Operations and Supply Chain Management at Volkswagen: Roles, Responsibilities, and Strategies

OPERATIONS AND SUPPLY
CHAIN MANAGEMENT
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Table of Contents
INTRODUCTION...........................................................................................................................3
Volkswagen organization.......................................................................................................3
PART 1............................................................................................................................................3
Strategic decision....................................................................................................................3
PART 2............................................................................................................................................6
Key operations management roles and responsibilities..........................................................6
Key supply chain management roles and responsibilities......................................................7
l The nature of supply chain structure.............................................................................7
Relationships with supply chain partners..............................................................................8
PART 3............................................................................................................................................9
Development of business procedure model and evaluation of current process performance 9
PART 4..........................................................................................................................................12
Organization’s management of information and IT facilitates operations decision making and
utilization of tools in context of operations & supply chain management performance
enhancement.........................................................................................................................12
PART 5..........................................................................................................................................14
Volkswagen group uses balanced performance indicators to measure supply chain
performance and operations.................................................................................................14
PART 6..........................................................................................................................................17
Development of action plan based on above analysis to make suggestions to improve practice
and performance within Volkswagen...................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................20
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INTRODUCTION
Operations and supply chain management can be understood as one of the most
important business framework analysing both manufacturing and service industries which in
details involves functions of sourcing raw materials' management, operations planning and
logistics. It enables company business managers to forecast future demands and deliver orders
fulfilment to customers within wide reach for gaining functional profits and larger competitive
goodwill. Volkswagen is German company globally known for iconic Beetle and innovative car
models with large quality standards and having presence in major parts of world with its varied
operational and supply chain management. Report brings forward analysis of how company
works on its operational functions, methods of supply chain management and to yield larger
profits within future, with high focus onto competitive goals (Ben-Daya, Hassini and Bahroun,
2019).The report brings forward various scenarios of operation and supply chain management
which are fundamentally important for an organization excellence under which there are various
aspects analysed further in various scenarios analysed, to gain experience and working
functional performance arernas.
Volkswagen organization
The Volkswagen group is German company multinational known for automotive
manufacturing company where it designs, engines and offers various services related to
financing and leasing where customers can vitally chose as per their choices. The brand from
year 2016, is worlds the largest auto maker by sales, overtaking Toyota and keeping title in
2017,2018 and 2019., selling over 10.9 million vehicles.
PART 1
Strategic decision
The Global automotive Logistics reports enables us to understand that Volkswagen is
one of the most effective and world renowned brand working with corporate vision to improve
efficiency, higher synergy of innovation and flexibility to spread among large new segments of
customers. Electronic car vehicles companies are competitively growing in pace with higher
technology standards and investments coming on innovation business goals, where Volkswagen
aim is to form stronger image among consumers demand parameters and cost optimization
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factors. The brand focuses on group wide value added strategy based on effective planned
resource investments, efficient new technology parameters and smarter working operation
fundamentals which will generate larger consumers' goodwill into new segments and larger
profitability goals. The operation supply chain management in Volkswagen includes inventory
planning, procurement management and demand forecasting, product design goals which
enhances supply chain management procedures for encompassing wider functional scenarios.
Impact of organization strategy on company operations and supply chain management strategy
The impact of organization strategies on company operations and supply chain
management strategies within Volkswagen can be understood as highly important where it can
be understood that there are various metrics to be analysed (Cousins, Lawson and Fugate, 2019).
 Adopting demand driven planning fundamentals and business operating models based on
real time analysis is one of the most competent and effective parameter within business
strategies, enabling company to form competitive goals. The automotive industry is
undergoing fast transformation under manufacturing with new investments, efficient and
new flexible logistics where Volkswagen widely focuses for gaining stronger position in
global industry parameters. The company strategies to invest strategically for effective
supply chain management goals have enabled to gain wider market segments into
international arenas.
