Improving Amazon's Operations: Quality, Digital Transformation Plan

This report provides an operations improvement plan for Amazon, focusing on quality management and digital transformation. It begins with an executive summary and introduction, outlining the purpose and context of the analysis. The report details Amazon's current processes, highlighting areas for improvement through quality management and digital transformation. It critically evaluates these concepts, emphasizing the importance of quality control and the adoption of digital technologies to enhance customer experience and operational efficiency. Recommendations are made, focusing on effective leadership and the use of appropriate technology. The report concludes with a proposed new process map that integrates these recommendations, aiming to improve Amazon's overall performance and maintain a competitive edge. The analysis is supported by academic references and aims to bridge existing operational gaps within the company.

Operations
improvement plan

TABLE OF CONTENTS
1. EXECUTIVE SUMMARY.........................................................................................................3
2. INTRODUCTION.......................................................................................................................3
2.1 Purpose Statement: ................................................................................................................3
2.2 Context: .................................................................................................................................4
2.3 Process Description and characteristics: ...............................................................................4
2.4 Current Process Map-............................................................................................................5
3. Concept one- Quality management and control:.........................................................................6
4. Concept two- digital transformational and industry-...................................................................8
5. Recommendation.........................................................................................................................9
5.1 Effective leadership: ...........................................................................................................10
5.2 Using the right technology:..................................................................................................10
6. CONCLUSION..........................................................................................................................10
6.1 The new recommended process map of the company-........................................................10
6.2 Combination of both the recommendation-.........................................................................11
7. REFERENCES..........................................................................................................................12

1. EXECUTIVE SUMMARY
This report will basically include the topic which has the link with the operations of the
company. This report will illustrate the two topics that is the quality management and control as
well as the digital transformation. These both of the topic has very high level of importance
within the organisation. This report will cover the concepts of these topics which involves
critically evaluating these topics. Along with this, the current process map of the organisation
which will explain the overall operation of the organisation. The critical analysis of the selected
processes will be discussed which will help the companies to improve the operation of the
company. At last, the recommendations will be analysed and the new process map will be
entailed in this report which will help the company to achieve the success.
2. INTRODUCTION
The operational Improvement plan can be defined as the continuous auditing tool which will
enable for the driving of the efficiency by eliminating the activities which will not provide the
benefits to the companies.
2.1 Purpose Statement:
The main aim of this report is to understand the two main processes and how these can be
improved within the organisation. The topics which will be analysed within this report are the
digital transformation and Industry as well as the quality management control. It is very
important to understand that how these will enable the organisation to improve as well as it will
help them in increasing the performance and operations of the organisation. The reason behind
which this report is made for analysing the concept of the two topics. The main purpose of
preparing this report is to identify the different ways through which the operations of the
company can be improved by using effective operations (Choi, Wallace and Wang, 2018).
2.2 Context:
The report has identified the gaps due to which the companies were not able to achieve the
success. This report has mainly prepared with the aim of the improving the operation of the
Amazon company. The following objectives which will help in effectively improving the
operations are such as-
 For improving the overall operation by keeping eye on the quality within the
organisation.

 The improvements will be achieved within the 6 months.
 To improve the overall performance of the organisation.
It is very important for the companies to adopt the new operational process which will help them
in achieving the overall objectives of the organisation.
2.3 Process Description and characteristics:
In the present stage, Amazon company is following are such as-
 Quality management
 Process and Capacity designing
 Layout and strategy designing
 Design of the goods and the services
 Inventory management
 Job design and the human resource management
Such operations of the company help them in improving the complete operations as this helps the
company to add the values to the company's performance. Using the above process operations
helps the company to increase the overall operations of the organisation. The Amazon company
is using those process or the operations which enables them to provide the good quality products
to its customers (de Sousa Jabbour and et.al., 2019). The human resource management enables
the company to effectively manage the work and all the strategies of the organisation. This
inputs the effective things within the organisation as well as this effectively fits within the
organisation and provides the company to improve the overall performance of the company.
The Amazon company is already following the effective operations within the organisation but
using more effective will enable them to provide more good quality products and the services to
the customers. As the Amazon company is highly based towards providing the services to the
customers so it is very essential for them to carefully check the quality of their customer
services.
2.4 Current Process Map-
The below is the process map of the current supply chain management of the organisation.

