Unit 14 Tour Operations Management: Assignment

Tourism and
hospitality
operations
management

Operations management of tour and travel 1
Contents
Introduction......................................................................................................................................2
Background......................................................................................................................................2
Task 1...............................................................................................................................................3
1.1 The effects of current and recent trends and developments on the tour operators industry. .3
Task 2...............................................................................................................................................4
2.1 Assessment of the stages and timescales involved in developing holidays...........................4
2.2 The suitability of different methods of contracting for different components of the holiday
and different types of tour operator.............................................................................................6
2.3 Calculate the selling price of a holiday..................................................................................7
Task 3...............................................................................................................................................9
3.1 The planning decisions are taken for the design of a selected brochure...............................9
3.2 The suitability of alternatives to a traditional brochure for different types of tour operators
and recommend the most appropriate for your tour package....................................................11
Task 4.............................................................................................................................................12
4.1 Strategic decisions made by different types of tour operator..............................................12
4.2 Compare the tactical decisions that could be taken by a selected tour operator in different
situations....................................................................................................................................13
Conclusion.....................................................................................................................................15
References......................................................................................................................................16

Operations management of tour and travel 2
Introduction
Tour operator industry is considered as an integrated towards the travel and tourism sector. This
unit 14 explores the trends and development that affect the tourism industry and the destination
that has been selected. Contemporary issues in the industry and their impact have been discussed.
Price determination and selling method have been analysed in the report with the objective of
strategic decision making. The study also includes the details related to the different types of
methods that are used for making the brochures and the facilities that offer the customization by
entering into the retail market which can bring the rise in the distribution channel. In addition to
this, the various types of analysis have been done which helps in understanding the effectiveness
of the industry in the market. The different strategies which are discussed which can be used to
enhance the demand of the products and services.
Background
The case scenario is based on the tour operator who is working for the large UK based company
as a Package tour development manager. The current experience is related to the account
manager for the 3 different holiday destination which is different from the previous work that
was to manage the PR and promotion for tours. The case reflects that there is need to develop a
package for the new type of clients who are concerned in excursions holiday at ancient heritage
sites and wildlife parks with the few days of beach outings in a hot destination. Bali is the place
that is selected as the destination which includes numerous sunny beaches and the heritage with
wildlife attractions in Asia.

Operations management of tour and travel 3
Task 1
1.1 The effects of current and recent trends and developments on the tour
operators industry
There is a rise in the tours leads to the rise in the industry that contributes in executing the
holidays. Along with this, there are numerous emergent trends and development that directly
impact the industry (MacIntyre, 2017). Similarly, there are some trends which create the direct
impact on destination Bali and these trends are
Rise in disposable income: - This has been witnessed that the rise in the GDP leads to the rise in
the income of the people. The year 2017, the Bali provincial and regional government find a rise
in the income of people by 13% with the rise in inflation rate by 2.7%. In addition, there is a rise
in the income by 9.5%with the inflation of 4% which is possible because people have started
investing their amount in visiting the place (Retalk Asia, 2017). This will bring the rise in the
disposable income of the people which will be utilized by them to visit the place.
Updated technology: - Tourism industry is totally depended on the technology like the use of
technology makes the rise in tourism of people. The technology contributes to improve the
quality and standards of the Bali which will lead to the rise in the number of tourists (Bowie,
Buttle, Brookes and Mariussen, 2016). In addition to this, up gradation in the technology affects
the tour industry as they need to adopt the same to remain in the market.
Marketing techniques: - The marketing is one of the effective sources which make the customer
aware about the destination that they should visit. The tour operator industry gets affected with
the market because the marketing of destinations will make the switch the needs and preference
of customers (Evans, 2015). Accordingly, the tour operators need to bring the changes in