Operational Plan for Ivy Restaurant: Exploring Service Scape and Improvements

Operational Plan
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Explanation of service scape.......................................................................................................3
Determine different operational issues in the service scape........................................................4
Suggesting improvement in servicescape....................................................................................5
Monitoring plan...........................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
An operational plan is a type of highly detailed explanation that provide clear overview
about the team members, departments and sectors. It will continue to adopt the new innovative
concept for increasing overall business opportunities. In order to achieve significant goals and
objectives. The operational plan made up with different activities which require to run the
business in global world. The purpose of operational plan is to develop a strategic action to
identify strength, weakness of hospitality industry in global marketplace. On the other hand, it
will be defined the plan and procedure that will prepare by components of enterprise. However,
it is fully understand the entire operational plan within business enhancement.
The report is mainly focused on the hospitality industry servicscape, while assuming various
operational plan for new Ivy restaurant expansion. It will be considered the physical environment
of service within organization. It will describe about the different type of operational issues that
arise within servicescape. Furthermore, it will apply various improvement in service and
afterwards, monitoring the activities. However, improvement will be possible to understand
overall business functionality and then applying an appropriate strategies.
MAIN BODY
Explanation of service scape
The servicescape is based on the physical environment of service within Ivy restaurant
where different transaction occurs. It has composed of different type of elements such as scent,
layout, structure, design. operators need to create a pleasant servicescape which provide best
excellent service to their consumers (Lockwood and Pyun, 2019). It is to be considered physical
environment in term of service business where different type of activities performed by Ivy
restaurant. It is enough evidence to suggest that servicescape has been strongly impact on the
customer experience.
Generally, it is the most efficient services that are characterised by another service
encounter. Thus, interaction between potential client and service staff members through entire
service process in hotel. In order to successful improve depth understanding towards the service.
In this way, management is directly interact with customer and identify their emotional
satisfaction toward restaurant setting (Pizam and Tasci, 2019). The servicescape has been
conducting the plan for acquiring essential information related business expansion. Many
customers attract towards the restaurant to order different products, event stay longer to do
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conference with other client for meeting purpose. So that it is useful for increasing customer
satisfaction level and also increase profit margin of restaurant in global marketplace. In this way,
it can be understands that servicescape is important concept Ivy restaurant, which make up with
service experience during restaurant settings (Lockwood and Pyun, 2019). Furthermore, it also
effects the atmospherics, physical design and other type of décor elements on the client.
Therefore, they can easily recognised managers where they can perform different task such as
marketing, retailing and organizational behavioural.
Determine different operational issues in the service scape.
Currently, interactive services and other provider emotional states to serve better well but it
is clearly affecting on the customer experience. Sometimes, it is directly linked with relationship
between customer and employee. In order to determine the experience of staff members at
workplace (Razati, Irawati and Dirgantari, 2019). It can be correlated with the experience which
might be creating for customers. Thus, it also satisfying the service provider but it can be
identified the various operational issues influence employee. It also related to the equity, quality
of supervision, teamwork. It is becoming difficult to success business but staying ahead of
operational challenges and issues. In order to require to prepare business activities by operators,
managers and other owners.
On the other hand, it become physically setting as resource in the Ivy restaurant and also
consider limited motivational variables. There are different types of operational issues faced by
Ivy restaurantin their servicescape (Razati, Irawati and Dirgantari, 2019).
 Physical environment of service with restaurant which are considered on the atmospheric
as physical and controllable environment. Sometimes, it directly affecting on the client
purchasing probability (Migdadi and Abdel-Rahman, 2020). In this way, it has more
chances for reducing the profit margin of Ivy restaurant in global world.
 It also highlighted the significant role of environment in marketing operation which
always influenced the perception of customer service. But sometimes, it will increase
issue in sales and marketing in regard of lack of communication among consumers.
 One of most common issue face by Ivy restaurant owner in regards of menu. In term of
servicescape, it is major issues that require for maintaining effectively (Napolitano, Del
Chiappa and Kim, 2019). It can be possible when Ivy restaurant will change menu
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