Operations and Supply Chain Management at Volkswagen: Roles, Responsibilities, and Strategies

This report analyzes the operations and supply chain management at Volkswagen, focusing on strategic decisions, key roles and responsibilities, and the nature of the supply chain structure. It also explores the relationships with supply chain partners and the impact of customer service strategies on operations and supply chain management.

OPERATIONS AND SUPPLY
CHAIN MANAGEMENT
1

Table of Contents
INTRODUCTION...........................................................................................................................3
Volkswagen organization.......................................................................................................3
PART 1............................................................................................................................................3
Strategic decision....................................................................................................................3
PART 2............................................................................................................................................6
Key operations management roles and responsibilities..........................................................6
Key supply chain management roles and responsibilities......................................................7
l The nature of supply chain structure.............................................................................7
Relationships with supply chain partners..............................................................................8
PART 3............................................................................................................................................9
Development of business procedure model and evaluation of current process performance 9
PART 4..........................................................................................................................................12
Organization’s management of information and IT facilitates operations decision making and
utilization of tools in context of operations & supply chain management performance
enhancement.........................................................................................................................12
PART 5..........................................................................................................................................14
Volkswagen group uses balanced performance indicators to measure supply chain
performance and operations.................................................................................................14
PART 6..........................................................................................................................................17
Development of action plan based on above analysis to make suggestions to improve practice
and performance within Volkswagen...................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................20
2

INTRODUCTION
Operations and supply chain management can be understood as one of the most
important business framework analysing both manufacturing and service industries which in
details involves functions of sourcing raw materials' management, operations planning and
logistics. It enables company business managers to forecast future demands and deliver orders
fulfilment to customers within wide reach for gaining functional profits and larger competitive
goodwill. Volkswagen is German company globally known for iconic Beetle and innovative car
models with large quality standards and having presence in major parts of world with its varied
operational and supply chain management. Report brings forward analysis of how company
works on its operational functions, methods of supply chain management and to yield larger
profits within future, with high focus onto competitive goals (Ben-Daya, Hassini and Bahroun,
2019).The report brings forward various scenarios of operation and supply chain management
which are fundamentally important for an organization excellence under which there are various
aspects analysed further in various scenarios analysed, to gain experience and working
functional performance arernas.
Volkswagen organization
The Volkswagen group is German company multinational known for automotive
manufacturing company where it designs, engines and offers various services related to
financing and leasing where customers can vitally chose as per their choices. The brand from
year 2016, is worlds the largest auto maker by sales, overtaking Toyota and keeping title in
2017,2018 and 2019., selling over 10.9 million vehicles.
PART 1
Strategic decision
The Global automotive Logistics reports enables us to understand that Volkswagen is
one of the most effective and world renowned brand working with corporate vision to improve
efficiency, higher synergy of innovation and flexibility to spread among large new segments of
customers. Electronic car vehicles companies are competitively growing in pace with higher
technology standards and investments coming on innovation business goals, where Volkswagen
aim is to form stronger image among consumers demand parameters and cost optimization
3

factors. The brand focuses on group wide value added strategy based on effective planned
resource investments, efficient new technology parameters and smarter working operation
fundamentals which will generate larger consumers' goodwill into new segments and larger
profitability goals. The operation supply chain management in Volkswagen includes inventory
planning, procurement management and demand forecasting, product design goals which
enhances supply chain management procedures for encompassing wider functional scenarios.
Impact of organization strategy on company operations and supply chain management strategy
The impact of organization strategies on company operations and supply chain
management strategies within Volkswagen can be understood as highly important where it can
be understood that there are various metrics to be analysed (Cousins, Lawson and Fugate, 2019).
 Adopting demand driven planning fundamentals and business operating models based on
real time analysis is one of the most competent and effective parameter within business
strategies, enabling company to form competitive goals. The automotive industry is
undergoing fast transformation under manufacturing with new investments, efficient and
new flexible logistics where Volkswagen widely focuses for gaining stronger position in
global industry parameters. The company strategies to invest strategically for effective
supply chain management goals have enabled to gain wider market segments into
international arenas.
 Building adaptive and dynamic supply chain management structure with rapid planning
and integrated production goals have enabled to form higher position goals for
Volkswagen within automotive industry and also to enhance profit scenarios. Optimizing
product design, management for supply chain manufacturing and sustainability factors
hold wide importance which has enabled brand to accelerate innovation within
competitive industry paradigms. It can be also analysed that Volkswagen with smart
effective logistic resourcing and lean management has formed strong quality
management, with larger maintenance parameters, keenly bringing on market scenarios
goals to yield factorization (Iyer, 2019).
 Aligning supply chain management structure with business goals by integrating sales,
operation planning with corporate business planning efficiency is also one of the most
important aspect of strategical planning at Volkswagen. This has enabled brand to vision
4

