Operation Management of Toyota Motors

Operation management
of Toyota motors

introduction
History- Kiichiro Toyoda established the company
Toyota motors in 1937 in Japan.
Products- Up to the 2017 Toyota was the second
largest automotive manufacturer company world
wide (JuryGualandrisa et al., 2015).
Local market share- Local market share is about
the 35%.
Customers-The main customers of the company
are general population.
Annual demand-Annual demand is approximately 2
million automotive products worldly.

Competitive advantages
The Toyota motors pay great attention towards the
innovative culture.
The particular company focus on research and
development of new ideas. The new research and
ideas are helpful to attract the customers and
stand with their competitors.
Now a days the company manufactures the vehicle
which are environment friendly. In the today’s time
whole world is focusing on the environment and
trying to reduce the global warming. Environment
friendly technology is a big advantage for Toyota.