Ask a question from expert

Ask now

Operations Management Solved Assignment (Doc)

23 Pages6091 Words46 Views
   

Added on  2021-02-22

Operations Management Solved Assignment (Doc)

   Added on 2021-02-22

BookmarkShareRelated Documents
Operations Management
Operations Management Solved Assignment (Doc)_1
Executive summary
Operations and management is the control and direction provided to the business
activities making the business efficient and effectively achieving the business goal. This report
is written with a sole purpose of projecting critical review of operations strategy for
MacDonald’s in United Kingdom. The report has clearly identified mission, vision, number of
employees and revenues of MacD. The internal and external consumers of organisation are
outlined in the report. With application of Hill's model, the operations objective and process of
MacD are also identified. The gap in operations and process are determined in inventory and
training and development. Effective use of charts and diagrams is done to present the gaps
identification process. The report is concluded as to make improvement and fill the Gaps that
create problem in a way to reach at the strategic objective of the McDonald's, management
required to hire. The skilled employee who have ability to track and manage the inventory at big
level and also have the technical knowledge. To mitigate the gaps management is required to
hire. the skilled employee who have ability to track and manage the inventory at big level and
also have the technical knowledge so that they can manage all activities efficiently.
Operations Management Solved Assignment (Doc)_2
TABLE OF CONTENTS
1.1 COMPANY BACKGROUND.........................................................................................4
Organizational Structure.........................................................................................................5
2. INTERNAL AND EXTERNAL CUSTOMER OF MCDONALD'S .........................................6
2.1 Critical Analysis of Operation Objective And Process Of MacDonald’s........................8
3.1 Gap 1. Identifying delivery related problems.................................................................16
3.2 GAP No 2: Identifying customer service related problems............................................16
4. CONCLUSION..........................................................................................................................17
5. RECOMMENDATION.............................................................................................................18
REFERENCES..............................................................................................................................19
Appendix .......................................................................................................................................22
Operations Management Solved Assignment (Doc)_3
1. INTRODUCTION
Operation management is the controlling and directions of different business activities that
makes the highest efficiency possible within the firm. It is concerned with conversion of
materials and labour efforts into products and services to increase profitability of the firm. Study
is based on McDonald which is the multinational fast food organization. It is the world's biggest
restaurant chain by revenue. The purpose of this study is to maximize consumer satisfaction
through effective operations of firm. Assignment will identify the internal and external
consumers within the firm. Report will identify the different aspects of order-winning and order-
qualifying criteria with respect to operations or tasks. It will explain and apply the different
strategies and processes to carry out these criteria and operation tasks. Furthermore, assignment
will describe target customer and identify operation strategic performance objectives of firm.
This report is written with the sole purpose of undertaking a critical review of operations
strategy for MacDonald’s in United Kingdom. This report is prepared by XYZ Consultancy
group at yhr direction of the CEO of MacDonald’s, UK. This report is structured to provide the
following section for this analysis and discussions. The report begins with an introduction.
Thereafter a background information of MacDonald’s, internal and external customer review is
presented. The report also contains critical review of the operational Gaps of the company.
Finally, the report ends with a conclusion and recommendations best suits its operation
management. This report has some limitations due to the information made available for the
analysis.
1.1 COMPANY BACKGROUND
McDonald's is the Fast food company founded in 1940 as restaurant. They named their
business as hamburger stand and later turned the firm into franchise with Golden Arches logo
being introduced in 1953. Selected company is the world's biggest restaurant chain through
revenue serving over 69 million consumers daily in over 100 nations. McDonald's is the best
called for their hamburgers, cheeseburgers and French fries. Also, the characteristic chicken
goods, breakfast products, soft drinks and desserts. Company has also added to their menu
salads, fish, smoothies and fruit.
Mission The mission of McDonald's is to be the favourite place for customers
(Fairfield, 2016).
Operations Management Solved Assignment (Doc)_4
Vision The vision is to be the world's best quick service restaurant.
No. of Staffs. There are around 120000 employees working with the McDonald's.
Revenue The total revenue of McDonald's is £1.6 million in 2018 (McDonald's
profits grew, 2018).
Organizational Structure
McDonald's is the world's most famous and successful fast food chain which serves
almost 58 million people every day. Company follow divisional structure in which different
elements are given responsibilities and operational requirements to the business organization.
Each department manages particular operational area or set of strategic goals. The objective of
this corporate structure is to support autonomy and organizational flexibility in terms of
satisfying business needs in different aspects and marketplace. (Price, 2016). Organizational
structure of McDonald's has following different features, according to importance in influencing
food services business operations. It involves global hierarchy, performance-based divisions and
functions-based teams. Therefore, company focus on culture and structure improvement that help
to gain higher competitive advantage in food and service industry.
Operations Management Solved Assignment (Doc)_5
MacDonald's competitive priorities
Priorities Explanation
Pricing MacD have a priority of serving its food and beverage at low and
affordable prices in comparison to its competitors which falls between
£5.5-6.5.
Operations cost The company keeps it operational cost as low as possible, to offer
products at lower prices without compromising with quality of food.
Integration of human
resources
Good communication among the staff as well among consumer and
sales person ensure consumer satisfaction which is one of the core
value of MacDonald's.
Delivery Ensures fast deliver of products to consumer at restaurant as well as
home delivery, faster from its competitors.
To gain competitive advantage through cost leadership the prices offered by MacD is
such which cannot be matched by any other competitors. The prices of the product offered are
too low and affordable. In order to maintain this advantage over other fast food chains, you must
make the processes of cooking food simple for all your employees. These two competitive
advantages comply directly with the vision of the company which is as follows:“McDonald's
vision is to be the world's best quick service restaurant. Being the best means providing
outstanding quality, service, cleanliness, and value.
2. INTERNAL AND EXTERNAL CUSTOMER OF MCDONALD'S
Operations Management Solved Assignment (Doc)_6

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Planning of McDonald's | Report
|18
|6723
|28

Report on Internal and External Sources of Finance
|11
|2693
|46

Business Environment : Business Report on McDonald
|14
|4224
|79

The Scope Of Financial Accounting
|15
|3862
|115

MARKETING PRINCIPLES INTRODUCTION 3 Task 11 1.11 1.21 2.12 2.24 2.34 2.46 TASK 36 3.16 3.27 3.49 4.211 4.312 CONCLUSION 13 REFERENCE13 Marketing principles
|20
|6071
|46

Assignment on Strengths and Weaknesses of Recruitment and Selection Procedures
|9
|2710
|26