larger scope scenarios, with execution of performance management and innovative
management goals which generates stronger
performance scenarios. Sustainability into supply chain operations in form of social and
environmental competitiveness are also important factors which significantly develops
profitability goals in business fundamentally. Volkswagen highly focuses onto attaining
supply chain management with unique functional approaches and faster working
innovation within wider scenarios, keenly organizing new work operational parameters.
Customers service strategy and effect on company operations and supply chain management
strategy
Customer service strategy can be understood as plan to handle dynamic parameters for
creating consistent business services where new enhanced best operational marketing goals are
focused on. Customer service strategy holds significant scope within supply chain management
operations at Volkswagen to obtain new scenarios further within global competitive automotive
industry. The brand being the largest car manufacture company in Europe with 9.1% of worlds
passenger car market is responding to customer relationship strategies as highly important, where
intensified competitive market goals are analysed. CRM initiatives include data and processes
for sales, complaints management and after sales services which enables to deliver growth
among management an also to yield the best communication platforms. Personalizing customer care : Volkswagen being highly customer oriented brand within
auto mobiles industry aims to bring on wider market scenarios, where preferences are
kept under detailed analysis for operational management (Jabbour, Mariano and
Renwick, 2019). This has not only opened up new space for marketing scenarios and
wider business framework, but also enhanced company goodwill parameters for reaching
larger profits, developed goodwill and also scope up new competencies within industry.
People can vitally look for best optimum brand services for company auto mobiles where
people can avail services and larger work goals, to yield focus among new marketing
competitive paradigms and explore new scope segments. Multichannel communications : The Volkswagen brand uses multichannel
communication platforms to reach out to large audiences and potential customers with
wide advanced services, informations pertaining to wider arenas which enable to take
5

precise analysis. The brand also further focuses to gain innovation, exploitative synergy
parameters among customers services for availing larger work goodwill within market
and to leverage stringent goodwill among various scenarios. People globally can use
Volkswagen services, sources and various services potentially through which new scope
segments can be built among major pathways.
 Using data to work with higher competency: Customer services feedbacks and
recommendations within online platforms and stores are analysed by management for
yearning on wider profitability within competent future scenarios, which will generate
larger profits. This enables to use the latest data standards and rational functional
information which will wider yield onto major scenarios and build competencies,
keenly bringing on market factors close to industry demands for exploration synergy
further. This has positively impacted brand for gaining stronger place within auto mobile
industry domains, and to allocate resources wisely (Khan. and Yu, 2019).
PART 2
Key operations management roles and responsibilities
The operations' management roles and responsibilities are widely important within
Volkswagen company for generating an effective supply chain structure where all resources are
strategically planned for investments further, where operations managers are responsible for
managing activities which are part of production in goods and services. Operation managers are
responsible to bring on function with new working scenarios with best working goals work
scenarios onto which new determinants are enabled to gain leverage for higher goodwill
standards within company. The Volkswagen operations management roles and responsibilities
are directly interrelated with managing operations process, embracing new competitive
designs and planning new performance improvement metrics further. The brand has been
witnessing new progression parameters, keen working goals scenarios and also leveraging new
functional innovation through which operations stargates are technically worked on. The roles
and responsibilities of operational management at Volkswagen is also competitively focused on
maintaining quality standards, keenly bring on market paradigms close to new profit goals and to
generate wider new work scenarios with high innovation goals. Operation management not only
strengthens work structure with effective planning infrastructure, larger vision goals and
6

