This report addresses on plan needed to put up a healthy drinks business. It starts with introducing pertinent terms that would be found through the report. Such terms include business plan etc. it defines necessary terms in relation to the context of the presentation and further give their description in the subsequent sections. The report describes plans for technology infrastructure required, dealing with competitors, management of the firm, operational plan to be put in place, plan on limiting costs and maximizing on profits and revenue as well as plan on its finances.