Product Development and Project Management

This assignment delves into the crucial aspects of operation and project management within organizations, particularly focusing on introducing new products and services. It provides a detailed analysis of Amazon, its products, and services, outlining their aims, objectives, and contributions to the business. The assignment explores product design considerations for new market entries and outlines proposed stages for product development in a diagrammatic format. It also analyzes the impact and significance of performance objectives in driving successful project outcomes.

OPERATIONAL AND
MANAGEMENT

Contents
INTRODUCTION.................................................................................................................................3
1. Precise and well-informed overview of the organisation and the product and services.............3
2. Aim and objectives of the product and services and their contribution to organisational
performance.......................................................................................................................................4
3. Assessment of the relationship and significance of aspect of process design.............................5
4. Tailored illustration in diagrammatic form of the proposed stages of the product services
department.........................................................................................................................................6
5. Analysation of impact and significance of performance objective on the propped product and
services..............................................................................................................................................7
CONCLUSION.....................................................................................................................................7
REFERENCES......................................................................................................................................8

INTRODUCTION
Operation and project management are two different aspect in respect of running a
business or firm (Burke, 2013.). Operation management considered as planning and executive
tool of smooth operation and management of an organisation. This unit is prepared to define
operational and management subject to introducing and innovating of new product in market.
Amazon is chosen organisation to elaborate the aspect of operation and management. This
report covers the subject in five ways in which introduction and overview of organisation,
aim and objectives of the products and services, significance of the aspect of process design,
tailored diagram of the proposed stages of the product and services and impact and
significance of performance objectives on the product and services are analysed in this
context.
1. Precise and well-informed overview of the organisation and the product and
services
Introduction to Amazon
Amazon.com.inc is a multinational company e-commerce and cloud computing company
based in Seattle, Washington. Amazon.com is found by Jeff Bezos on July 5, 1994. This tech
giant is the world largest internet retailer in the world as measured by the revenue and
consumer traffic on the website. Also, if we see on the basis of market capitalization and
second largest after the Alibaba – a e-commerce website. The amazon.com is starting as an
online bookstore in the small warehouse and later continued as a video downloads and
streaming (Schwalbe, 2015). After gaining profit on this little start-up Jeff Bezos they move to
more varieties like software, video games, electronic devices, furniture, food, toys etc.
amazon.com has a different website for united states, the United Kingdom, India, japan, china
and every major country where amazon is growing day by day.
Amazon surpassed Walmart as the most valuable retailer in the united states by
market capitalization. Amazon is the fourth most valuable company in the world, the
largest internet company by revenue in the world and the eighth largest employer in the
united states as well as they are growing as a largest employer in the India. Amazon also
acquired whole food markets for $13.4 billion. Amazon is now gearing up in India to play
a crucial role in developing a grocery retail sector aimed at delivering customer needs and
wants. Amazon deals in service sector but has its own product too like: -
Kindle: -the amazon kindle is a series of e-readers designed and marketed by amazon.
Amazon kindle devices allow consumers to read from online books which are available
online and they have the option to read anywhere, anytime lots of books.
Echo: - Amazon Echo is a brand of smart speakers which is controlled and monitored
by the voice of the user and it allows user to switch it on with his/her voice in the range of
100m. this speaker is registerd as a best speaker because it has a small robot called
“Alexa”.
Fire TV: - Amazon fire TV stick is a digital media player and micro console remote
developed by the amazon (Serra and Kunc, 2015). This fire stick streams digital audio/video
content to a high definition television from home by the use of the internet network. This
player also allows users to play video games with help of the remote.

