Operations Management and Service Excellence

Operations
management and
Service excellence

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK A...........................................................................................................................................3
Comparative Four Vs Analysis...................................................................................................3
Comparative Performance Objectives Analysis..........................................................................5
Design Analysis..........................................................................................................................6
TASK B...........................................................................................................................................8
Overview.....................................................................................................................................8
Global operations strategy of Starbucks and overall macro environment..................................8
Key requirement, challenges & capabilities................................................................................9
Evaluation and analysis.............................................................................................................10
Recommendations.....................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERNCE...................................................................................................................................13

INTRODUCTION
Operations management is a process which is concerned with planning which can be used
to achieve more profits. This is basically a process which is used for conversion of available
resources with a company in a more effective manner. This report is based on a global coffee
chain which is having presence in approx 80 countries, also they have around 30 thousand outlets
located across world ' (Melnyk, , Flynn, and Awaysheh, 2018). Gordon Bowker and Zev Siegel
are who laid the foundation of Starbucks. In this report two companies Satrbucks and Greggs
have been taken into consideration. Firstly four V analysis is done, then there is comparative
performance and design analysis (Koh,., Orzes, and Jia, 2019). In the second part of the report
there is discussion on the global strategy and various macro environmental factors which affect
Starbucks are discussed. Apart from this various requirements, challenges and capabilities.
Supply chain management as a process is selected and discussed in this report.
TASK A
Comparative Four Vs Analysis
The following analysis is the analysis with the help of which it is possible to make the
conversion of every resource and raw material in a productive output and these has been
classified into four attributes (Nair,and Reed‐Tsochas, 2019). The statement is right that every
business requires to have some common elements for the effective working of the organisation
such as raw material, equipment, money and also which will be converted in the finished
products as well. These four dimensions are visibility, volume, variety and variation. These four
dimensions provides their customers and the company as well with the value and also creates
efficiency in the work of their processes as well. With the help of this, it will be possible to make
the achievement of the goals and objectives of their organisation to be possible (Bozarth, and
Handfield, 2019). The effectiveness of this analysis will also be provided in the context of tow
different organisations which are Starbucks and Greggs. So the description of the difference is
being provided as under:
Four Vs
Elements
Starbucks Greggs
Volume In the very first element of this While taking about Greggs, the

analysis, the importance is related to
the low cost and high production. In
other words, it says that the company
should produce high quantity of
products and services along with low
cost of production. This could only
be possible when the company makes
the production on high level basis.
By bulk manufacturing, the company
will be able to lower their per unit
cost of production (Joglekar, ,
Davies, and Anderson, 2016) .
company wants to make
improvement in the level of their
production because the company
wants to make increment in their
profits in order to increase their
market share along with their
profitability as well. Greggs with the
help of bulk manufacturing will be
able to increase their production as
well as to lower down their per unit
cost of production (Rossetti, 2019).
Variety The discussion in the second element
is related to the introduction of new
products and services by the
company with the help of which it
will be possible to provide the
customers with new and different
kinds of products and services that ill
provide the organisation with more
customers and more profitability as
well (Khan and Wisner, 2019).
For Greggs, it is important to make
development in the range of their
food items and provide their
customers with different range of
products and services so that their
satisfaction could be positively
effected and they could be provided
more with their needs and demands.
Variation According to this component,
managers need to include varieties in
their products and ventures. In
reference to Starbucks, directors
create one of a kind highlights in
their present products offered by
them (Kumar, Tiffany. and Vaidya
2016). This accordingly, need
The third element of 4 Vs says that
so as to impact enormous number of
clients, directors of Greggs need to
include some new flavour or
component in their present food
products. This will help them in
drawing in huge number of new
clients towards their organisation.