Marketing Mix in Food and Catering Business : Report
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Added on 2020-06-05
Marketing Mix in Food and Catering Business : Report
Added on 2020-06-05
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ContentsINTRODUCTION...........................................................................................................................1TASK...............................................................................................................................................1Q1 Justifying the best suited Marvin coffee shop by considering the entire factor and assumingthat Brexit will not be causing any difference to trading.............................................................1Q2 Marketing mix for Marvin and Smith coffee shop................................................................3Q3 Impact of geographical areas on culture and supply chain of organization...........................4Q4 Impact of decision making on profitability and liquidity......................................................5REFERENCES................................................................................................................................7
INTRODUCTIONMarvin and Smith are working together since long time in the food and catering business.They are running their business successfully in the year 2016 they have opened new coffee shopin South London. They are planning to expand their business across the world. The report willsuggest country where cited firm can expand its business. Furthermore, it will explain marketingmix element for the food and catering business. TASKQ1 Justifying the best suited Marvin coffee shop by considering the entire factor and assumingthat Brexit will not be causing any difference to trading Marvin & Smith planning to open new coffee shop in European market and choose Italy for hisfirst choice (Heizer, (2016). It is the best choice according to climate and effective marketcondition. People of Italy are very fond of coffee and according to survey people are loved tohave the coffee shops in the city. They loved the different types of variety of coffee such ascappuccino, cafe latte, latte macchiate or milky etc. According to the people they always starttheir day with one cup of coffee a cappuccino with their breakfast they people also loved Italianroasted coffee and alike all the other cultures in ltaly is also very mysterious law (Jang, Kim &Lee, (2015). Throughout the whole day every Italian drinks 3-4 average coffee in a day. This isthe reason for which M&S planning to open coffee shop in the Italy. For making ordering like asbe (Davis & et.al.,., (2018). fore they purchase their coffee beans from Uganda in order to earnindependent income from Gumutindo that the place from which they purchase beans for itscoffee. In Italy M&S adopt the sane process of purchasing coffee beans (Jang, Kim & Lee,(2015). For plantation of coffee beans in Italy environment is very bad according to their badweather and environmental conditions. People of Italy growing coffee in indoor plant as nocoffee are grown in Italy. In Italy market there is only available roasted coffee is grown for espresso rest of thebeans are used for exporting in another country. For M&S it is the best option to open coffeeshop in Italy market (Mahadevan, (2015). In 2015 Britain decided to leave EU by the of mid of2019. In according to the impact of M&S decision will not get affected. Italy is the very smallpart of UK this is the reason it was not get affected by the effect of Brexit. Italy is the best choicefor M&S coffee shop to get coffee beans from Uganda and mainly employing the staff fromItaly. They need to consider while they making planning to establishing their coffee shop. 1
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