business competencies which widely yields focus onto how to attain new business demands for
leveraging new scope segments among consumers reach.
Key supply chain management roles and responsibilities.
The supply chain management roles and responsibilities can be understood as highly
important where it enables to maintain accurate balance between demand and supply chain is
monitored to keep evolving in activities with procurement of materials and converting them to
finished goods. The supply chain managers holds strong responsibility to bring on larger working
innovation within various dynamic scenarios, uplift working standards and innovation among
major criterais. Volkswagen with aim to develop as fastly growing brand ensures all procedures
done within operational management are done effectively, deliveries to customers are done
within fixed time periods and also to maximize cost-effectiveness factors (Meredith and Shafe,
2019). Supply chain management also procures relationships with vendors and business
distributors as highly important for gaining stronger innovation among all paradigms. Sources of
raw materials and manufacturing services are also an important part within delivery and logistics
scenarios where Volkswagen focus for gaining goodwill synergy factors which generates larger
profits and also to yield focus among major scenarios within operation standards. Delivery and
logistics are also one of the most important aspect among company roles and responsibilities for
gaining stronger position within automotive industry globally, which is developing on wide fast
pace within functional scenarios. Supply chain management correlation with operational
management fundamentals can be understood as highly important when analysing scope,
functions and importance of roles and responsibilities at Volkswagen. Marketing and sales,
planning and forecasting, sequencing and execution, logistics inventory management,
warehousing resources and distribution goals where finance and overall SCM management are
the most important paradigms to work on under supply chain management.
The nature of supply chain structure
The supply chain refers to all inputs required to produce product and fulfil the market
demand structure which is understood as not only the main integral parameter for assembling
larger goals, which further enhances working profitability and operational advancement.
Material logistics management is actively used as the supply chain structure for active
indulgance of new working parameters where innovation to keep all working aspects highly
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focused on for gaining accurate paradigms and new leverage goals of higher profits. The
supply chain structure of Volkswagen is highly dynamic which governs wide focus onto new
pertaining demands, to keenly bring on focus for generating larger goals and to develop fast
competitive parameters for further competencies. The supply chain structure at Volkswagen is
not only advanced with usage of new resources, but high focus is given to increased
collaboration and visibility parameters to eliminate waste and enlarge vision for gaining new
functional profits. Supply chain structure widely enables to upheaval innovation, keenly focus
onto bringing new pathways for gaining new space within world to develop larger vision.
Supply chain structure holds wide significance within Volkswagen for enlarging vision and
perspective goals, to yearn focus onto working with high industry professionalism, where
dynamic competitive factors are vastly evolving on new scenarios. This can be analysed onto
how various new determinants of effective management is worked on, and also to leverage focus
onto how working exploration are done within company performance parameters (Saberi,
Kouhizadeh and Shen, 2019).
Relationships with supply chain partners
The relationships with supply chain partners are highly important for company goals to
focus on higher competitive parameters, develop communication platforms and to yield
stronger synergy on major pathways where strategically resources are used further in businesses.
Relationships with supply chain partners not only bring marketers close to company
information , which further aids to bring data close and also to generate innovative market
synergy.
 Business to Business: Volkswagen focuses to keep business to businesses relationships
highly professional as they are most important supply chain partners to work with,
where brand highly maintains informations used with innovative technology and also to
yield focus with the best resources' utilization. Iyer, A.V., 2019.Business to customer: Volkswagen business avenues are connected
with customers preferences, analytical parameters to keep vital information available
among people and also to potentially serve them with maximum efficiency standards.
This holds maximum focus by management where customers can avail online platform
services, as multichannel pathways are worked on.
8

