Operations Management: Marketing Strategies and Process Design at New World Petaling Jaya Hotel

Operations management 1
Operations Management
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Operations management 2
Marketing strategies
Product and Services Design and Innovation
New world Petaling Jaya hotel is managed under new world hotels and resorts outside
Kuala Berhad. The hotel building occupies twelve floors of a dual use tower that makes it easy
for the hotel to offer doorstep which are convenience to their customers. The hotel building made
it easier for easy accessibility to the business and leisure activities. The hotel’s lobby and
guestroom were created with special design by the Singapore-based Avalon collective design
with aim of attracting the guest and providing comfort zone. The hotel planned on featuring more
than three hundred guests since it had a number of guestroom and maids to offer services to their
guest. The hotel has a club suiting residence club living room to entertain the guest, offer
complementally breakfast, all day refreshment and concierge services for club residence.
Concept Generation. The hotel has a high class hotel segment to serve business class
people. The hotel planned on having well featured restaurant and a rooftop bar with experienced
professional to serve the guest. The hotel provides all type of meal especially the Chinese
delicacy since it serves all type of guest both local and internationally. The hotel has a ballroom
and a boardroom for holding meeting since the hotel held all kind of meeting and conferences
especially business clients. (Jeinie, Sharif, Saad and Nor, 2016, pg 153)
The company created an online website to market their products to their clients and
advertised the type of meal and services they offered. Through digital marketing the company
has been able to reach to a lot of customers. The hotel is located near Kuala Lumpur international
airport making it easy for the visitors to access the company facility. The company also has a
mall hence the guest can comfortably do their shopping with less movement. (Krishnan, 2017)
The hotel is located in a well-developed nation aiming to attract a number of guests from all over
the world. The hotel is favored mostly by the business travelers and planners since it has the best

Operations management 3
services and professional to serve them. The hotel accommodates family tours and vacation since
the company offers restaurant services and social amenities like swimming pool, playing ground,
gym and baby causal. Through the reception services, the company allowed their clients to book
for reservation for all kind of services. (Said, Ishakb and Siddiqb, 2018).
Design Funnel. The Company uses forecasting methods to set prices based on the
anticipated demand for their customers because the company has a number of hotels. The prices
offered to the customers vary depending on the facilities available to ensure they maximize
revenue. The company has a rate parity strategy for maintaining a consistent rate of products to
their customers and the hotel handle a minimum of 350 guests and each person is expected to
spend a minimum of 150 dollars. The company mostly prefers daily pricing since the process is
flexible within the desired rate of structure but for business guests the prices depends on the
number of days they are on board. The hotel is located in west Kuala Lumpur along highway
routes through klang valley to Pataling Jaya city. There a number of Jaya hotels which opened
later among the new world hotel and resorts that were located in china like the Shenyang, Foshan
and Langfang. The hotel serves their customer at any time hence the employees in the hotel
works in shift. (Hussin, 2017)
The hotel with it prime location in petaling Jaya and the hotel features like restaurant and
bar the hotel expects to accommodate up to 1000 guests hence it has made a significant
contribution to the expansion of southeast Asia. The hotel has become a highly commercial and
social destination for communities within the Klang valley. The hotel employees are said to have
a good interaction with their guests and from their records most of their clients tend to return to
the hotel. (Yoong and Lian,2019).