Operational Management Analysis and Recommendations for Broadsword

This report provides a comprehensive analysis of operational management issues faced by Broadsword Event House, a UK-based event management company. It explores challenges in quality control and operational efficiency within the context of the British event sector. The report discusses key operational management theories, including business process management, economies of scale, six sigma, and differentiation, alongside quality management theories such as Deming's and Juran's. It applies these theories to practical business situations faced by Broadsword, addressing issues like data management, time shortages, and supply chain management. Furthermore, the report highlights the importance of customer satisfaction and proposes recommendations for improving Broadsword's operational strategies and overall performance. The report also discusses the background and achievements of Broadsword Event House in detail, including their work with companies like PGIM and Thomson Reuters Foundation, as well as their adoption of virtual and hybrid event formats.

OPERATIONAL
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. OPERATIONAL AND QUALITY MANAGEMENT:..........................................................3
2. OVERVIEW OF ORGANIZATION:......................................................................................4
3. OPERATION AND QUALITY MANAGEMENT THEORY:..............................................5
4. APPLICATION OF THEORIES IN PRACTICAL BUSINESS SITUATION:.....................6
5. RECCOMANDATIONS: .......................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
The report of operational management will comprehensively illustrate the short term
management issues faced by the organization. For understanding the operation related issues
Broadsword is taken as an organization. Broadsword event house is an event management
company based in UK. Report will highlight the quality control issues and the operational
challenges faced by the company (Allen and et al., 2022).
Also, different theories used by the company like differential and economies of scale for
the operational and quality management will be explained in detail. The practical application of
the theories will be used in the business scenario of the Broadsword. A detailed introduction of
the tesco plc and the management insights will be discussed in detail. At last the
recommendation which can help the company further will be mentioned considering the existing
management tactics of the company.
MAIN BODY
1. OPERATIONAL AND QUALITY MANAGEMENT:
Operational management is also popularly known as the production management. In
involves the core business activity associated with the manufacturing of the goods and services
in the organization. An ideal operational management depicts the most optimal way of doing
business to achieve the top most level of the efficiency as it will save the time and cost which
will lead to the overall growth and development of the company (Barnes, 2018). It is about the
conversion of raw materials into the final goods and services to enhance the profitability and the
productivity. This phenomenon works across the departments in the company.
Quality management is an act of looking after all task and activities which must be
accomplished in order to maintain the ideal or optimum level of excellence. Management has to
oversee every aspect of the production in order to maintain the desired level of quality of the
products. It includes quality level of products and service by incorporating the quality policy,
quality control & improvement, creating, implementing, assurance and planning. Quality control
is achieved by implementing short term initiatives to fulfil the long term goals. Therefore, all
stakeholders of the organization should work together to enhance the product, services, processes
and culture of the company.
Both of these activities are really important in the process of increasing the cash flows of
the business. Companies often face business challenges in the organization but maintaining this

two aspect helps in dealing with the problems. As operational management requires full
participation of the employees in the achievement and this leads to the enhancement of the
operations including various departments (Butner and Ho, 2019). The product lies in the centre
of the organization as no matter how good the other parts are but if product is capable of
delivering the customer satisfaction, everything else does not matter at the end of the day and
these things are taken care of only by the operational management in the company.
2. OVERVIEW OF ORGANIZATION:
The British event sector is a widely fragmented beast which has a worth of around £84bn
contributing to the UK's economy. In today's world, the term event has not limited to only
weddings rather it includes exhibition events, cultural events, sporting events, music concerts,
festivals & shows events, business conferences & events etc. (Swain, 2022). Due to the policies
of government which are in support to do businesses, the country has witnessed many corporate
outdoor events so to provide an opportunity to communicate with the senior and lower
executives of the company. The event sector is a part of the hospitality industry which
evidentially witnessed a consistent growth in recent times. The country conduct many Summits
with different Nations which are being managed by the event companies to make it successful.
Apart from countries meeting many award functions are being happened in the different parts of
the UK. British government is also planning business development strategies for this sector
which was being ignored for a long time and is one of the biggest contributor in the economic
growth of the country (Fullard, 2022). The industry provides job opportunities for the skilled as
well unskilled labours in the event companies which can experience the working environment of
Clarion events, London corporate conference, live concert etc.
The report would discuss the background of Broadsword Event House which was
incorporated in 2006 and run as a Private Ltd Company offering end-to-end creative content by
delivering meticulous and impactful events. The great partnership, communication, collaboration
and innovative skills provide an edge over others in the competitive event market. The main aim
of the event company is to provide a smile on the face of the attendees by producing unique
methods of conducting an event. This is the award-winning company which motivates the
employees of an organization to work for success and growth. One of the biggest achievement of
the event company was to hold the PGIM firm face-to-face event being a US investment agency
and had a successful event at London. They are one of the innovative organizer who started to

