Table of ContentsINTRODUCTION...........................................................................................................................11. BUSINESS CASE HISTORY.....................................................................................................11.1 Document Location..........................................................................................................11.2 Revision History...............................................................................................................11.3 Approvals.........................................................................................................................11.4 Distribution.......................................................................................................................12. EXECUTIVE SUMMARY.........................................................................................................23. REASONS...................................................................................................................................24. BUSINESS OPTIONS.................................................................................................................35. EXPECTED BENEFITS.............................................................................................................46. EXPECTED DIS-BENEFITS......................................................................................................57. TIME SCALE..............................................................................................................................68. COST...........................................................................................................................................79. INVESTMENT APPRAISALS...................................................................................................810. MAJOR RISK............................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONProject management can be defined as application of knowledge and skills through whichmanager of the program integrate activities in order to meet requirements. Prince 2 is the processof managing project effectively (Schwalbe, 2015). This model is helpful in the situations whenbusiness aim to transform operations. Current study will define the business case and documentsrequired to get approval for the expansion business. Furthermore, it will determine time scale,cost and risk of the project. 1. BUSINESS CASE HISTORY1.1Document LocationIt will be saved in “d drive” of the password protected computer. 1.2Revision HistoryDate of this revision: 01/04/2018Date of next revision: 06/04/2018RevisiondatePreviousrevision dateSummary of ChangesChangesmarked06/04/201801/04/2018Investments issues and marketing strategiesissuesChanges inallocation ofresources anduse of onlinemedium tomarket thefirm1.3ApprovalsNameSignatureTitleDate ofIssueVersionMr. DojDoj john Expansion of Food anddrink delivery servicesin Mexico08/04/20182ndversion1.4DistributionNameTitleDate of IssueVersion1
Mr. Henry Project detail plan09/04/20172nd versionMr. SusanProject detail plan09/04/20172nd versionMrs. RiyaProject detail plan09/04/20172nd version2. EXECUTIVE SUMMARYABC LTD is engaged in food and drink delivery service in the United Kingdom. It is themedium sized firm which provides high quality food and drink services to corporate customers.Company is planning to expand its business in MEXICO. It is the location which is popular forits tasty food and amazing drinks. BMI reports show that till the end of 2018, this industry willgrow well and it will enhance its revenues. Alcoholic drinks, beer, confectionery, frozen food,Savoury snacks, wine as well as soft drinks are high in demand. Mexico import food and drinksfrom other countries in order to meet with the consumer's needs. Beer market of Mexico hasgenerated 9.7 billion of revenue in the year 2009. Furthermore, alcoholic drinks market hasgenerated 13.2 billion revenues in 2009. Statistical records show that this food and drink marketof the country is growing 2.3% every year (Fleming and Koppelman, 2016). When it comes tofrozen food then in the year 2009, total revenues generated by Mexican frozen food market was3.8 billion. In addition, Mexican Savoury snacks market has generated 4 billion and soft drinkshave generated 15.2 billion of profit in the same year.ABC Ltd has high scope to earn more profit by entering into Mexico country. Demand offood and drinks is increasing in Mexico thus, ABC Ltd which is delivering food and drinkservices to corporate consumers have high opportunities to grow well and accomplish itsobjectives (Snyder, 2014). Cited firm will have to spend money in order to successfully establishits business in this place. It will have to buy raw material, have to invest for paying rent ofbusiness and salaries to employees. But as sales volume of food and drink products are high socited firm will be able to earn more return over its investments. Return over investment can becalculated by dividing net profit from total investments. ABC LTD has high chance to get goodreturn over its all expenditures (Verzuh, 2015). 3. REASONSThe main reason of undertaking this expansion project is that Mexico food and drinkmarket has high potential and by entering into this market, company can earn high revenues.Increasing demand of beer, wine, soft drinks, confectionery, frozen food, Savoury snacks isgiving strength to the food and drink market (Nicholas and Steyn, 2017). This industry is2
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