(PDF) Operations Management Assignment

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Operations Management
Table of ContentsA) INTRODUCTION......................................................................................................................1B) OBJECTIVES OF OPERATIONAL MANAGEMENT............................................................1C) PROCESS OF OPERATIONAL MANAGEMENT..................................................................4C) RECOMMENDATION..............................................................................................................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
A) INTRODUCTIONOperation management is very important. Operations management is the administrationof the business practices in order to create the highest level of efficiency possible within anorganisation. It is concerned with the converting materials as well as labour into goods andservices as efficiently as possible in order to raise the profit of the company. The higher profit ofthe firm is achieved by the attempts made by the operation's management team to balance thecost. Day to day operations are also managed by the operation's department of the business.Without operations management it is not possible that organisation can work smoothly.In this present report, Mercedes Benz is being chosen for the assessment. It is a Germanglobal automobile marque and a division of Daimler AG and in 2018 it was the biggest sellingpremium vehicle in the world. Mercedes Benz is the well-known brand known for luxuryvehicles, buses, coaches and lorries. The headquarters of the is located in Stuttgart, Germany. Itwas founded in 1926 by Karl Benz. In 2018, company has sold 2.31 million passenger cars in theworld. Mercedes is contributing for the improvement in performance of the whole organisationby developing an effective operational management in the business which is helping theorganisation in analysing needs and demands of the customers so that Mercedes can develop theproducts having ability to satisfy the needs and demands of customers to sustain them with thecompany for long time and increase its profitability.This report includes a description about how effective operation's management can helpthe Mercedes in satisfying the demands of customers along with the main objectives ofoperational management. The study also includes an analysis of ability of operationalmanagement in elimination of hurdles in the business in order to achieve organisationalobjectives.B) OBJECTIVES OF OPERATIONAL MANAGEMENTOperational management helps the management in providing smooth running of normalcourse of business operations in the company. Operational management of Mercedes providesmajor information to the management of overall business' operations which helps themanagement in detecting the requirements of business and developing strategies accordingly inorder to improve the performance of firm and enhance its profitability and market share in thecompetitive market (Annarelli and Nonino, 2016) .1
Customers plays a vital role in any organisations' success (Yao and Schwarz, 2017).Business entity can have numerous types of customers and for the purpose of increasingprofitability and achieving organisational objectives and goals, Mercedes need to have a strongoperational management as to detect needs of customers to provide them the best level ofsatisfaction from its product. Customers can be divided into two categories i.e. internal andexternal. Various departments of firm, workers, members of the business, etc. can be termed asinternal customers of organisation. Whereas, external customers are those who purchases theproduct and services of company. In order to enhance the performance and profitability ofbusiness, Mercedes need to provide satisfaction to its both internal and external customers.For the purpose of providing the best satisfaction to its all customers, Mercedes need tofulfil its operational objectives, as it will result in better understanding of customers, needs anddemand and development of better strategies for the business in order to satisfy them and sustainthem with the business (Black, 2016).There are five main objectives of operation management which are defined as under:Quality: Quality can be defined as performance of tasks with some sort ofspecifications. Quality in the business operations can help organisation in reducing the cost ofbusiness (Martín, Ramos and Herrero, 2018). For the purpose of attracting and sustaining thecustomers with company, it is most important task for the Mercedes to give the best satisfactionlevel to each customers. For satisfying internal customers of the business, Mercedes need todevelop strategies and plans as to provide job satisfaction to its employees and all members ofdifferent departments i.e. its internal customers. For providing better satisfaction to the externalcustomers of business, Mercedes has to develop products having the best quality and ability tofulfil their needs and expectations from its products and services (Mercedes Benz OperationsManagement Essay,2018). Fulfilment this objective of the operational management helps thebusiness in sustaining the customers with business in order to maintain and increase theprofitability of the organisation.Speed: Speed refers to time gap between demand of external customers and deliverymade by the company in order to supply product or services as per the demand. In context withoperation management, speed includes time taken in movement of goods, taking any decision,delivery of goods, implementation of strategy framed by management, etc (Wang, 2015.). Speedin these factors in the Mercedes, can result in quickly making products available in the market as2
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