From the above diagram it can be interpreted that the company is using the above process map
for the proceeding the orders which are taken from the customers. It will help them in providing
the effective input to the customers. This type of the operations within the Amazon helps them in
effectively working of the complete process of the shipping of the products. The above process
map which the company is presently following is not involving the quality check of the products
and the services as due to this reason, the Amazon company is somewhere lagging behind.
Collection of orders
from customers
Raw material
ordering
Raw material
delivery
Warehousing the
raw materials
Moulding set-up Moulding
Manual inspection
Accepte
d
Need
Assembl
y
Assembly
Warehousing
Finalised products
Need
packagin
g
Scrap
Shipping
Packaging
YesYes
No
No
No
Yes

3. Concept one- Quality management and control:
The quality management can be defined as the management which involves set of the
procedures which are made for ensuring that the manufactured products which are performed by
the companies has to meet the defined set of the rules and the procedures of the quality
standards. This will help the company to manage the quality of the company's products
effectively and it will allow them to stay ahead in the highly competitive market. The main role
of the quality management system is the process which involves the collection of the business
processes that mainly focuses on the meeting of the needs and wants of the customer's. It is very
important for the company to meet the expectations of the customer's as this helps them in
attracting the large pool of the customers towards the company (Feng and Ye, 2021).
This concept was studied in the principle six of the operations management that is
Quality control. This will enable the company to pay attention towards producing the products of
high quality as this will create the loyalty as well as the satisfaction among the customers of the
organisation. This will be very beneficial for the company to adopt the effective quality
management and control within the organisation. It is very important for the companies to have
the effective operations within the company. There are various ways through which the company
can improve the quality management and control within the organization. This will help the
company to achieve the greater heights as well as keeping the consistency within the company's
tasks and the activities which is involved in the production of the products and the services of the
company. Implementation of the quality control procedures within the company will help the
organisation in selling of the best products for the customer's which will have the positive
impacts on the employees. The quality control and management states that it is very important
for the companies to maintain the quality within the products they will be producing for their
customers (Heizer, 2020). Having effective operations within the organization will enable the
companies to perform effectively and achieve success.
From the operations management principles, it has been found that its is very important
for the companies to maintain the quality according to the standards which has been set by the
management. The principle of the operation that is of quality control, the companies must have
the quality controls which helps them in providing the quality products to the customer's. The
total quality management is the area which carefully looks that the companies are producing the

products which involves the excellence in the following parts such as procurement, logistics,
materials, management, warehousing.
The way through which the companies can improve the quality management within the
organization are such as-
The one of the best and the effective way for improving the quality management
operation within the companies is by creating the culture as well as adopting the advanced
technology. These both are highly linked with each other and including this in the organization
will help the company to improve the quality of the products. The Amazon company using this
method will enable them to improve the quality of the organization's products and the services
which will be offered to their customer's. Building this type of the environment within the
organization will help them in improving the culture of the organization that the employees must
pay attention towards the quality standard of the company which has been set by the quality
control within the organization (Chahal and et.al., 2020). Adopting the technology such as
artificial intelligence and many more which will enable the companies to work effectively.
This will allow the company to stay ahead in the highly competitive market by giving
cut-throat competition to its competitors. It is very important for the companies to improve the
quality of the products and the service which they are offering to their customers as this will help
them in improving the reputation of the company. The company which is effectively maintaining
the quality of the products always stay ahead in the highly competitive market. Building the
effective culture of the quality maintained within the organisation helps them in improving the
overall productivity of the organisation. Amazon company will be able to improve its quality
management operations if these ways will be used to improve the quality of the products and the
services of the company.
Benefits of improving this operation within the organization are such as-
There are various benefits of effectively managing the quality control within the organization.
This will help the company in the success of the organization.
Promotes quality consciousness: It will help the companies to maintain quality within the
organization which will enable the companies to provide the quality products to the customers.
This will help them in achieving the desired quality of the products and the services which are
offered to the customers.

Satisfaction among the customers: When the company offers the quality products and the
services to its customer's this helps them in increasing the satisfaction among the customer's. It is
very important for the companies to understand the needs and wants of the organization as this
will help them in improving the overall company's reputation.
The above are the benefits to the Amazon company if they are managing the quality control
within the organisation effectively. This will ultimately leads to the success of the overall
organisation.
4. Concept two- digital transformational and industry-
Digital transformation can be defined as the process which involves digital technologies
for creation of the new as well as modification of the new existing processes of the business,
customer experience as well as the culture. This helps the company to meet the expectations and
the requirements of the customers. Adopting the digital transformation within the organization
will help them in increasing the performance of the company by using the advanced technology.
Digital transformation has taken the pace for increasing the quality of the products and the
services which are offered to the customer's. This will help the Amazon company to enjoy these
benefits as this will provide various opportunities to the company.
This process has been learned in the principles of the operation management which is the
principle of the success. This principle has explained that the for achieving the success within the
organization, the main aim of this principle is that it is very important for the company to provide
the best products to the customer's which will create the satisfaction among the customers. The
digital transformation is the key aspect which will help the company to understand the need of
adopting the digital transformation within the organization (Barnes, 2018). Digital
transformation will be very beneficial and hence this will provide the success to the organization.
Digital transformation helps in creating the system which will help in collecting the right data as
well as the incorporating fully the business intelligence at the high level. Adopting such will
enable the companies to create different functions which will help the company to translate the
raw data into the insights.
It is very important for businesses to grow the company by facilitating the better
cooperation among the companies, promotion of the customer engagement, boosting the
productivity as well as helps them in collecting and analysing the data by using the effective
strategies. Using such advanced technology within the companies will help them in growing their