 Building adaptive and dynamic supply chain management structure with rapid planning
and integrated production goals have enabled to form higher position goals for
Volkswagen within automotive industry and also to enhance profit scenarios. Optimizing
product design, management for supply chain manufacturing and sustainability factors
hold wide importance which has enabled brand to accelerate innovation within
competitive industry paradigms. It can be also analysed that Volkswagen with smart
effective logistic resourcing and lean management has formed strong quality
management, with larger maintenance parameters, keenly bringing on market scenarios
goals to yield factorization (Iyer, 2019).
 Aligning supply chain management structure with business goals by integrating sales,
operation planning with corporate business planning efficiency is also one of the most
important aspect of strategical planning at Volkswagen. This has enabled brand to vision
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larger scope scenarios, with execution of performance management and innovative
management goals which generates stronger
performance scenarios. Sustainability into supply chain operations in form of social and
environmental competitiveness are also important factors which significantly develops
profitability goals in business fundamentally. Volkswagen highly focuses onto attaining
supply chain management with unique functional approaches and faster working
innovation within wider scenarios, keenly organizing new work operational parameters.
Customers service strategy and effect on company operations and supply chain management
strategy
Customer service strategy can be understood as plan to handle dynamic parameters for
creating consistent business services where new enhanced best operational marketing goals are
focused on. Customer service strategy holds significant scope within supply chain management
operations at Volkswagen to obtain new scenarios further within global competitive automotive
industry. The brand being the largest car manufacture company in Europe with 9.1% of worlds
passenger car market is responding to customer relationship strategies as highly important, where
intensified competitive market goals are analysed. CRM initiatives include data and processes
for sales, complaints management and after sales services which enables to deliver growth
among management an also to yield the best communication platforms. Personalizing customer care : Volkswagen being highly customer oriented brand within
auto mobiles industry aims to bring on wider market scenarios, where preferences are
kept under detailed analysis for operational management (Jabbour, Mariano and
Renwick, 2019). This has not only opened up new space for marketing scenarios and
wider business framework, but also enhanced company goodwill parameters for reaching
larger profits, developed goodwill and also scope up new competencies within industry.
People can vitally look for best optimum brand services for company auto mobiles where
people can avail services and larger work goals, to yield focus among new marketing
competitive paradigms and explore new scope segments. Multichannel communications : The Volkswagen brand uses multichannel
communication platforms to reach out to large audiences and potential customers with
wide advanced services, informations pertaining to wider arenas which enable to take
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precise analysis. The brand also further focuses to gain innovation, exploitative synergy
parameters among customers services for availing larger work goodwill within market
and to leverage stringent goodwill among various scenarios. People globally can use
Volkswagen services, sources and various services potentially through which new scope
segments can be built among major pathways.
 Using data to work with higher competency: Customer services feedbacks and
recommendations within online platforms and stores are analysed by management for
yearning on wider profitability within competent future scenarios, which will generate
larger profits. This enables to use the latest data standards and rational functional
information which will wider yield onto major scenarios and build competencies,
keenly bringing on market factors close to industry demands for exploration synergy
further. This has positively impacted brand for gaining stronger place within auto mobile
industry domains, and to allocate resources wisely (Khan. and Yu, 2019).
PART 2
Key operations management roles and responsibilities
The operations' management roles and responsibilities are widely important within
Volkswagen company for generating an effective supply chain structure where all resources are
strategically planned for investments further, where operations managers are responsible for
managing activities which are part of production in goods and services. Operation managers are
responsible to bring on function with new working scenarios with best working goals work
scenarios onto which new determinants are enabled to gain leverage for higher goodwill
standards within company. The Volkswagen operations management roles and responsibilities
are directly interrelated with managing operations process, embracing new competitive
designs and planning new performance improvement metrics further. The brand has been
witnessing new progression parameters, keen working goals scenarios and also leveraging new
functional innovation through which operations stargates are technically worked on. The roles
and responsibilities of operational management at Volkswagen is also competitively focused on
maintaining quality standards, keenly bring on market paradigms close to new profit goals and to
generate wider new work scenarios with high innovation goals. Operation management not only
strengthens work structure with effective planning infrastructure, larger vision goals and
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