Operational Business Management in A.S Watson Group Ltd.

This document discusses the operational business management in A.S Watson Group Ltd., the world's largest health and beauty retail group. It explores the role of managers and leaders in the organization, their responsibilities, and the different theories and models of leadership and management. The document also highlights the strengths and weaknesses of different approaches to the situation within the workplace.

RUNNING HEAD - OPERATIONAL BUSINESS MANAGEMENT 0
A.S watson group ltd.
Operational Business Management -
A.S Watson Group

OPERATIONAL BUSINESS MANAGEMENT 1
Table of Contents
Introduction...........................................................................................................................................2
Management Structure of A.S Watson & Company..........................................................................3
Operational Business Management- A.S Watson Group Ltd.................................................................3
Role of the managers and leaders in the organization........................................................................3
Role of Leader................................................................................................................................4
Role of the Manager......................................................................................................................5
Different roles of management and leadership in different organizational situations....................6
Supported theories........................................................................................................................7
Evaluation......................................................................................................................................7
Different theories and models of approach....................................................................................8
Recommendation and Conclusion.......................................................................................................11
Bibliography........................................................................................................................................12

OPERATIONAL BUSINESS MANAGEMENT 2
Introduction
A profession in business tasks and the board can incorporate checking, assessing and
procedures so as to build the proficient generation or delivery of goods and services
(Learn.Org, 2019).
Activities the board includes arranging, sorting out, and overseeing procedures, and make
fundamental upgrades for higher gainfulness. The A.S. Watson Group is the world's biggest
wellbeing & magnificence retail gathering, with more than 14,100 stores in 24 markets
overall helping more than 28 million clients for every week, and more than 3 billion clients
and individuals all through which was built up in Hong Kong in 1841 (A.S Watson Group,
2018).
It is base camp is in Hong Kong and it serves the overall territory. A.s Watson bunch site is
www.aswatson.com (A.S Watson Group, 2018). The procedure of progress the board and
authority structure start for the distinctive advancement and development structure that oblige
the fruitful introduction for the whole association.
A portion of the compelling needs of the association will in general move towards the
distinctive advancement structure and their automatic structure in an appropriate manner. A.S
Watson Group and their distinctive administration structure with the goal that every one of
the procedures can ready to ready to make the standard market arrangement and further
movement. Besides, the association will concentrate on the diverse symmetric and
assessment structure with the goal that the supervisors can ready to oblige the best-started
work rendition and the best possible culture (A.S Watson Group, 2018).
In 1841, the Hong Kong dispensary is established in Hong Kong. In 1858, Alexander
Skirving Watson, a British drug specialist, link to there organization as a chief. In the year
1903, Watsons Water is built up to give unadulterated water in Hong Kong and Mainland
China (Lord, 2018).
In the year 1963, Hutchison Group (the harbinger of CK Hutchison Holdings Limited)
secures a supervisory enthusiasm for A.S. Watson and Co., Ltd. Between 1981-2000,
extension happens in various nations (Hoover, 2011).
In 2000, A.S. Watson enters the European market by procuring the Investors wellbeing and
excellence trade chain in the UK. While in 2002, .S. Watson gets the Dutch-based Kruidvat
Group, including popular European brands into the portfolio, comprising wellbeing and
magnificence retailer Superdrug, Trekpleister, Rossmann and extravagance perfumery ICI
Paris XL. Watsons Water dispatches its mark bottle structure. In 2010, the Watsons
enrollment card achieves 15 million individuals in Asia. In 2018, A.S. Watson keeps on
extending and achieves 14,500 stores, working 12 worldwide retail marks in 24 showcases
crosswise over Asia and Europe (A.S Watson Group, 2018)
In this report, we will focus on the role and differences of leaders and managers by applying
various theories and leadership style. We will also focus on the chaos as well as management
by objective theory and their way of working for organizational growth.

