Operations Management and Service Excellence

Operations
Management and
Service Excellence

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK A...........................................................................................................................................3
Comparative Four Vs Analysis..............................................................................................3
Comparative Performance Objectives Analysis.....................................................................5
Design Analysis......................................................................................................................6
TASK B...........................................................................................................................................7
Overview................................................................................................................................7
Global operations strategy of Starbucks and overall macro environment..............................7
Key requirement, challenges & capabilities...........................................................................8
Evaluation and analysis........................................................................................................10
Recommendations................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Operations management can be considered as a process, that helps a business
organisation in maximising revenue and profits through converting all the labour, raw materials
and so on into finished goods and services (Cachia, 2017). Assignment is specifically based on a
global coffee chain named as Starbucks and the company is dealing in coffee industry in more
than 80 nations with more than 30,000 outlets, where organisation is selling coffee related
products. Starbucks was found by Zev Siegel & Gordon Bowker in the year of 1971 and
currently it is having more than 291,000 number of staff members. In order to perform the
analysis, there is another organisation that has been taken into consideration i.e. Greggs. Primal
section of this report will cover the information in regards to Four V analysis, comparative
performance along with the design analysis. Apart from this, in second section of this assignment
elements that has been taken into consideration are: global strategy and different macro
environmental factors that impacts Starbucks. Lastly, assessment will put light on different
requirements, challenges along with the capabilities.
TASK A
Comparative Four Vs Analysis
In present context, for every single business organisation it is required to examine every
single aspect of the business environment as this would help in bringing right modifications
within existing products and services offered by the business company. Here, considering the
information it is conceivable to make the change of each asset and raw material in a finished
goods and services. Apart from this, it is said that for every single business company it is much
needed to consider four different elements and these are variety, volume, visibility, and variation
so that right decisions could effectively be made (Harrop, 2018). These four measurements gives
their clients and the organization too with the worth and furthermore makes proficiency in
crafted by their procedures also. In order to understand all the four elements there is a
comparison has been performed of the two famous organisation (Starbucks and Greggs), which
is presented underneath:
Four Vs
Elements
Starbucks Greggs

Volume This is being considered as primal most
element of the comparative four V
analysis, which plays an important role
in regards to Starbucks. Basically, this
element stays connected with both high
production and low cost. This could be
understood with a good example of
Starbucks only, where company keeps
it's focus on offering customers with
the best coffee products with charging
them to the low amount. Considering
the 30,000 outlets, Starbucks directly
become able to do the same as it
performs bulk manufacturing (Griffin,
2016).
If it is talked about Greggs, then this
organisation is looking forward to
expand business and this can only be
done by this company if it would
develop a heavy manufacturing plant.
With the help of this, it is may be
possible that that production unit of
Greggs will start attaining number of
goals and objectives in specified time
frame. On the other hand, it is also
said that Greggs would become able
to enhance profit margins through
lowering down the cost of production
unit.
Variety This is said to be the second element,
that plays a significant role within the
business organisation like Starbucks.
The reason basically that came in front
i.e. company is offering customers with
number of products and these are: Iced
Coffee, Hot and iced espresso
beverages, Teavana® teas and, Cold
Brew, Fresh-brewed coffee and so on.
On the other side, if it is talked about
Greggs then it is critical to make
modifications or improvement
among different scope of their
products and services offered by
them where different scope in
regards to the items along with the
administrations would take place,
because without this organisation
may go through number of problems
while offering customers with
different range of products and
services.
Variation Another crucial component of Four Vs
Elements, where management of this
This element within the analysis if
considered by the directors of Greggs