OPERATIONS 3
Scope of Report
Operations management is the administration of business practices to create the highest
level of efficiency possible within an organisation. It focuses on changing the materials and
techniques with efficient goods so that profits of organisations could be increased according to
the expectation of the company (Mahadevan, 2015). In this report, “McDonald’s’s case study” is
selected; it adopts different strategies, procedures and method to expand in international market
and improve the performance of the organisation.
This case study describes that honesty and quality are key main approaches which are
used by the company it is because organisation believe that it offers better and bigger product
and services according to the expectation of the consumers (Slack & Brandon-Jones, 2019).
Further, this report will discuss the procedure, strategies which McDonald’s’s adopt to increase
performance. The discussion will also make on the statement of honesty and vulnerabilities as
well as recommendations are also provided to solve the problems of the organisation.
Operations contribute to McDonald’s’s performance
McDonald’s’s adopt the “speedee service system” it is because through this organisation
maintain the food with consistency and support the organisation to manage the high quality of
the food. This process is adopted by the organisation to manage the unique technique as well as
method for preparing the food according to the needs and requirement of the consumers.
Therefore, through this procedure organisation described the methods of preparing the food with
addition to the equipments which is to be used for the product; this also leads in managing the
strict product specifications. The strategy raise the speed of the company that is only 10 minutes
time period is required between being cooked and serving to the consumers. Therefore it is
estimated that company use just in time (JIT) strategy.
The strategy leads in increasing the performance of the organisation and also increases
the capability to gain competitive advantage it is because of focusing on the standardized of the
product so that food and quality is managed according to the expectation. The procedure of the
operations in described in minute detail in which overall instructions regarding the cooking the

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Operations Management and Strategy - McDonald’s

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