Quality Management Strategies for Fonterra Limited Company

Operations 1
Operations Management

Operations 2
Executive Summary
This report is related to the operations management of the Fonterra Limited Company, which
based on dairy products. Fonterra Limited is a company that makes dairy products in the
Australian environment. The company exports process is more than 30 % of the overall area of
dairy products. The report includes the proper description of the company and its products. The
literature review of quality management is discussed in this report. The process of quality
management is included in this report, which relates to organizational products. The several
strategies of quality management include in the report. House of quality is a formula to manage
the quality of the products in the organization, which describes in this report. The several layout
strategies include in this report, which relates to the process of the company.

Operations 3
Contents
Introduction......................................................................................................................................4
Part A...............................................................................................................................................5
Literature Review........................................................................................................................5
QM Strategies of company..........................................................................................................7
House of Quality..........................................................................................................................9
Part B.............................................................................................................................................10
Literature Review......................................................................................................................10
Process and layout strategies of the company...........................................................................12
Theoretical Layout.....................................................................................................................13
Suggested Improvements...............................................................................................................14
Suggestions for the improvement of product.............................................................................14
Discussion and Conclusions..........................................................................................................15
References......................................................................................................................................16

Operations 4
Introduction
This report includes several quality management strategies need to adopt by a particular
company. The company selected for this process is Fonterra Limited working in dairy products.
This company is a multi-national co-operative company owned by 10,500 farmers. The company
itself makes the overall 30% of the world dairy products. The revenue of the company is
increasing continuously and reached $17.2 billion. This company is the largest in New Zealand.
This company is established in the year 2001 by the mergers of the two dairy companies that are
New Zealand Dairy Group and Kiwi Cooperate Diaries. The company is increased its profit day
by day by maintaining the product quality at a particular level. The quality management of the
company increases its revenue and maintains its position in the country. This report includes
several strategies related to quality management. The product selected for discussion is butter
that is largely manufactured by the Fonterra Limited. This product is selected due to the
discussion of quality management, as the quality is mainly matters in the butter made by the
company. The report discusses the various strategies related to quality management in the
organization. The house of quality is one of the processes that manage the overall quality process
of the company (Gerasimiv and Gerasimov, 2015). The QM strategies maintain the overall
process of the organization that is briefly described in this report. The several processes and
layout strategies related to the product and company discussed in this report. The strategies
consider the several designs of the products. These layout strategies help to understand the
proper layout of the products. The various suggestions for improvement in the strategies
discussed in the report. The several discussion related to the particular topic includes in this
report. The product strategy improvement is also described in the report, which helps to
determine several processes of the company. The quality matters a lot in any product or company
that is all responsible for the better profitability in the market.