OPERATIONAL BUSINESS MANAGEMENT 3
Management Structure of A.S Watson & Company
(Watson, 2017).
Operational Business Management- A.S Watson Group Ltd.
Role of the managers and leaders in the organization
In order to lead the business entity, diverse undertakings join the business that coordinates the
technique of activities in the A.S Watson gathering. The connection fuses the occupations
and commitments in regards to the contrasting characteristics with the manager and the
pioneer.
The board reflects the administering development of the legitimate ampleness in the
advantage and non-advantage affiliation that improves the framework for the incredible
coordination for accomplishing the objective through the openness of the benefits and
managing the affiliation reasonable.
The organization is the realistic technique for wrapping the relationship for the limit of the
entire affiliation. The organization gives the principal criteria of the results for overseeing
various specialists accomplish the goals in the relationship so as to achieve smooth access to
Board of
Commissioners
E- Commerce
Departement Trading
Department
Marketing
Department
IT
Department HR Department Accounts
Department
Audit Committee Internal Audit
Committee
Board of directors Corporate
Secretary

OPERATIONAL BUSINESS MANAGEMENT 4
the business (American Management Association, 2019).
(Source: By Author)
Role of Leader
Required at all stages
Guidance is a limit which is basic at all elements of the board. In the measurement, it is
crucial for receiving co-task in the enumerating of methodologies. In the central and low
level, it is a requirement for clarification and implementation of plans and activities
surrounded by the topmost organization. The organization can be rehearsed through heading
and managing of the assistants at the period of implementation of plans (Hughes, et al.,
2013).
The representative of the business entities
A leader, i.e., a manager is assumed to be the operator of the endeavor. He needs to deal with
the stress at classes, public affairs, general get-togethers, etc. His main responsibility is to
give the strategy for thinking of the dare to external open. He is in like a way illustrative of
the division which he leads (Hughes, et al., 2013).
He solicits support
A leader is a director and other than that he is an individual who involves and greets backing
and co-activity of assistants. This he can do by his character, vision, expansion, and
knowledge which can give him the sure consequence of big business (Hughes, et al., 2013).
As a friend, philosopher, and guide
A pioneer must have the 3-D features in him. He can be a sidekick by the distribution of the
evaluations and wants with the agents. He can be an academic by operating his knowledge
and skill and thusly coordinating the laborers as and when time needs. He can be a leader by
managing and passing on the authorities and methodologies of top business as well as locked
their co-movement to achieve the goals of a pressure contrast (Matthews, 2017).
Role of a
Leader
Required
at all level
He solocits
support
Friend,
philosopher
and guide
Representa
tive of the
orgnization

OPERATIONAL BUSINESS MANAGEMENT 5
(Source: By Author)
Role of the Manager
Planning
Planning comprises the ability in the organization for the foreseeing later on with the work
and the resources. A.S Watson & company Ltd. is arranging to expand contracts and to pull
in the huge number of customers. The major duty is to settle down on successful common
leadership to serve the organization (Reh, 2018).
Organizing
This capacity allows the harmonization of human development in the affiliation frames which
incorporate the achievement of results comprising the working of affiliation purposes. In A.S
Watson & Company Ltd., offering things into a contrasted number of customers and keep up
coordination among those things (Reh, 2018).
Leading
The limit of driving an emphasis on the impelling and moving laborers towards the
reassurance of agents that extension and lift productivity and prompts the results. In, A.S
Watson & Company Ltd time use of supervisors with the subordinates with the critical
bearing and motivation to each other agent (Reh, 2018).
Controlling
This limit revolves around the reviewing and screens the displays of the agents and the goals
and according to that key move must be made. In A.S Watson & Company Ltd Performance
and spending strategy is the central part of the regulatory procedure by the overall exercises
of the business (Reh, 2018).
Now, we can easily differentiate between the leader and the managers.
LEADER MANAGER
The foremost motive of the leader is to direct
the other workers in the entity.
The motive of the managers is to set the role
in the business entity.
Role of
the
manager
Planning
Controlling
Leading
Organizing

