Operation Management of Apple Inc Assesment

OPERATION
MANAGEMENT
STUDENT DETIALS

OPERATION MANAGEMENT
Contents
Introduction................................................................................................................................2
Requirements of the customers..................................................................................................2
Feature of iPhone 8....................................................................................................................3
Technical difficult in creating these features.............................................................................4
Benchmarking iPhone 8’s performance against its core competitors........................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7
1

OPERATION MANAGEMENT
Introduction
Apple Inc. had launched iPhone 8 on 12th September, 2017. Along with iPhone 8 they
had also launched iPhone 8 plus (Hong, Wynn-Williams & Wilson, 2017). This model
incorporates advance touch senor and the company also worked on making Siri (voice
recognition system) in the better way. Apart from this, the company also worked on the major
performance issues in this phone. In the previous version of the phone, users had faced
various issues related to the slow performance of the phone (Hart-Davis, 2017). In this report,
there will be discussion about the perspective of the customers for buying this phone, features
of the product, technical difficult in creating these features and competitor analysis.
Requirements of the customers
Product iPhone is counted among those products in the world which have the
immense loyal customer base. It can be said that users of the iPhone do not just like their
iPhone but they love its interference, designing, user friendliness, security features, etc. For
retaining their loyal customers, Apple always work on the feedback received by their
audiences. The management made this model by considering the requirements of their
customers. They had analysed that people are impressed and admire the design of all the
Apple products but they are not satisfied with the processor and Siri functions. Thus, while
designing iPhone 8 the management had took care for both the requirements. In iPhone 8, the
company has upgraded his chipset to A11 Bionic with 2GB RAM as per the requirement of
their audience. However, it can be analysed that the company has not successfully fulfilled
their buyer’s requirement with iPhone 8 (Jalil, Ferenczy & Shields, 2017).
Before September 2017, customers was expecting that the company will fulfil their
requirements of high speed up processing and will enhance the response time of Siri with
upcoming model iPhone 8. However, when this model launched in September 2017 then as
always people admire its design and its processor. In the initial 0 to 6 months, customers did
not faced any problem with the processing speed but they had analysed that Siri’s response
had not been improved very much. After 6 months, customers started experience that
processor speed of iPhone 8 is going slow and applications are taking long time in
responding. Moreover, it is suggested to the company that instead of releasing 2 iPhone in a
year, release one model in 2 years and work on the technical aspects of the phone. Many
customers even tweeted to Tim Cook that Apple should on the performance of the phone
rather than focusing on releasing upgraded versions with fabulous designs every year. Even
2