Quality Management in Starbucks: Key Requirements, Capabilities, and Challenges

Operations Management
and Service Excellence

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK A...........................................................................................................................................1
Comparative Four Vs analysis....................................................................................................1
Comparative performance objective analysis.............................................................................3
Design analysis............................................................................................................................4
TASK B...........................................................................................................................................5
Overview of the company...........................................................................................................5
Global operations strategy and macro environment....................................................................5
Key requirements, capabilities and challenges...........................................................................6
Analysis and evaluation of chosen operations area.....................................................................7
Recommendations.......................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Operation management is an activity which is obsessed with the procedure of planning
which can be utilised to accomplish more profitability. It is generally an activity which is utilised
for computation of available origins with an organisation in a more efficacious way. This
assignment is supported on an international coffee chain which is having presence in estimated
80 nations, also they have around 30 thousand outlets situated all over the world. Gordon
Bowker and Zen Siegel are who direct the foundation of Starbucks (Bendoly, van Wezel and
Bachrach, 2015). In this written document two organisations Starbucks and Greggs have been
appropriated into consideration. Firstly 4V analysis is finished then there is comparative
execution and design analysis. In the second section of the report there is treatment on the
international plan of action and several external environmental components which effect
Starbucks are unregenerated. Apart from this several postulates, situation and ability. Supply
chain management as a procedure is chosen and unregenerated in this report.
TASK A
Comparative Four Vs analysis
The define analysis is the analysis with the assistance of which it is possible to form the
changeover of every assets and raw material in a amentiferous result and these has been
categorised into four components. The statement is accurate that every business needs to have
some common components for the effective working of the company like material, instruments
or equipments, finance and also which will be transformed in the final commodities as well.
These four factors are visibility, volume, variety and variation. These elements offers their
consumers and the firm as well with the value and also generates effectiveness in the work of
their procedures as well (Calabrese and Corbò, 2015). With the assistance of this, it will be
potential to devise the accomplishment of the aims and objectives of their company to be
possible. The efficiency of this analysis will also be offered in context of two diverse companies
which are Greggs and Starbucks. So the explanation of diversification is defined as below:
Four Vs Components Starbucks Greggs
Volume It the first facto of this analysis
and the essentialness of it is
affiliated to the low cost and high
In context of Greggs, the
organisation desires to form
development in the extent of

manufacture. On the other hand, it
states that the organisation should
manufacture high quantity of
commodities and services in
addition to low cost of the
manufacturing. This could only be
possible when the firm devises the
production on higher extent basis.
By bulk production, the
management of the company can
minimise their per unit cost
manufacturing.
their manufacturing because the
organisation wants to maximise
the profitability in order to
maximise their market share
along with their profit margins.
The respective company assist
of bulk production which will
be capable to maximise the
production and decrease their
per unit cost of manufacturing
(Campbell, Jardine and
McGlynn, 2016).
Variety The next component is affiliated
to the introduction of new
commodities and services by the
firm with the assistance of which
it will be possible to offer the
consumers with new and diverse
kinds of trade goods and services
that will help in offering the firm
large customer base and more
profit.
In Greggs, it is crucial to form
improvement in range of their
food products and offer their
consumers with different kinds
of products and services so that
their fulfilment could be
favourably influenced and they
can be offered more with their
needs and desires (Campbell,
Reyes-Picknell and Kim,
2015).
Variation Accordant to this factor,
administrators require to consist
differentiation in their products
and enterprises. In context to
Starbucks, managers generate one
of a kind highlights in their
The third element of this
analysis states that so as to
influence enormous number of
customers, managers of the
respective firm require to
consist some new flavour or