OPERATIONAL BUSINESS MANAGEMENT 6
The leader obligation is to talk with other
employees as per guidelines.
The statement of the managers will be
complete to the strategies controlled to the
leaders.
The leader put importance on the entire
workforces.
The manager put importance on things and
activities.
The leader inspires the workforce for the
work done in the association.
The managers assign the work of the
workforces.
(Waston, 2015).
Different roles of management and leadership in different organizational situations
The change the executive’s alongside the authority forms provide food the best-prepared
ramifications with the goal that the duty of the association towards the representatives and the
hierarchical claim development can ready to keep up in a specific way.
The effective culture change activity and their modified way get engaged by the distinctive
projections of the change the executive’s structure and initiative improvement. The
distinctive condition based on the suitability of the association that consolidates the ideas for
the point by point activity of the outcomes that improve three vacillated situation that include:
Stable circumstance
These conditions contain the connection that would not be slanted to any further fluctuations
that will affect the affiliation resolutions and to keep up the security of the results. Display: If
in the market there are not variations develop including the extension, subsidence or impact,
the market will be unchanging then the condition will be consistent and would not be affected
in the affiliation.
Moderate to a moderate changing circumstance
In the earlier situation, the challenge would not be disrespected then the circumstance would
not rise and ease back to the results while the changing circumstances will affect the past
circumstance. The test would not be irritated then the condition would not rise and move back
to the outcomes while the changing situation will impact on the factors that unassumingly
altered in the affiliation purposes. For instance: When in the marketplace, the development
rise then the altering condition will be moderate that balance on the outcomes.
Quick changing circumstance
This situation is at present the fastest situation in the connected reason as it has drawn down
the rapidly fluctuating conditions rendering to the economic condition. Point of reference in

OPERATIONAL BUSINESS MANAGEMENT 7
the securities trade, there are quick variations driven by the instabilities in the accounts like
NSE, BSE and this will affect on the examiners.
Supported theories
Theories of leadership style are accepted by the top administration team in A.S Watson
Group.
The Watson Group prerequisite to adjust to key activities and the executive’s strategy in
expanding its area in the current and worldwide market. The Group endeavors to grow nearby
drug store and the Beauty bunch into the Global market that goes about as a test for the
supervisory crew. It turns into the duty of the directors and pioneers of Human Resource
Administration to impact the workers and reflections towards a key heading (Business
Jargons, 2019).
Different philosophies of initiative style support in picking up and understanding the job and
obligation of the pioneer and how their conduct and demeanor impact the representatives in
an association. Speculations of Great Man, Transformational initiative Theory, Contingency
Transactional administration conduct style of authority decides their job and obligation, their
conduct and mentality towards, nature and attributes. The change in authority was presented
in the year 1970 that centers around the different duties of a pioneer and how his qualities,
though, decision and survivability rivalry, participation, tailors the psyche of the
representatives (Business Jargons, 2019).
Transformational management Philosophy help in fetching amicability among the pioneer
and the worker and make a chain arrangement where movement is held and controlled by
both the pioneer and the representative cooperatively. It offers a composed method for
playing out the errand by tying up pioneers and representatives and making a
straightforwardness between them with the goal that when there is a contention or an event of
hazard it very well may be commonly settled (WisdomJobs, 2018).
Evaluation
As a decent retailer, the Watson Group has started for the upper hands and the powerful
administration procedure with the alteration in the board ethos that has created the calculated
base for the created standards and the customized base for the whole thing. The upper hands
of the market for the distinctive development and improvement standards center around the
improved foundation with the goal that the diverse market base can ready to create a
reasonable counterpart for the whole premise. The diverse issues create from the flexibility of
the aggressive state alongside the steady business-related criteria incorporates the anticipated
proclamation for the association with the unmistakable favorable circumstances
Strength and Weakness of different approaches to the situation within the work environment
Strengths
 Empowers leadership elegance.
 Maximizes profit.
 Upturns productivity.
 Steady work environment.
Weakness
 Measurement and reviewing methods.
 Controlling actions.
 Increased number of challenges.
 Fluctuations in demand.