The domain amazon.com attracted atleast 800million annually worldwide by 2017.
Amazon heavily invested on a server capacity for its website modified. Amazon known as
a world most consumer centric company because they made a better relationship with
consumer, in amazon people can find and discover virtually anything and order it very
ease. They can search anything in the product range of every companies at their website.
They are providing business to consumer (B2C) services to the people. By giving
customer more than they want that means they are not only providing services while they
are also providing several benefits to them like offers, discount and gift vouchers which
people cannot find in the retail or supermarkets. Amazon continuously grown as a evolve
and grow e –commerce market in the world but they also have a competitors, Flipkart,
Alibaba and many more.
2. Aim and objectives of the product and services and their contribution to
organisational performance
Amazon is one of the successful e commerce business chain which is spreading its product and supply
chain in across the globe (Wysocki, 2011). It has very dynamic growth and development
opportunities. It has crossed all the three phases of its business journey. It successfully completed its
journey which was started from start-up idea. From start up to small business and then after
international e commerce business it has achieved unbelievable success. Organisation is focused on
providing quality and worth the money services to the customer. This is the main aim and objective of
organisation.
Mission statement of Amazon
As per the mission statement of it is considered that the values and morals of amazon are
focused upon customer satisfaction. Company is pursuing the above mission statement from the
beginning of its establishment. When the company was established then it had a clear mission and
ambisious such as “Earth’s biggest selection and to Earth’s most customer – centric company. At
present the organisation is operating successgul online and web services in all over the world. It has
largest customer and client chain worldwide. it includes its customer, sellers, developers and content
creators with its mission statement. It has become a worldwide organisation in respect of developing
the product and services.
Its mission statement gets modified as per the requirement and needs of customers and clients.
After including the services and the product and services as per the perspective of customers and
clients. Its basic vision and mission statement have been followed by the organisation from its
establishment.
Visions of amazon
Company introduced its growth and development strategies subject to promoting the product
and services. Its vision is depending upon analysing the customer behaviour and mind set towards
web services and e commerce. It is focused upon provided cost effective services and products to
customers. It understands the value and importyance of customers loyalty to enhance the credibility
and sustainability (Kapsali, 2011). Vision of the company is quite clear in respect of core marketing
messages and it is summarised the online values and offline communication both the perspective.
More over the organisation is able to get consumer relation with the help of providing cost effective
and quality services to the customers. Achieving customer interest and loyalty is one of the main
reason of success of amazon. Many e-commerce websites and online retail services failed to attain
consumer satisfaction and interest and they had to face the negative consequences. Other
organisations only become eligible to aware consumers and suppliers about the e-commerce and
online trading services.

Contribution of product and services subject to organisation’s performance
Directors and owners consider that customer’s reviews and satisfaction are the only boosting
factor which are responsible for the success of the organisation. There is categorized system is follow
by the organisation for better convenient and facility of customers. Customers become eligible to
bifurcated their priorities. Amazon provide wide range of products and services to customers. there is
a systematic manner is formed by the organisation through which customers cans hare their views,
reviews, feedbacks and recommendations. Amazon is concerned with its customer’s prospective and
mind set. There are major key factors bifurcate the position of Amazon from other e-commerce
websites and online shopping stores. These factors are 1-click technology, secure payment system,
brief discussion and detail of products, estimated delivery time, images upload and smooth internet
browser.
Technology and advancement also played vital role in respect of achieving the mile stone.
Information management system of Amazon is considered best software infrastructure which helped
the organization to achieve its desired success.
3. Assessment of the relationship and significance of aspect of process design
Product development and innovation are one of the important aspect which is responsible for future
growth and development. For any organisation it is required that the organisation adopt new
inventions and the plans for better success (How project management is different from operational
management, 2014). To keep align customers with the products and services it is required to rephrase
and innovate them in order to make make more effective and efficient.
Process of design
This is the process of conducting and using qualitative approach subject to innovate and
develop the product. This is one of the essential methodology which contains vast knowledge and
experience in respect of design management and strategy. This process initial helps the
organisation to sort out the issues and conflicts which remain associated with the innovation and
development of the product. This process remains divided in several parts such as: -
 An initial desk research and project summarised in respect of evolution and
development of the product. More over the process remain associated with the
innovative ideas and skills for better and effective management. This is considered as
a highlight in respect.
 There is a particular face to face interaction program is organized by the managers
and the experts in respect of developing and innovate the products and services. It
helps to highlight the emerging and leading areas of products and services.
 There is a basic information and data collected prior to process design for each
participating department and section. This process helps to understand the inner mind
set and background of product. It also assists the managers and innovators the
required areas of change the product and services in respect of effective management
and services.
After the interaction and final process there is a summarised report is prepared in which final
conclusion presented to the managers. The overall process is performed by the design and product
research experts (Patanakul and Shenhar, 2012). It is important to rectify the associated conflicts and
issues prior innovate and introducing the product in the market.
Process design model basically divided in four phases such as: -
 Discover: this is considered as a first quarter of the double diamond model. This
starts with an innovative and inspirational idea. This is also considered as a

