Importance of Order Winners and Order Qualifiers in Operation Management

Operation Management 1
Operation Management

Operation Management 2
Executive summary
The concept of order winner and order qualifier has significant impact over growth of the
business and it is necessary for the businesses that seek to attain competitive advantages. it
comprises certain dimensions which need to be understand by the company in order to satisfy the
customers. This report is entailed information on such dimension by taking consideration of
South West Airlines. Literature review is elaborated depth understanding about such concepts
with taking help of various journal articles, books and online sources.

Operation Management 3
Contents
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................4
Literature Review............................................................................................................................4
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Operation Management 4
Introduction
The main aim of this assignment is to elaborate the importance of the operation management. In
the current market climate and competition, there are various companies that face confronts on
how to serve its customer with better quality products and services at the time of continuing to
innovate. Competing on all dimensions concurrently will be hard and needs huge investment
from the companies. Order winners and qualifiers are described under this assignment by taking
consideration of South West Airlines.
Background of the company
South West Airlines was founded in 1967 and the company has developed its operation in an
effective manner with around 59 airports with 381 planes (Southwest, 2018). The purpose of
South West airline is to connect people with their vital aspects such as reliable, low-cost travel.
The company is committed to give a stable work environment to company’s employee by
providing them equal chance to grow significantly. The company has faced various challenges
while embracing change as there were no amendments in the context of grand designing, lack of
planning to expand a business. There are major two goals of the company such as cutting costs
and increasing number of passengers. For the purpose of overcoming such issues, the company
has taken initiatives to dominate the market by applying strategies for affordable flights to a high
range of people to pull passengers away from competitors.
Literature Review
According to Hill, (2009), it has been found that the “order winners “ and “order qualifiers” are
considered as the process of analyzing the operational capabilities in order to attain the