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 Maximizes success.
Different theories and models of approach
Situational Theory:
It is practiced by Paul Hersey and Ken Blanchard that begin progressive lead and working for
the agents. This is generally called Life cycle speculation of the results. A.S Watson &
Company Ltd. engage to grasp the situational speculation for the factor and evaluation of
moved conditions all together for endorsing the distinctive moves made for the forces.
Contingency Theory
Effect the affiliation purposes for the effect the decision is taken. It reasonably exceedingly
positions for the right condition in the activity. This speculation in the A.S Watson &
Company Ltd. group impacts the decision of dealing with taken for the points as for the
present position. In this procedure, varied qualities sway that reflects the system organization
and conceivable methodology for the contrasting outcomes of the viewpoints that have been
pulled in the affiliation commitments for the absolute position for the improvement (Logan
Mckenzie, 2019).
Chaos Theory
Chaos Theory is the part of science that manages complex frameworks whose conduct is
exceedingly touchy to slight changes in conditions, with the goal that little modifications can
offer ascent to unintended outcomes.
Chaos theory is a logical standard depicting the capriciousness of frameworks. The essential
instrument for understanding Chaos theory is dynamic frameworks theory, which is utilized
to depict forms that always show signs of change after some time. Chaos theory is valuable is
that of associations. Applying Chaos theory to hierarchical conduct enables scholars to make
a stride once again from the administration of everyday exercises and perceive how
associations work as brought together frameworks (Halpern, 2018).
Management by Objective
Management by Objectives (MBO) is an introduction of the administration approach in
which harmony is looked for among the goals of workers and the reasons for an association.
Setting testing yet conceivable targets energize inspiration and strengthening of the
workforce. By expanding guarantee, supervisors are allowed to concentrate on new musings
and innovation that give to the advancement and goals of foundations. Management by
Objectives (MBO) is also called Management by Results (MBR).
Steps of administration by an objective to achieve success in the organization

OPERATIONAL BUSINESS MANAGEMENT 9
(Mulder, 2019).
In Management by Objectives, representatives are not upheld by their administration through
yearly execution surveys. Management by Objectives is about development and
advancement. Every goal includes smaller than expected destinations and it is tied in with
supporting these in little strides through instructing by supervisors or administrators.
Make a reasonable way with adequate assessment minutes so development and improvement
can be observed precisely. Targets need measuring and checking. Strong organization
information systems are required to set up material goals and screen their "accomplish extent"
in an objective way. Pay inspirations (rewards) are oftentimes associated with realizes
accomplishing the objectives (Drucker, 2012).
The S.M.A.R.T. is connected with the process of setting objectives.
"SMART" objectives are:
 Specific - Goal a particular area for improvement.
 Measurable - Measure or suggest a pointer of progress.
 Assignable - Lay down who will do it.
 Realistic - Describe what results can realistically be attained, in given available assets.
 Time-bound - Specify when the outcome can be achieved.

OPERATIONAL BUSINESS MANAGEMENT 10
The saying "what gets measured gets done” is associated with the MBO philosophy.

OPERATIONAL BUSINESS MANAGEMENT 11
Recommendation and Conclusion
It should be recommended to the company that they should focus on a single line of the
company with the proper team. They should follow a single approach. They should monitor
all the factors.
It is very certain that A.S Watson Group has produced the correct administration emotionally
supportive network from the market alongside the better arranging, usage and the connecting
projection for the whole situation that can access for the development and advancement point
of view.
The organization has framed the successful initiative drives that can create well involvement
for the representatives and the pioneers can offer help to the administration bunch for the
business entities development standards. Getting ready for the business entities perfectives
and making the polite arrangement for the training and checking point of view for the
representatives center around the continuous work purposes.
The business fundamental will additionally produce the complete structure for accomplishing
the best qualities inside the market to confront the worldwide difficulties.

OPERATIONAL BUSINESS MANAGEMENT 12
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