Improving Operational Activities in McDonalds

Operations
management
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TABLE OF CONTENTS
1) Introduction.................................................................................................................................3
2) Defining different concepts and their relationships....................................................................3
3) Ways to improve operational activities.......................................................................................5
4) Recommendations to improve organisational operations activities............................................6
References........................................................................................................................................7
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1) Introduction
In the modern era, effective management of operations and business activities is considered as
vital for the success and growth of a company. In simpler terms, operations management is
defined as the process linked with design and control of different operations and activities linked
with production (Matthias, Fouweather, Gregory & Vernon, 2017, p. 47). The process also
includes set of various activities that further supports in maximizing the profitability of an
organization in the best and every possible manner.
The present study is based on McDonalds which was established in the year 1948 and at present
it is the largest chain of fast food restaurants in the entire world. Furthermore, hamburgers of
McDonalds can be termed as the best selling and most popular products of the company. Apart
from this, wrap, muffins, fries, nuggets, ice crème, shakes etc. are some other products offered
by McDonalds. The selected business enterprise emphasize a lot on areas such as maintaining its
products and service quality and this results in enhancing the overall degree of customer
satisfaction.
McDonalds also focuses a lot on ensuring the fact that highest quality of services and products
are delivered to customers from its stores located in different places of the world. The impact of
this strategy is that it has helped McDonalds in attracting new customers and retaining the
existing ones in an appropriate manner (Marshall, Metters & Pagell, 2016, p. 1507). Other than
this, continuous improvement in products and services can be termed as another strategy which
has been employed by McDonalds for improving its degree of customer satisfaction.
2) Defining different concepts and their relationships
In simpler term, value chain model can be defined as the model which outlines set of different
activities and processes which supports companies in delivering products and services to the
final customers. Porter Value Chain Model explains that a firm’s value chain consists of set of
different activities which are used by companies with an objective to create value for the
customers in the best possible manner.
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