discovering phase. In which researches uses market research, user research design
and research and managing the information.
 Define: this is the second quarter if the double diamond model. This is
considered as a definition stage. In this stage inspirational and alignment of the
needs are tried to achieve. Project development, project management, project sign
off are the key activities done in this stage.
 Develop: this is considered as third quarter subject to development in which
design led solutions are developed. There is a process test done in respect of
analysing the effectiveness and sustainability of the idea. Multi-disciplinary
working, visual management, development methods and testing are the key
activities done in this process.
 Deliver: this is the final quarter of process design model. This is also considered
as the delivery stage. In this stage the resulted product or service is finalised and
launched in the market. Final testing, approval and launch, targets, evaluation and
feedback loops are the key activities done in this stage.
4. Tailored illustration in diagrammatic form of the proposed stages of the
product services department
A product life cycle stage indicates towards the journey of the product from introducing the product at
its initial stage to the declining stage Lindebaum and Fielden, 2011). Each product has a life cycle
which is considered as a product life cycle (PLC). It is required for any organisation to aware about
the product life cycle from initial stage of earning profit to declining stage of low sale and profit.
There is a different aspects and definitions are given about the product life cycle and the process. This
process remains classified in major five stages such as: -
(Source: Proposed stage of the product development, 2018)
 Product development: in this stage the organisation finds out the improving and key
areas of developing the product and services. There is an creative and unique idea asked
in order to present the new product or innovate and modified the existing product in more
innovative way. In this stage the cost of company increases because of zero sale records.
 Introduction: sale of the product depends upon its popularity and market growth rate.
Sales records slowly and gradually increased (Agarwal, Colak and Erenguc, 2011). Profit
and earnings also remain nil due to high investment in advertisement and expenses on
sales.
 Growth: this is the stage in which the growth of the product measured in more dramatic
way. Organisation starts earning profits and revenues.

 Maturity: this is the stage at which the sales and growth of the product become slow due
to potential buyers. Profit levels starts declining because till that duration a product has
achieved its desired stage of getting profits and revenues.
 Decline: this is considered as a declined stage in which the profit completely disappears
from the revenues records.
5. Analysation of impact and significance of performance objective on the
propped product and services
This is one of the aspect which is used to demonstrate the dimensions of product development and
growth structure (Kanchev and et. Al., 2011). Proposed product design process and product lifecycle
helps to elaborate the management guidelines and monitoring the feedbacks regarding the products
and the services. Project management process basically helps the managers to analyse the overall
impact of product development and growth. Product innovation and development are the part of the
business life cycle. To attain consumer satisfaction and loyalty organisations started working in this
direction too.
Product development and innovation helps to maintain the interest level of customers and the
buyers with the product. Project management process is considered best practice in respect of
analysing the impact of significance performance on the product and services. There are various
performance management tools are used by the organisation such as SMART targets which stands for
specific, measurable, achievable or attainable, results oriented/ realistic/ relevant and time bound
(Stark, 2015). It started with the process of setting goals effectively and completes at evaluate and
encourage full participation and success.
Performance planning is an ongoing process which helps to increase the product quality and
the better goal management. It indicates towards gathering the information and data regarding the
research and finding optimum sources subject to modify and innovate the product. This is the
process in which product managers, designing experts and innovators play leading role in order to
complete the process successfully and effectively. It is important to identify and detect the key
elements which affect and become the barrier to develop the product.
CONCLUSION
This report illustrates the importance of operation and project management with in an
organisation. Importance of project management subject to introducing new product and
services. There is well informed overview of the amazons and its product and services done
in this report. Aim and objectives of the product and services and their contribution to the
business is defined with the project management. Aspect of product design explained in
respect of introducing new product in market. Proposed stages are defined in diagrammatic
form and the impact of significant of performance objective also analysed in this project.

REFERENCES
Books and Journals:
Burke, R., 2013. Project management: planning and control techniques. New Jersey, USA.
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Wysocki, R. K., 2011. Effective project management: traditional, agile, extreme. John Wiley & Sons.
Kapsali, M., 2011. Systems thinking in innovation project management: A match that
works. International journal of project management. 29(4). pp.396-407.
Patanakul, P. and Shenhar, A. J., 2012. What project strategy really is: The fundamental building
block in strategic project management. Project Management Journal. 43(1). pp.4-20.
Lindebaum, D. and Fielden, S., 2011. ‘It’s good to be angry’: Enacting anger in construction project
management to achieve perceived leader effectiveness. human relations. 64(3). pp.437-458.
Kanchev, H. and et. Al., 2011. Energy management and operational planning of a microgrid with a
PV-based active generator for smart grid applications. IEEE transactions on industrial
electronics. 58(10). pp.4583-4592.
Stark, J., 2015. Product lifecycle management. In Product Lifecycle Management (Volume 1) (pp. 1-
29). Springer, Cham.
Agarwal, A., Colak, S. and Erenguc, S., 2011. A neurogenetic approach for the resource-constrained
project scheduling problem. Computers & Operations Research. 38(1). pp.44-50.
Serra, C.E.M. and Kunc, M., 2015. Benefits realisation management and its influence on project
success and on the execution of business strategies. International Journal of Project
Management. 33(1). pp.53-66.
Online
How project management is different from operational management, 2014. [Online]. Available through
https://www.leadershipthoughts.com/difference-between-project-management-and-
operations-management/.
Proposed stage of the product development, 2018. [Online]. Available through: <. [Online]. Available
through https://marketing-insider.eu/product-life-cycle-stages/.