 Consumers to business: This parameter of communication can be understood as also
another most important aspect where synergy is focused onto generating new business
scenarios, where exploration factors are widely used as brand has global presence.
Customers ca vitally avail to various services and auto mobile products where there are
various marketing scenarios practised further. This also competitively focuses further to
gain new working competitive aspects where Volkswagen highly focuses to attain new
pathways.
 Customers to customers: The supply chain factors also further focuses onto availing
customers to customers networking pathways where they can also analyse new work
scenarios, read people feedbacks on company websites for gaining accurate purchase.
brand has been also focusing onto working on new reflective synergy where supply chain
structure of Volkswagen holds high transparency (Waters, 2019).
PART 3
Development of business procedure model and evaluation of current process performance
A business process models is a representation of organizational ventures procedures
through which a company can achieve success and gain all competitive edge in excellent manner
(Glanon, Azaiez and Mraidha, 2018). It deals specifically with low level procedure maps, with
the main reason being capable for further improvement. Here, business process concept in
context of Volkswagen will be developed to describe and design their activities needed to
operate supply chain operations.
Figure 1Business Procedure Model
(Source: Volkswagen Group business procedure model, 2019)
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It can be said that analysis of business procedure usually include mapping of sub process
and procedures down to activity level. It is a concept of one or more venture activities and
defines ways in which each operation is carried out to accomplish intended aim and objectives of
Volkswagen. Organization can effectively communicate with local dealers and suppliers who are
able to sell vehicles. With the help of effective communication company through local suppliers
or dealers can sell their products directly to consumers in effective manner which is quite
beneficial for them in term of increasing customer’s base and profitability. This activity can help
them to operate supply chain procedure in effective manner and aid to obtain desire outcomes.
Volkswagen Group is one of the most popular and leading international groups in
automotive sector (Jung, Chilton and Valero, 2017). Its business activities comprise financial and
automotive services division. With the help of effective business procedure model, company can
effectively and successfully manage their supply chain and operations practices. Above
illustration clearly define activities required to manage and operate supply chain, which is quite
useful and beneficial for company in term of managing their supply chain operations and
increasing their speed.
Managing supply chain and operations process performance-
Supply chain is one of the most important and helpful operations of Volkswagen group. It
includes a range of phases included to sell products to consumers. In order to manage supply
chain and operations procedure performance, organization can use block chain technology that
help to assure more security and transparency in supply chain process (Pradabwong and et.al.,
2017). Firm can be collaborating with Mine spider to trade supply chain for lead from stage of
origin to own factory. The performance of supply chain process is going good in company
because workers who are accountable for this operation effectively communicate and collaborate
with other functional and operational units to make everything excellent and accomplish on time.
BASD coatings is system supplier at firm, it is new system supplier for automobile manufacturer
like Volkswagen group. It caters company with all surface coating materials required in
production lines and is together with organization accountable for efficient and smooth operation
of plain application procedure.
It can be said that supply chain performance refers to degree supply chain activities of
company in meeting end buyer needs, including product accessibility, on time delivery and all
essential inventory and ability in supply chain to deliver that work in responsive manner (Bag
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and et.al., 2020). To consider how well this operation is executing their procedure and when
there is any improvement required, there is significant to assess performance effectiveness of
completed work considering speed, quality of work, cost, dependability and flexibility.
Organization to know how supply chain process act, can conduct a research or analysis which
makes them enable to measure its performance and issues if any to improve for achieving further
growth and advantages.
It analysed that workers in each assembly part know exactly what part and equipment
they have to install in each vehicle unit. Effectively, all mandatory and basic information
installation standards have been arranged by production department of Volkswagen Group. In
firm supply chain, supply of appropriate spare parts are required that is important. Their
procurement services are also very effective and meet consumer’s satisfaction aspects. But there
is one issue firm would face in supply chain process and that is flow of vehicles that affect
performance and productivity of firm.
Means of process improvement –
This term includes practices of company to identify, analyse and improve existing
venture procedures such as supply chain activities to optimize performance, meet the best
practice standards or easily improve quality and buyers experience after sales. Improvement
process provides several benefits to organization in term of building their brand image,
increasing profitability and consumers base than competitors.
Uses information for benchmarking and improving performance-
Benchmarking is one of the best practices a company can use to compare their business
performance and procedure metrics with the bests activities from other players, operating
business operations in same sector (Nakano and Lau, 2019). It considers as procedure of
measuring operational effectiveness of a firm progress, products and success against those of
another ventures considered to be the best automotive industry organizations such as Audi,
Bugatti, Porsche, Bentley and Lamborghini. Above information about supply chain operation is
quite useful in this section because it helps to make comparison between two companies
operating in same sector, which allow management of Volkswagen to make further changes
within their supply chain procedures in effective and systematic manner.
With the help of benchmarking procedure chosen company can make modifications and
improvements within existing operations. It can be said that organization face issue in supply
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chain, that is flow of its products. Vehicles for sale in market where company operates are first
shipped to one of the Europe five ports that act like distribution centres. These ports have also
facilities named processing centres, that all items go through for different quality control and
handling checks. They are then shipped on dealers at main markets by combination of truck and
rails transportation (Spiekermann, Wenzel and Otto, 2018). The overall process consumes a lot
of time and effort as well. Volkswagen due to this issue can use benchmarking, which makes
them able to identify and analyse the supply chain process of its best automotive makers in
industry. They can use internal and external benchmarking forms that help to improve supply
chain process performance and make it better as compare to its competitors.
It can be said that Volkswagen is the competitor for their competitors with their
aggressive progress tactic, and focusing on improving their supply chain activity as flow of
vehicles from plants to dealers in term of consumer’s service and cost. Their innovative idea is
establishment of more distribution centres closer to metro markets and other places so that
company can get several benefits. As they can gets benefits to meet customers first choice
vehicles increases with a combined distribution and dealer centre inventory.
PART 4
Organization’s management of information and IT facilitates operations decision making and
utilization of tools in context of operations & supply chain management performance
enhancement
Management of information contribution in decision making and information
infrastructure-
Information management is management and collection of info from one source to
another and distribution of that data to one or more departments (Jabbar and Bjørn, 2017). It is
considered as collection, storage and destruction of key documents and information that can help
management to take appropriate decision in context of products, procedures and operations.
Management of information is known as organizational programme that help by managing
performance of workers, technologies and procedure that provide control over Volkswagen
structure and management activities. It can be considered as system that help manager by
providing information on timely and accurate manner regarding supply chain and operations
effectiveness, which administration could use to take better judgements. Such data is essential to
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facilitate decision making procedure and allow company to plan, control and carried out
operational functions effectively.
Information infrastructure of company is procedure of communication and computing
facilities and services required to manage, facilitate and make manufacturing process able to
fulfil need of their consumers (Zou and et.al., 2017). It enables effective production; key
components include information management, and database systems, data communication
networks as well as associates services. It provides important data to manager to permit them to
make decision based on information rather than guesses and assumption. Some data and analysis
can play vital role in making excellent judgement about where and when to use workers and
other resources to achieve vision and objectives of Volkswagen Group. Management of
information collect data relevant to supply chain and other operations and then pass on to
production department which they can use to manufacture vehicles effectively.
Physical assets direct stock management systems, procedures to manufacture and deliver
products and information technology limits operational courses of activities, then it commands
judgement process within supply chain effectively. It analysed that to make their information
management process effective, organization uses cloud first approach that help to take decision.
Effectiveness of information system for supply chain and operations planning and decision
making-
Volkswagen can streamline their supply chain through successful deployment and
implementation of IT to succeed in recent global market (AL-yasar, Hussein and Barrak, 2019).
Advances in communications and information technologies have made accessible of IT easier
and they also improve decision making procedures and performance of supply chain. It can be
said that information system plays important role in supply chain management, as it provide
foundation on which this operation processes execute transactions and management make
decision. Without data and accurate information, manager in company would not be able to
know what buyers want, how much inventory is in stock and when more parts should be needed
to manufacture the best cars for consumers. Sharing of accurate data and info encourages
establishment of better relation among trading partners. It also enhances inventory and supply
chain management process, increases profitability and overall administration of value chain
activity in effective manner.
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Management and IT systems can aid in solving unstructured and structured issues in
business environment that may affect overall productivity and profitability negatively which turn
into decreasing profit margin and sales than other companies. Supply chain planning is forwards
looking procedure of coordinating resources to optimize delivery of items, and data from
suppliers to consumers, balancing demand and supply. With the help of information systems,
management can analyse and share information about each stage of supply chain in order to
work better. Information system effectiveness play the most important role in supply chain
planning and operations management in term of effective communication, support in decision
making and data analysing by sharing personal information. Organization can use these data to
improve its business operations and make strategic judgment and gain competitive advantages.
It can be considered as physical technology that works and acts with key information. It
can also include peripheral tools that work with advanced computers such as external disk
drivers and computers. With rise of IOT, in which anything from supply chain providers to
manufacturing can be able to receive and share data, sensors that interact with systems are
permeating human atmosphere.
Appropriate tools to enhance supply chain and operations management-
Analytics and reports is one of the best tools company can use to enhance operations
and supply chain management activities in effective manner. It can help to analyse consumer
demand and supplier performance and performs analyses of data from overall supply chain. It
can be said that analysis tools permit management to full visibility not just into physical location
of inventory but also into performance and healthy of firm in systematic manner (Zhan and Tan,
2020). It helps company supply chain management by providing insight into business as entire or
into individual activity. Demand forecasts can give visibility into popularity of some products,
whereas warehouse analysis may tell manager the most effective ways to move and store that
item. It can permit management to analyse order processing which can uncover ways of delay
and defaults.
Information technology and management of information also utilizes other tools along
with above one to enhance supply chain management and operations performance. They can use
transportation management system that can help to improve and manage supply chain
management activities. It has become foundation of modern supply chain, this tool allows real
rime visibility into operations and improves shipping effectiveness and cut back costs.
14

