price.
According to the author Endsley (2017) after staying for more than 10 years in the market
the company in the year 2018 gained a huge amount of praise for ranking the first position for
selling plug in electric cars in the market. The main reason for attaining the position as the top
seller of electric vehicles is that till date the company has sold for more than 245,240 units of
electric vehicles in the market. With this whole some amount of sales in the market the4
company has also increased the profit by 12% till the year 2019. According to the research work
initiated by the author Carlson (2015) in the year 2019 it has been found out that the company
sales has increased in USA by more than 280% that is from 48000 units sold in the year 2018 to
more than 138% sold in the year 2017 (Raal, Blom and Hovingh 2015). However according to
the CEO Elon Musk often in the interview session it has been heard that the company has till
date never been much profitable till date.
Background about the Founder
Basically Elon Musk is an electric technological entrepreneur, investor and engineer.
Moreover he is also known for holding the South African, Canadian and US citizenship as well
as the founder and CEO of Space X, current CEO of Tesla and the founder of Boring Company.
In the year 2017 he was ranked as 21 in Forbes as world’s most powerful people of all times. He

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is also listed as the 40th richest person in the world as he is the longest CEO of the automotive
manufacturer company.
Background about the Product/Service
The Cyber truck is the latest manufactured vehicle of the company, which is known to
provide the utility of a truck but provide the performance of a sports utility vehicle. The Cyber
Truck is built to be durable, versatile, capable and a high performance vehicle on the road as well
as on off roads. The car is an all electric powered vehicles manufactured under the brand name of
Tesla. The vehicle can also be called as a battery powered light weight commercial vehicle. As
per the manufacturing of the company only 3 types of model were announced which is estimated
to provide a range of more than 250km to 4000km. The vehicle will also be able to catch the top
speed of more than 250km per hour at less than 15 seconds which is very fast as compared to the
other trucks manufactured under the competitors’ brands. The production of the models has
already been started b the company and it will be delivered to the customers by the year of 2020.
Regarding the features of the truck it can be said that it is well loaded with the latest
features available with the company. The truck is also known for using the self leveling features
with the help of the automatic suspension level adjusters. The auto level adjusters are fort
compensating the variable load in all terrain drive. The company has also said tat the latest
updated models of the truck will be provided with the all wheel drive features. Few other
standard features of the truck includes on board power invertors that will supply a high amount
of 120volty electric current to the motors of the truck with the help of portable tools. The exterior
of the truck is what attract towards the customers most. According to few researches initiated by
the author Carlson (2015) this year it has been found out that most of the people reacted very
unusually to the vehicle by looking at it. Few of them said it was like straight out from the

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Hollywood movies. The exterior of the vehicle is made of stainless steel sheet metal as well as it
is bullet resistant against the 8mm average bullet. The vehicles also come with the most updates
latest Tesla auto pilot features and will have the hardware capabilities as well for fully
autonomous driven operations. As of the November 2019 the company has accepted pre orders
for more than 100 units and 65 units for the autonomous self driven variant of the vehicle.
II. Production of the Product/Service
A. Planning Process (before)
In the year 2013 Elon Musk had discussed the desire to build a truck with the load compensating
suspension, which will be compared with the Ford F25. In the year 2014 the CEO of the
company had begun the process of developing such an all electric Cyber truck. In the year 2016
the company came up with te4h design of developing a consumer pickup truck, the size was
estimated to cover up the size of Ford F250. In order to larger than the Ford F250 the company
came up with more better ideas which came to be a game changing plan for Elon Musk. The
main purpose behind the production of the product was to compete with the rival competitors in
the market like Ford, Toyota, Mercedes for the category of pickup trucks. For the manufacturing
of Cyber Truck the company has set up a manufacturing unit in Bally, USA and the number of
people employed for the purpose is more than around 26,000 (Schwaiger, Kunze & Nekolla
2017). Regarding the plan the company had to face various issues like the chemicals which were
to be used to make the components of the battery, the power which is to be delivered to the
vehicle as well as the exterior design or the body of the vehicle. On a rough analysis it took the
company more than 5 year to get an idea of the product as well as in implementing the
manufacturing process.