offer virtual leadership conference during the time of Covid-19 pandemic which helps to connect
all the big leaders to engage at single place (Kharouf and et.al., 2020). They were an integral part
of the British Independent Film Awards (BIFA) since 2009 by contributing to set up the stage
for the film awards. Apart from this, they organize campaigns & conference for the Thomson
Reuters Foundation which are working in the welfare of the human rights. The another big
event they were part of was the 100 years celebration of KLM Airlines at prime cities i.e.
London and Manchester. Post-pandemic virtual and hybrid events are the new normal for the
audience, and they launched a showcase for the Saatchi gallery to explore their arts who are not
able to see it live. 24 hour live event discussing in the view of LGBTQ rights which are known
as Prejudice Festival rolling between the New York, London and Hong Kong cities.
3. OPERATION AND QUALITY MANAGEMENT THEORY:
There are various operation management theories. These theories and business
management philosophies help to manage a business in optimum way. Let's discuss few very
important theories. These theories will help address different operational and quality related
issues faced by the event industry like lake of efficiency of process, cost of production oif props
and goods for the events etc.
Business process management theory: It is the process of constantly analysing, reviewing,
optimizing, improving and automating processes. It undertakes following steps like designing a
process, modelling the process on paper for better understanding of everyone. This helps
visualize the actions and analyse the productivity and keeping an eye on the error and constantly
working towards making improvements to maximize efficiency (Dew, 2019).
Economies of scale theory: a method of cost advantage taken by th organizations when
production becomes optimum and efficient. Companies can get the economies of scale when
production is happening at increased levels and cost is lowered. Cost is reduced due to
production at large which makes the cost spread all over the goods, this includes both fixed cost
and variable cost. As rise in production level keeps the fixed cost same and this makes cost per
product really less.
Six sigma theory: it is a method implemented by the companies to decrease the error rate in the
manufacturing area of the business (Fligstein, 2021). Here process improvement is undertaken
with the help of making improvement in the process to make it efficient.

Differentiation theory: theory of differentiation says that an organization should believe in
generating unique products and services which makes them standout in the market. As industry
of event management is highly competitive therefore uniqueness can be an edge which can beat
the competition. Differentiation helps in attracting a larger share of the market by providing the
unique good and services to the consumers. As price is not the most attractive thing when it
comes to the services, it is the experience derived which is unique (Hazen and et.al., 2018).
Let's talk about the most relevant quality theories for the event industry.
Deming's theory: this theory of quality management depends upon the fourteen points of
management deming identified. It said that the quality is equal to the outcome of efforts over the
cost (Wilson and Durant, 2019). Company's focus should be on the quality and not on the price
as when event management industry focuses on the cost, it is going to rise but the quality can be
improved and this can be a game changer.
Joseph juran's theory: this theory is totally about the customer satisfaction. Juran said that
when product or service is able to meet the expectation of the customer. It leads to the customer
satisfaction which is the mission of every company (McAdam, Miller and McSorley, 2019).
Especially in service areas like event management industry, this comes in implementation as
customer is king and satisfaction is the key to a successful business.
4. APPLICATION OF THEORIES IN PRACTICAL BUSINESS SITUATION:
Broadsword is an event management company which faces several issues in the business
and the operations at multiple levels in the company. Let's identify each such problem faced by
the event management industry and broadsword company.
The very first challenge is data, as data is the currency of the industry and keeping,
maintaining, analysing data for the incorporation of the same in the operation of the business is
important. To deal with this, the theory of business process management should be undertaken
to optimize the process of data maintaining, here the tools and soft wares can be used which can
make the process of keeping, analysing and maintaining becomes efficient (van Kemenade and
Hardjono, 2018).
The challenge of time shortage, even the small or simple events have millions of
requirement which generates various moving parts. There are so many sub tasks to achieve one
single successful event this requires various stages of process such as understanding the
requirement, listing task and subtask, identifying right people to assign the task, setting deadlines

to meet the task and finally reviewing each task (Vetrova, and et.al., 2019). This is a tedious
process which needs extreme involvement. The business process management can help the
automaton of such process by simplifying the task into subtasks and arranging people together to
achieve the common goal.
Theory of differentiation can help the broadsword by developing such extreme
expertise in the management of the event that it stands out in the industry and this will generate
the uniqueness in providing the event services and this can be an edge for the company (Vasiliev
and et.al., 2019).
An event management company needs many goods and supplies to conduct an event and
broadsword makes its own supplies and goods required. Organization outsources only a few
resources from outside of the organization. Majority of the supplies are manufactured by the
company and here the theory of economies of scale helps as mass production of goods can help
in taking many contracts of event and this can increase the business and profitably of the
company. Props like lights, vase, glasses, fancy items etc. can be produced in large quantity
which can decrease the cost of production of each item and resulting in taking more contracts.
Maintaining quality of the services is very important in the event industry, as what makes
a successful company different from other event companies is the fact that the high quality
service delivery and understanding of the customer's expectation (Vetrova and et.al., 2019).
Joseph juran's theory of customer satisfaction says that key to a successful business is deriving
customer satisfaction by understanding the customers expectations. Broadsword can adapt this
theory to know the customer expectation to be able to satisfy the customer and this can increase
the brand image and business even further.
Broadsword has conducted many large events recently which has been successful and this
is giving company more business. Company understand the opportunity and threat as conducting
multiple big events simultaneously may result in the compromised quality of the business. The
Deming's theory helps in understanding the quality measures of the business as the priority of
the business is to focus on maintaining the optimum quality of the services provide. This helps in
customer retention and strong business reputation.
5. RECCOMANDATIONS:
There are various methods and ways which can help the company make the operational
and quality related aspect better in the organization. For Broadsword one of the best measures

