Operations Management and Strategy - McDonald’s

RUNNING HEAD: OPERATIONS 0
OPERATIONS MANAGEMENT

OPERATIONS 1
Executive Summary
Operations management increases the ability of organisations to gain competitive
advantage and leads in increasing profitability. The objective of the paper is to understand the
operational process and strategies which McDonald’s’s adopts for improving the operations and
raising the efficiency in the supply chain. Through the investigation, it is revealed that
McDonald’s’s adopts “speedee service system”, “field service” for increasing speed, flexibility
and reducing the expenditure of the company. Further, company also adopts “lean thinking”,
“TQM” strategy to manage the quality of supply chain and process. These strategies have
positive implications on McDonald’s’s because it increases the status and loyalty of the
consumers as well as also enlarges the capability of the organisation to maintain transparency
and honesty in operations management.

OPERATIONS 2
Table of Contents
Scope of Report...............................................................................................................................3
Operations contribute to McDonald’s’s performance.....................................................................3
Operations Strategy.........................................................................................................................5
Statement Evaluation.......................................................................................................................8
Conclusion.......................................................................................................................................9
Recommendations..........................................................................................................................10
References......................................................................................................................................12

OPERATIONS 3
Scope of Report
Operations management is the administration of business practices to create the highest
level of efficiency possible within an organisation. It focuses on changing the materials and
techniques with efficient goods so that profits of organisations could be increased according to
the expectation of the company (Mahadevan, 2015). In this report, “McDonald’s’s case study” is
selected; it adopts different strategies, procedures and method to expand in international market
and improve the performance of the organisation.
This case study describes that honesty and quality are key main approaches which are
used by the company it is because organisation believe that it offers better and bigger product
and services according to the expectation of the consumers (Slack & Brandon-Jones, 2019).
Further, this report will discuss the procedure, strategies which McDonald’s’s adopt to increase
performance. The discussion will also make on the statement of honesty and vulnerabilities as
well as recommendations are also provided to solve the problems of the organisation.
Operations contribute to McDonald’s’s performance
McDonald’s’s adopt the “speedee service system” it is because through this organisation
maintain the food with consistency and support the organisation to manage the high quality of
the food. This process is adopted by the organisation to manage the unique technique as well as
method for preparing the food according to the needs and requirement of the consumers.
Therefore, through this procedure organisation described the methods of preparing the food with
addition to the equipments which is to be used for the product; this also leads in managing the
strict product specifications. The strategy raise the speed of the company that is only 10 minutes
time period is required between being cooked and serving to the consumers. Therefore it is
estimated that company use just in time (JIT) strategy.
The strategy leads in increasing the performance of the organisation and also increases
the capability to gain competitive advantage it is because of focusing on the standardized of the
product so that food and quality is managed according to the expectation. The procedure of the
operations in described in minute detail in which overall instructions regarding the cooking the