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B. Implementing the plan (during):
Regarding the implementation plan of the vehicle the company has used all electric and
sustainable resources. The car is all electric driven vehicles. Starting right from the exterior it ca
be said that the vehicle is made of super strong stainless steel sheet, the car uses 6 battery packs
which has to be charged every after 250 km of range, depending on the usability of the vehicle.
Regarding the methods and strategies used it can be said that the company was an all time
electric car manufacturing company, so is the same case with the Cyber truck, the company has
used the electric power in driving the vehicles. The company in the 5 year time process of
implementation plan has faced various problem from the designers and stakeholders regarding
the power and designs initiated. But however with sheer determination of the CEO the company
has gained huge response from the customers after revealing the proto type of Cyber truck.
C. Finalizing Production (of the product)
Regarding the break event point, the cyber truck will take more than 4 years to reach to the point.
It is just in a process to capture the market. Regarding the advantages of delivery of the product
it can be said that the customers will be benefitted as the electric vehicle will save a huge amount
of money for the fuels. The customer will also get a sustainable product that will be capturing the
future in the recent years. Whereas the disadvantages of the delivery of vehicle swill be as it is a
electric driven vehicle the customers will not be able to charge it anywhere possible, due to the
lack of electric power stations. The customers might also face lack of power in the electric
vehicle as compared to the mechanical engine trucks.

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III. Success Factors
The Cyber truck Unveiling event was heavily covered by the traditional media and online blog
producers from al around the world in order to cover the launch of the vehicle. The launch of
Cyber truck was very effective as because till date it is the only product in the market which is
high above from its competitors with the use of most efficient medium of resource. Regarding
the productivity of the vehicle it can be said that the Cyber Truck has availed a huge amount of
pre orders which the company has promised to deliver within the year 2020. On October 23rd
2019 the company CEO Elon Musk had tweeted that Tesla has already received more than
236,000 pre orders for the delivery of vehicle in the first 2 days itself just after unveiling the
product. Also it has been said that the company will keep an eye on the commenter’s dislike
regarding the sharp contours and unusual exterior of the Cyber Truck. But however it can be said
that the company will be gaining huge amount of success with the manufacturing of Cyber
Truck.
IV. Recommendations
In order to recommend regarding the Cyber truck it can be said that company should
make more research and make use of the latest designs available for the exterior of the vehicle. It
should thus invest more in the research and design unit to build innovative ideas regarding the
exterior. The company should also invest in increasing the power and capacity of the batteries
used in the vehicles. They should be able to generate more power and range to give the rider a
better driving experience throughout.

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V. Conclusion
In order to conclude the above research paper it can be said that it has discussed
regarding the latest product launched by Tesla. The paper has been aligned in discussing the
product manufacturing, development process as well as the operation cycle. In the end it has
recommended few recommendation which can be implemented ton make it more successful in
the near future

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VI. Reference
Aaij, R., Amato, S., Anderlini, L., Benson, S., Cattaneo, M., Clemencic, M., ... & Jones, C.
(2016). Tesla: an application for real-time data analysis in High Energy
Physics. Computer Physics Communications, 208, 35-42.
Bughin, J., Pissarides, C., & Hazan, E. (2019). Measuring the Welfare Effects of AI and
Automation. VOX, CEPR Policy Portal, https://voxeu. org/article/measuring-welfare-
effects-ai-and-automation.
Carlson, W. B. (2015). Tesla: Inventor of the electrical age. Princeton University Press.
Endsley, M. R. (2017). Autonomous driving systems: A preliminary naturalistic study of the
Tesla Model S. Journal of Cognitive Engineering and Decision Making, 11(3), 225-238.
Mazaheri, Y., Shukla-Dave, A., Goldman, D. A., Moskowitz, C. S., Takeda, T., Reuter, V. E., ...
& Hricak, H. (2019). Characterization of prostate cancer with MR spectroscopic imaging
and diffusion-weighted imaging at 3 Tesla. Magnetic resonance imaging, 55, 93-102.
Raal, F. J., Honarpour, N., Blom, D. J., Hovingh, G. K., Xu, F., Scott, R., ... & Tesla
Investigators. (2015). Inhibition of PCSK9 with evolocumab in homozygous familial
hypercholesterolaemia (TESLA Part B): a randomised, double-blind, placebo-controlled
trial. The Lancet, 385(9965), 341-350.
Sabel, B. A., Hamid, A. I. A., Borrmann, C., Speck, O., & Antal, A. (2019). Transorbital
alternating current stimulation modifies BOLD activity in healthy subjects and in a stroke

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patient with hemianopia: A 7 Tesla fMRI feasibility study. International Journal of
Psychophysiology.
Schwaiger, M., Kunze, K., Rischpler, C., & Nekolla, S. G. (2017). PET/MR: yet another
Tesla?. Journal of Nuclear Cardiology, 24(3), 1019-1031.
Zaiss, M., Windschuh, J., Goerke, S., Paech, D., Meissner, J. E., Burth, S., ... & Ladd, M. E.
(2017). Downfield‐NOE‐suppressed amide‐CEST‐MRI at 7 Tesla provides a unique
contrast in human glioblastoma. Magnetic resonance in medicine, 77(1), 196-208.