which should be adapted is high focus on the quality, as company is growing at a fast pace and
recently it has conducted many award shows and big event. In this process of becoming a big
organization, prioritizing the supreme quality measures is really important. Analysing each step
of the process to maintain the quality and constant measures to improve th processes. Vision set
by the company should be communicated to everyone in the hierarchy of the company to make
each worker understand that company is striving for the best quality services.
Further, automation of various business steps and process, an event management
company has many tasks to perform to achieve a single successful event and this can be achieved
by making the list of sub task to simplify the big task. Trying to hire only skilled and efficient
staff who brings best of the productivity to achieve the goals. Hire less but hire good is the motto
of successful companies. Automation of the business process can be achieved if people in the
business brings out the ideas to simplify the task and automate the process.
Budgeting, often the budgets assigned for the events are exceeded by the companies and
managers. As expectations of the clients are to get the best of everything but within the cost they
are expecting this makes very difficult for the company to stay in the budget and satisfy the
customer at the same time. It is important for Broadway to implement the rule of constant
tracking of the budget to analyse the money spent on each task of the event. Constant monitoring
should be done to maximize the profitability and stay within the budget.
Time management, time is the most precious resource for a business. No matter how
good the quality of services is, if the event is not being delivered on time. Time management
should be done to evaluate the performance of each task and deadlines should be given to
workers to complete the task. Poor time management can affect the brand image of the company.
A continues measure should be taken by the event house to analyse the management of the time
in the company. This can give an insight of the effectiveness of time management in the
company. Therefore, all these measures should be taken by the broadsword event house to
improve the operation and quality of the business.
CONCLUSION
The above report of operational management has summarized the concept of operational
and quality management in the business. The company taken is Broadsword event house for
understanding the concept even better. Report also mentioned the operational and quality
management theories like six sigmas, Juran's, Deming's, economies of scale etc. to highlight the

concept. Further various challenges faced by the organization and how the theories like
economies of scale and differentiation etc. can be implemented to face the challenges is
discussed. At last various recommendations like time management, quality, budgeting etc.,
which can help company in improving the operations and quality related aspect in the business
have been brought to light.

REFERENCES
Books and journals
Allen, J. and et.al., 2022. Festival and special event management. John Wiley & Sons.
Barnes, D., 2018. Operations management: an international perspective. Bloomsbury
Publishing.
Butner, K. and Ho, G., 2019. How the human-machine interchange will transform business
operations. Strategy & Leadership. 47(2). pp.25-33.
Dew, J., 2019. Quality and Metacognition. The Journal for Quality and Participation. 42(2).
pp.16-20.
Fligstein, N., 2021. Organizations: Theoretical debates and the scope of organizational theory. In
Handbook of classical sociological theory (pp. 487-506). Springer, Cham.
Hazen, B.T. and et.al., 2018. Back in business: Operations research in support of big data
analytics for operations and supply chain management. Annals of Operations Research.
270(1). pp.201-211.
Kharouf, H. and et.al., 2020. Understanding online event experience: The importance of
communication, engagement and interaction. Journal of Business Research. 121.
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van Kemenade, E. and Hardjono, T. W., 2018. Twenty-first century total quality management:
the emergence paradigm. The TQM Journal.
Vasiliev, V. A. and et.al., 2019, September. Multi-agent programming technology as the
instrument of operational management systems implementation in pilot production. In
2019 International Conference" Quality Management, Transport and Information
Security, Information Technologies"(IT&QM&IS) (pp. 320-322). IEEE.
Vetrova, E. and et.al., 2019, October. Modeling of operational communications and decision
making process: Results of a study of automation of operational management. In
Proceedings of the XI International Scientific Conference Communicative Strategies of
the Information Society (pp. 1-6).
Vetrova, E. and et.al., 2019. Modeling of operational communications and decision making
process. In CSIS'19 COMMUNICATIVE STRATEGIES OF INFORMATION SOCIETY.
Wilson, L. A. and Durant, R. F., 2019. Evaluating TQM: The Case for a Theory-Driven
Approach. In Handbook of Public Quality Management (pp. 179-193). Routledge.
Online references
Swain, R., 2022. Overview of the hospitality and events sector in the UK [Online]. Available
through<https://www.prospects.ac.uk/jobs-and-work-experience/job-sectors/hospitality-
and-events-management/overview-of-the-hospitality-and-events-sector-in-the-uk>
Fullard, M., 2022. A message to the UK Government: what is the events industry? [Online].
Available through <https://www.conference-news.co.uk/coronavirus-updates-blogs/message-uk-
government-what-events-industry>
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