Transportation is important logistics function of supply chain which runs from suppliers through
buyers or showrooms. By following and implementing four key process of this tools organization
can manage their supply chain and operations management appropriately.
PART 5
Volkswagen group uses balanced performance indicators to measure supply chain performance
and operations
Means of supply chain and operations performance measurement-
Operational performance measurements are key metrics which are utilized to measure
performance of operations of Volkswagen Group. All the organization in automotive industry
has different metrics which they can use to measure their business performance, but few of
metrics are basic across whole business environment.
While supply chain performance measure can be defines as a method to judge
performance and productivity of supply chain system of company. It can be widely be classified
into two different categories qualitative and quantitative measures, both are valuable and useful
elements.
In context of above terms, Volkswagen group can use balance performance indicators at
extreme level which makes them capable to measure supply chain and operations performance in
effective manner and allow them to determine key aspects of their work over duration.
Revenue growth, income sources, profitability over time and working capital are included
in list of key performance indicators that aid to measure progress and productivity as well as
performance of Supply chain and operations of chosen company.
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Figure 2Revenue Growth Chart
(Source: Volkswagen AG Revenue 2006-2020, 2020)
As compare to last few years’ annual revenue of organization were increases 1.58% in
2019 from 2018, which is less than 2018. It indicates that firm is not operating their management
activities and operations performance effectively.
Key aspect of performance over time-
Volkswagen group wants to become a global leader and gain the attention of buyers who
love cars. Revenue growth as balance performance indicators can also help to determine key
aspects of performance of supply chain and operations management over time. As an indicator of
how well organization is able to grow their sales revenue over time period. While revenue
growth rate is an actual number, it simply compares current sales figures with a current period.
16

