Executive summary Operations and management is the control and direction provided to the business activities making the business efficient and effectively achieving the business goal.This report iswrittenwithasolepurposeofprojectingcriticalreviewofoperationsstrategyfor MacDonald’s in United Kingdom. The report has clearly identified mission, vision, number of employees and revenues of MacD. The internal and external consumers of organisation are outlined in the report.With application of Hill's model, the operations objective and process of MacD are also identified. The gap in operations and process are determined in inventory and training and development. Effective use of charts and diagrams is done to present the gaps identification process.The report is concluded as to make improvement and fill the Gaps that create problem in a way to reach at the strategic objective of the McDonald's, management required to hire. The skilled employee who have ability to track and manage the inventory at big level and also have the technical knowledge. To mitigate the gaps management is required to hire. the skilled employee who have ability to track and manage the inventory at big level and also have the technical knowledge so that they can manage all activities efficiently.
TABLE OF CONTENTS 1.1 COMPANY BACKGROUND.........................................................................................4 Organizational Structure.........................................................................................................5 2. INTERNAL AND EXTERNAL CUSTOMER OF MCDONALD'S.........................................6 2.1 Critical Analysis of Operation Objective And Process Of MacDonald’s........................8 3.1 Gap 1. Identifying delivery related problems.................................................................16 3.2 GAP No 2: Identifying customer service related problems............................................16 4. CONCLUSION..........................................................................................................................17 5. RECOMMENDATION.............................................................................................................18 REFERENCES..............................................................................................................................19 Appendix.......................................................................................................................................22
1. INTRODUCTION Operation management is the controlling and directions of different business activities that makes the highest efficiency possible within the firm. It is concerned with conversion of materials and labour efforts into products and services to increase profitability of the firm. Study is based on McDonald which is the multinational fast food organization. It is the world's biggest restaurant chain by revenue. The purpose of this study is to maximize consumer satisfaction througheffectiveoperationsoffirm.Assignmentwillidentifytheinternalandexternal consumers within the firm. Report will identify the different aspects of order-winning and order- qualifying criteria with respect to operations or tasks. It will explain and apply the different strategies and processes to carry out these criteria and operation tasks. Furthermore, assignment will describe target customer and identify operation strategic performance objectives of firm. This report is written with the sole purpose of undertaking a critical review of operations strategy for MacDonald’s in United Kingdom. This report is prepared by XYZ Consultancy group at yhr direction of the CEO of MacDonald’s, UK. This report is structured to provide the following section for this analysis and discussions. The report begins with an introduction. Thereafter a background information of MacDonald’s, internal and external customer review is presented. The report also contains critical review of the operational Gaps of the company. Finally,thereport endswitha conclusionand recommendationsbest suitsitsoperation management. This report has some limitations due to the information made available for the analysis. 1.1 COMPANY BACKGROUND McDonald's is the Fast food company founded in 1940 as restaurant. They named their business as hamburger stand and later turned the firm into franchise with Golden Arches logo being introduced in 1953. Selected company is the world's biggest restaurant chain through revenue serving over 69 million consumers daily in over 100 nations. McDonald's is the best called for their hamburgers, cheeseburgers and French fries. Also, the characteristic chicken goods, breakfast products, soft drinks and desserts. Company has also added to their menu salads, fish, smoothies and fruit. MissionThe mission of McDonald's is to be the favourite place for customers (Fairfield, 2016).
VisionThe vision is to be the world's best quick service restaurant. No. of Staffs.There are around 120000 employees working with the McDonald's. RevenueThe total revenue of McDonald's is £1.6 million in 2018 (McDonald's profits grew,2018). Organizational Structure McDonald's is the world's most famous and successful fast food chain which serves almost 58 million people every day. Company follow divisional structure in which different elements are given responsibilities and operational requirements to the business organization. Each department manages particular operational area or set of strategic goals. The objective of this corporate structure is to support autonomy and organizational flexibility in terms of satisfying business needs in different aspects and marketplace. (Price, 2016). Organizational structure of McDonald's has following different features, according to importance in influencing food services business operations. It involves global hierarchy, performance-based divisions and functions-based teams. Therefore, company focus on culture and structure improvement that help to gain higher competitive advantage in food and service industry.
MacDonald's competitive priorities PrioritiesExplanation PricingMacD have a priority of serving its food and beverage at low and affordable prices in comparison to its competitors which falls between £5.5-6.5. Operations costThe company keeps it operational cost as low as possible, to offer products at lower prices without compromising with quality of food. Integrationofhuman resources Good communication among the staff as well among consumer and sales person ensure consumer satisfaction which is one of the core value of MacDonald's. DeliveryEnsures fast deliver of products to consumer at restaurant as well as home delivery, faster from its competitors. To gain competitive advantage through cost leadership the prices offered by MacD is such which cannot be matched by any other competitors. The prices of the product offered are too low and affordable. In order to maintain this advantage over other fast food chains, you must make the processes of cooking food simple for all your employees.These two competitive advantages comply directly with the vision of the company which is as follows:“McDonald's vision is to be the world's best quick service restaurant. Being the best means providing outstanding quality, service, cleanliness, and value. 2. INTERNAL AND EXTERNAL CUSTOMER OF MCDONALD'S
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