businesses this shows that it is very important for them to adopt the digital transformation within
the organization. The companies must consider the factors of the digital transformation which
will help them in the successful digital transformation within the company. By seeing the present
era, it is very important for the Amazon to adopt the digital transformation as this will help them
in keeping updated the customer demands and hence, this will enable the Amazon to survive in
the highly competitive market. There has been found very high need of adopting the digital
transformation within the organization.
5. Recommendation
It is very important for the Amazon company to improve the technologies which are used within
the organization. This can be done by using the effective way which will lead to the success of
the organization as by adopting the digital transformation within the company.
5.1 Effective leadership:
The effective leadership style must be practices by the organization as this will help them in
managing the employees of the company in effective manner and by providing them the right
direction for the organizational goals.
5.2 Using the right technology:
By using the most effective way of using the most suitable technology will help them in
accelerating the digital transformation within the organization. This will enable them to achieve
the success within the company (Gunasekaran and et.al., 2018).
Supporting the workers through transformation: It is very important for the managers as well as
the leaders to support employees or the workers of the company as this will help them in
effectively encouraging them to accelerate the digital transformation within the company.
Amazon company using such strategies will help them in improving the overall operations of the
organization. This will lead to the improvements and the success of the company. The above
recommendation must be practices by the company which will help them in improving the
operations.
6. CONCLUSION
6.1 The new recommended process map of the company-
Collection of orders
from customers
Raw material
ordering
Raw material
delivery
Warehousing the
raw materials
Moulding set-up Moulding

The above process map is after making the recommendations in the current map of the amazon.
This will help in improving the overall operations of the organisation and this will lead to the
increase in the profits of the company. As using the digital transformation for the digital
marketing will enable the company to improve the overall performance of the company and this
will ultimately provide the success to the company. As when the profits of the organisation
increases this will leads to the competitive organisation among the highly competitive
marketplace. It has been found from the above process map of the company that they were not
producing the proper quality products for the organisation as well as this was creating very
Manual inspection
Accepte
d
Need
Assembl
y
Assembly
Warehousing
Finalised products
Need
packagin
g
Scrap
Shipping
Packaging
YesYes
No
No
No
Yes
Quality checking using the
technology
Taking feedbacks
from the
customers for the
digital marketing
of their products.
Sharing the
feedbacks for
attracting large
customers

complexities for the company and hence, this will improve the overall processes and operations
of the company.
6.2 Combination of both the recommendation-
It has been identified that it is very important for the companies to have very smooth
running of the operations within the business. The above recommendations will enable the
Amazon company to achieve the success by improving the overall operations within the
business. The above report has discussed the two main recommendation for the company that is
the digital transformation as well as the quality management and control (Brown, Bessant and
Jia, 2018). The company must ensure to use the effective ways through which they will be able
to control the quality of the products as well as will be able to use the right and the suitable
technology which will help them in improving the operations within the organisation.
It is true that accelerating both the operations within the company will help them in
achieving the success by taking the Hayes and Wheelwright four models to the next stage. It is
very necessary for the company to effectively pay attention towards the processes of the
company and incorporating the above processes within the organisation will help them in
achieving the success. The company will be able to bridge the gaps which has been identified
within the company's operations.

7. REFERENCES
Books and journals
Barnes, D., 2018. Operations management: an international perspective. Bloomsbury Publishing.
Brown, S., Bessant, J. and Jia, F., 2018. Strategic operations management. Routledge.
Chahal, H., and et.al., 2020. Operations management research grounded in the resource-based
view: A meta-analysis. International Journal of Production Economics, 230, p.107805.
Choi, T.M., Wallace, S.W. and Wang, Y., 2018. Big data analytics in operations
management. Production and Operations Management, 27(10), pp.1868-1883.
de Sousa Jabbour, and et.al., 2019. Circular economy business models and operations
management. Journal of cleaner production, 235, pp.1525-1539.
Feng, B. and Ye, Q., 2021. Operations management of smart logistics: A literature review and
future research. Frontiers of Engineering Management, 8(3), pp.344-355.
Gunasekaran, A., and et.al., 2018. Bridging humanitarian operations management and
organisational theory. International Journal of Production Research, 56(21), pp.6735-
6740.
Heizer, J., 2020. Operations management: sustainability and supply chain management. Ontario;
Pearson Canada.
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