Operations Management Assignment- Nike

Operations
Management

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1 ...........................................................................................................................................1
Future impact of key challenges.................................................................................................1
Changing technologies ...............................................................................................................2
Globalization of markets including 1st and 2nd world entrants: ...............................................2
Changing customer expectations: ..............................................................................................3
Changing job designs: ................................................................................................................3
Quality management:..................................................................................................................4
Global manufacturing:................................................................................................................5
TASK 2 ...........................................................................................................................................6
Supply chain design....................................................................................................................6
Quality management...................................................................................................................8
Resource management..............................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Operations management describes as the administration of various business practices
which helps in generating most possible highest level of efficiency among organisation (O’Neill
and et. al., 2017). It can be considered as the process of transforming labour and material into
finished products and services in order to maximising profit and revenue of an organisation. The
major focused area of management operation department is to maintain significant balance
among cost and revenue to attain highest range of net operating possible profit. Nike Inc is well
known American multinational corporation who deals in sports equipments across the globe.
This company mainly engaged in development, design, manufacturing and most popular sales
and marketing of apparel, footwear, accessories, sports equipments and services. Nike is the
worlds biggest suppliers of athletic apparel and shoes and it is largest manufacturer of men and
women equipments. This report contains the study about various changing technologies that are
adopted by company for improving their organisational performance. Globalization of market
which involves 1st and 2nd worlds entrance. Altering expectation of consumers, various ways of
quality management. In this project, design of products and services which are offered by
company. Supply chain design, capacity management and managing inventories, resource and
quality management are explained in detail.
TASK 1
Future impact of key challenges
Operations management is known as the most important function of business enterprise
because it helps in planning, controlling and coordinating those organizational resources which
are highly important to manufacture different products and services. Also, it helps in converting
inputs into outputs. Input involves raw materials, procedures, technology and human resources.
On the other side, output involves final products and services. So, it can be said that operations
management is the only department which combines and coordinates business resources to
manufacture quality goods and services (Furlong, 2013, January). In other words, this concept is
associated with that process of production which converts raw material into finished goods. This
concept plays an important role in organizations, hospitals, banking systems, customers and so
on. Earlier, organizations did not give importance to this concept but in modern scenario, it has
become the key to attain future success. NIKE is a multinational company and it also gives core
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attention to its operations management function. There are number of challenges which should
be considered by managers of operation department as they can affect future growth and
performance of company. These are as follows:
Changing technologies
This is the first challenge which can affect NIKE in its future. It is highly important for operation
manger to determine each and every aspect of operations management. Also, it helps in
providing customer satisfaction and improving organizational performance. evaluate that how
this concept can help in providing customer satisfaction and increasing organizational
performance. It involves various tools and techniques which are interrelated with technology. So,
it can be said that there is huge interrelation between technology and operation management.
Technical factors help this department in developing product's design as well as also support in
managing and improving operational system and procedures (Reardon, Timmer and Minten,
2012). With the help of changing technologies, NIKE can reduce its production cost and improve
its delivery process in the future. Technological advancement can help this company in
improving its product quality which can create better value for its customers. Continuous change
in technical forces can result in high profitability and productivity of the business. However, it's
not an easy task to implement technology into production system but with the help of technology
acquisition, integration and verification, it can take place in the most effective and systematic
manner. Old machineries of cited company manufacture general products which are not
providing an appropriate customer satisfaction in their tarted market. But by installing 3D
technology in future, NIKE can improve their product designs and also can increase their
productivity. So, it can be said that changing technology will impact on mentioned organization
and its manufacturing process in upcoming years.
As per the changes in time, technical forces are also upgrading which can lead NIKE to
high level of success in upcoming years. With the help of changing technologies, company can
develop its product’s quality and design which can attract a large number of customers. Usage of
computers and supporting electronic systems can help this organisation in increasing its market
share in future.
Globalization of markets including 1st and 2nd world entrants:
In this modern world, globalisation put a huge impact on growth and success of business
organisation. In these days, every company wants to expand itself in international market in
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