Operation Management and Customer Satisfaction: A Comprehensive Report

This report delves into the significance of operation management within both profit and non-profit organizations, emphasizing its crucial role in achieving customer satisfaction. It defines operation management as the practice of enhancing business efficiency by converting raw materials into finished outputs, thereby maximizing profitability. The report highlights the transformation process where inputs like land, labor, and capital are converted into goods and services, forming the foundation for effective supply chain management and customer need fulfillment. It underscores the importance of efficient operations in improving goodwill, reducing costs, and ensuring a smooth production cycle, incorporating control methods to maintain service quality. The report stresses the value of dependability, flexibility, quality, and speed in improving outcomes. It concludes by emphasizing the need for effective operation management in achieving cost efficiency and organizational growth, highlighting the importance of efficient supply chain and inventory management for long-term profitability and smooth operations.

RUNNIG HEAD: OPERATION MANAGEMENT 0
Operation Management
Student’s Details-
JANUARY 20, 2020

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Operation Management and Customer Satisfaction
Operation management is regarded as the business practice in order to create the efficiency
into the business operations. It is the transformation process of converting the raw materials
into the finished output in order to develop efficiencies that can make the organization
profitable (Reid & Sanders, 2019). Here, the paper has discussed the importance of operation
management in the profit and non-profit organization in order to satisfy the customers.
Operation management deals with the effectiveness and efficiency of the operational process
in which organizations convert the inputs such as land, labour, capital and information into
the outputs which are the goods and services for maximizing the efficiency of the business
operations. It is the pillar of the organization in which efficient operations can motivate and
ensure the effective supply chain management that can help in satisfying the needs of the
customers through the cost-effective solutions (Beracha, et al., 2019). This transformation
process is crucial for the organization as it can help the organization in improving goodwill
and reduce their cost that can ultimately help in making the higher profits. It can be noted that
operation management can help in ensuring that the production cycle that can improve the
customer service aspect. It is combined with the control methods and techniques that can
ensure that the quality of operations is maintained in order to make the customers satisfied
with the quality of the service provided. Further, there is high level of dependability,
flexibility, quality and speed which improves the quality of the outcomes through the
effective operations.
Operation management is considered important for all the organization whether it is profit
and non-profit organization that can make increase in the customer needs and makes the
customers satisfied. Operation management is crucial for the all the organizations that can be
public and government authorities and can improve the quality of the outcomes through the
operational tools and techniques that can make the enhancement in the quality of the
outcomes and also can make the customer satisfied through the efficient operations (Slack,
2018). Moreover, every organization attempt to make the efficient supply chain management
and inventory management that can enable them to get the profits in the long-run. Also, this
transformation process is considered as an essential part of organization as it facilitates them
in smooth running of the operations and is also reduces the wastages (Tarofder, et al., 2017).
The organizations specifically strive for achieving performance objectives that can ensure

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that business processes have efficient and effective that meets the diverse requirements of the
customers.
To conclude, it can be said that operation management is one of the important activities of the
organization that makes sure that business operations are effective in terms of time and cost.
This is important for the organizations to transform the business operations for maintaining
high level of efficiencies for both profit and non-profit organizations that can ensure in the
cost efficiency is maintained and help the organization to grow.

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References
Beracha, E., Feng, Z. & Hardin, W., 2019. REIT Operational Efficiency: Performance, Risk,
and Return. The Journal of Real Estate Finance and Economics, 58(3), pp. 408-437.
Reid, R. & Sanders, N., 2019. Operations management: an integrated approach. s.l.:John
Wiley & Sons.
Slack, N., 2018. Essentials of operations management. s.l.:Pearson UK.
Tarofder, A., Azam, S. & Jalal, A., 2017. Operational or strategic benefits: Empirical
investigation of internet adoption in supply chain management. Management Research
Review, 40(1), pp. 28-52.