OIM Assignment: Azzaz ReportSemester 1, 2016-2017This is an individual assignment worth 50% of the module mark. Word length: equivalent of 3000 words in total (do not exceed word limit foreach, a penalty will apply for assignments that exceed it by more than 10%). Do not include References in the word count.This assignment is in four parts. SectionContentWord Count MarksPart AAnalysis – Business Process Models and strategy analysis1000 (equivalent to)30Part BOpen Source Software Comparison Table500 (equivalent to)20Part CReport125040Part DReflection on your contribution to the online discussion and wiki25010Total3000100You should include all parts in a single documentRelates to Learning Outcomes:Critically analyse the theory, concepts and models of operations and information management and demonstrate an understanding of the strategic importance of information management in global organisations.Evaluate critically the fundamental principles of information systems and the significance of a socio-technical approach to their use in organisations. Select and apply appropriate problem-solving and improvement approaches for information systems in organisations.Assessment Housekeeping: You are required to follow the University’s regulations regarding plagiarism and citingsources and references used. Assignments may not be submitted late. Marking penaltiesfor late submission will follow the University regulations for PMC and late submission. 1Operations and Information Management
Submission of Assessment: Please submit an electronic copy of your assessment via OnlineCampus. The electronic copy may be in either Word or PDF.Assignment Brief : Azzaz Case StudyAzzaz is a mobile phone and accessories retailer based in England, owned by Lewis.The business started with a single shop, which Lewis has grown into a chain of eleven. The first four shops were opened from scratch but in January 2014 Lewis bought ‘PhoneBits,’ a group of three outlets, which he intends to operate under the Azzaz brand. The recent acquisition is a significant expansion in the operation of the business, not least because two of the new outlets are in Norway. Lewis is hoping that this will help him to gain a foothold in the European market. As a result of the expansion Lewis has identified a need to open a new warehouse in the East of England, and he has decided that this would be an excellent opportunity to launch aneCommerce arm to the business, capitalising on the success of the Azzaz brand, but with a relatively small additional overhead. Azzaz and PhoneBits have different IT systems, and in addition to integrating the twoparts of the business there is the need to add ‘b2c’ eCommerce functionality. Lewis would like this to be fully integrated with the retail stores, allowing customers to collect and return stock via the stores, as well as via courier. The case study requires you to work with incomplete information, an important skill. You are free to make assumptions about aspects of Lewis’s situation or operation where these are relevant to your work – please ensure that any assumptions made are clearly stated in your report.Part A:Analysis – Business Process Models and strategy analysisIn this section you should develop 1.A series of at least two Business Process Models, which capture the existingand your proposed business processes for Azzaz. The models should followthe BPMN notation shown in the lecture slides. It is recommended that youuse Microsoft Visio to create the models although you may if you prefer useWord, PowerPoint or appropriate alternatives.2.Strategic analysis for Azzaz. You should use at least one recognised analysistechnique such as SWOT, PESTLE etc Part B:Open Source Software Comparison TableIn this section you should conduct research into a suitable software solution forAzzaz. You should decide on the set of characteristics which you will use to evaluatethe software and your research should consider 4-5 alternatives in detail. Thissection should be presented as a table.Part C:ReportIn this section you should write a report which provides an overview of the currentsituation for Azzaz together with a roadmap outlining how the proposed changes tothe business can be achieved to the benefit of the business. This should draw onyour analysis in Part A, include your recommendation for software in Part B, and2Operations and Information Management
provide recommendations for ensuring that the strategy is effectively implemented,including consideration of the challenges ahead.This section should follow standard report structure:Title Page – Contents – Introduction - Main Section – Conclusions andRecommendations - References.Part D:Reflection on your contribution to the online discussion and wikiIn this section you should submit a 250 word reflective summary, accompanied byyour own self-assessment of your contribution to the online elements throughout themodule, using the table labelled Reflection Self Assessment Proforma in Appendix A(copy and paste it into your assignment document). The reflective report shouldinclude your detailed reflection, supported with evidence (pasted URLs) from theonline discussion and wiki, detailed below:3Operations and Information Management
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