Operational Strategies for Business Expansion: A Case Study of Oak Pub

This case study examines the operational strategies employed by Oak Pub, a popular pub in West Yorkshire, to achieve business expansion. It explores the role of operational management, supply chain management, and the development of customer-driven strategies. The study analyzes the importance of operational plans and strategies in maximizing efficiency and achieving strategic objectives. It concludes that by implementing effective operational strategies, Oak Pub can increase its sales and recover from past losses.

Business operations and
strategy

Table of contents
• Background
• Scope
• Role of operational manager
• Supply chain management
• Operational plan
• Operational strategies
• Importance of operational strategies
• Product or service design
• Conclusion
• References

Background
• Oak pub is a popular pub in the Hudders field side in
West Yorkshire which is looking forward to increase its
sales.
• The organization is planning for business expansion
due to sudden decline in the sales last year.
• The aim is to reveal the strategic operational plan of
Oak pub for its effective business expansion.

Scope
• Operations management is the process of conversion of
the inputs in the usable goods and services in an
effective and efficient manner.
• The process takes place with the systematic
implementation of the operational planning, design,
management and control.
• The oak pub can implement effective management of
operations for the maximization of its sales.

Continued…
• Input: It is the identification of staff material,
technological ideas and information.
• Transformation: It involves the process:
Inventory management
Quality management
Process design
Ley out series
Maintenance
Output: Conversion in final products and services

Role of operational manager
• The operational manager at the Oak pub will look after
the production of the goods and services and ensure
quality experience to the customers.
• The operational manager of the organization will make
sure that the operations are executed in compliance
with the needs and requirements of the customers.

Supply chain management
• Supply chain management is a vast process that
involves the movement of goods and services, storage,
work in progress etc.
• The organization can link with the suppliers and ensure
a streamlined and effective process from the production
till the final delivery to the customers.

Operational plan
• Operational planning is the process of the designing of
the strategic goals and objectives.
• It act as an basis for the annual operational budget.
• The aim of the operational plan is the systematic
management of the day to day operations of the
organization.
• At oak pub, the operational plan will focus on the
business expansion of the organization by opening its
additional chains in the market.

Operational strategies
• Operational strategies are the methods and techniques
which are used by the organizations and companies for
the completion of their operational goals and
objectives.
• The strategies are designed to maximize the efficiency
of the production.

Continued…
• Customer driven strategies: Customer driven strategies
are framed in accordance with the needs and desires of
the customers.
• Competitive priorities: This strategy is developed with
the creation of market analysis that emphasis on
providing better services to the customers than that of
competitors.

Continued…
• Developing core competencies: These strategies are
formed in compliance with the strengths and
weaknesses of the organizations.
• Product and service development: it is the development
of innovation in the existing product or service for the
improvement in quality.

Importance of operational strategies
• The operational strategies are important in order to
make the best use of the resources.
• It enables the organization for the accomplishment of
its strategic objectives.
• It also help the business managers in implementing
decisions at operational levels.

Product or service design
• Oak pub will expand their existing lines by opening
additional chains to new chains in order to maximize its
production and sales.
• The organization will use customer driven strategy that
help in the expansion of the business chains at the
preferable locations by the customers.

Conclusion
• It is found that operational plans and strategies plays
important role in increasing the efficiency of the day to
day operations of the organizations.
• The Oak pub can increase its sales in the market by
opening additional chains at different locations in order
to reach to wide number of customers.
• This strategy will help the organization in recovering
from its past expenses and losses.

References
• Heizer, J., 2016. Operations Management, 11/e.
Pearson Education India.
• Hitt, M.A., Carnes, C.M. and Xu, K., 2016. A current
view of resource based theory in operations
management: A response to Bromiley and Rau. Journal
of Operations Management, 41(10), pp.107-109.
• Jacobs, F.R., Chase, R.B. and Lummus, R.R.,
2014. Operations and supply chain management (pp.
533-535). New York, NY: McGraw-Hill/Irwin.