Figure 3: Business Performance in 2019
(Source: Volkswagen Group with positive business performance, 2020)
It analyzes that after making changes and improvement in operations and supply chain
management activities, organization increases their revenue. Volkswagen group work effective
and increase their revenue. Sales revenue of company maximize to EUR 252.6 billion, operating
profit before particular items grows to 19.3 billion. Supervisory board and board of
administration propose an increase of dividend to 6.50 per ordinary share and EUR 4.86%
preferred share. It can be said that Volkswagen group has completed fiscal era 2019 successfully,
their sales revenue maximized by 16.8 billion to 252.6 billion and operating profit before special
products rose to 19.3. At 7.3%, operating return on sales before each item slightly exceeded
forecasted range for this year.
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PART 6
Development of action plan based on above analysis to make suggestions to improve practice
and performance within Volkswagen
Here, action plan could be design and develop in context of Volkswagen Group in order
to improve their performance and practices in effective manner. It describes appropriate ways
that can utilise to meet set objectives of company. It also consists of a number of actions phase to
be brought about in business.
NO Action Person accountable Key resources
required
Deadline for
achievement
1 Manage flow of
vehicles is one of the
major issue;
Volkswagen could
face that affect
performance and
practices in negative
manner. By managing
flow of production
and supply chain
activities they can
work even better and
delivery quality items
on timely manner.
In order to make this
action successful and
obtain desire
outcomes through this
action. Organization
gives its
accountability to
supply chain manager
who can work even
better and perform
effectively.
By 31st
December 2020
2 Improve relationship
with suppliers and
local dealer, which
makes Volkswagen
able to perform in
market better than its
competitors and gain
competitive
Supply chain manager
is responsible to make
this action successful
and implement at
workplace. They can
communicate with
suppliers and
coordinate with them.
It requires effective
plans,
communication tools
and systems.
By 30 Jan 2021
18

advantages accessible
in industry where
they operates
operations.
3 In order to gain
attention of buyers
towards purchasing
products at global
level, organization
must use the latest
digital marketing
tools.
Marketing team and
its manager is
responsible to
conducts research
about digital market
platforms and systems
to use it for brand
awareness.
Skilled applicants,
Research and
development activity
and effective
measurement.
By 31 December
2020
CONCLUSION
From above analysis, it has been concluded that Volkswagen by using appropriate tools
and techniques effectively manage their supply chain activities and enhance operations
effectiveness. By playing effective role in organization, operations management contributes to
improve organizational performance and drive business towards making better success.
Furthermore, it has been summarized that by making effective relationship with suppliers and
supply chain partners, company provide excellent products and services to its consumers on
timely manner, which is actually great for its business growth and profitability. It has been
identified that by considering potential suggestions organization effectively providing better
consumer services to its target consumers.
Moreover, it has been determined that by using key performance indicators such as
revenue growth, Volkswagen Group is effectively indentifying their performance over time
which making them able to improve performance for furthers growth. It has been identified that
by developing action plan, organization successfully overcomes their issue and enhance
performance level more than other organizations operating in same industry where Volkswagen
operates.
19

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