Operations Management

The report focuses on the implementation of operations management and the ways in which organisations can control its processes by utilisation of its operational facilities at the organisation. The report is on Adidas, an excellent designer of shoes headquartered in Germany. The analyses of the report are on the operations management of Adidas and the role-played of the operations manager. The report provides a process chart that helps in understanding the development of the customer service process at Adidas along with the inventory management of the company. The implementation of lean management is provided for the company along with an analysis of the capacity management, which highlights the potential possessed by the company. Recommendations are provided for the proper development of Adidas in the industry.

Running head: OPERATIONS MANAGEMENT
Operations management
Name of the student
Name of the university
Author’s note

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Executive summary
The focus of the report is on the implementation of operations management and the ways in
which organisations can control its processes by utilisation of its operational facilities at the
organisation. The report is on Adidas, an excellent designer of shoes headquartered in
Germany. The analyses of the report are on the operations management of Adidas and the
role-played of the operations manager. The report provides a process chart that helps in
understanding the development of the customer service process at Adidas along with the
inventory management of the company. The implementation of lean management is provided
for the company along with an analysis of the capacity management, which highlights the
potential possessed by the company. Recommendations are provided for the proper
development of Adidas in the industry.

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Table of Contents
Introduction................................................................................................................................3
Part A.........................................................................................................................................4
i) Operations management......................................................................................................4
ii) Process management..........................................................................................................9
iii) Lean management...........................................................................................................14
Part B........................................................................................................................................17
i) Capacity management.......................................................................................................17
Part C........................................................................................................................................20
Conclusion and recommendation.........................................................................................20
Bibliography.............................................................................................................................24

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Introduction
Most corporate organisations emphasis on the marketing of products that are based on
the demands, needs and expectations of the customers. Hence, operations management in
these organisations play an important role in ensuring that alignment of business operations is
conducted that meets the needs of the customers. Mendling et al. (2018) is of the opinion that
the operations management is different organisations exist in three stages that includes
tactical, strategic and operational levels. Presently, the process adopted by organisations are
dependent on the capacity of every operations managers while trying to integrate the
operations associated with ever departments such as marketing, human resource as well as the
finance. The procurement of supply chain management is also undertaken in the process (Zur
and Shapiro 2015).
The role of every operation manger in business organisations is aimed at integrating
the different operational areas with the streamlines that are required for maintaining the
operations of an entire organisation. This is done to meet the needs and demands of the
customers. In the words of Vom Brocke, Petry and Gonser (2016) the requirements of every
customers are different and keeps on changing. Therefore, it is necessary to align the
operations that are not feasible based on requirements of the customers.
It is the duty of the managers to undertake the employment of the operations
management. This is done by taking into consideration the consultation along with the
requirements of the organisational and the industry standards. García-Fernández (2015) is of
the opinion that the evaluation of operational management provides ideas about the manner in
which each organisation can remain concerned with the needs of the customers. Peng et al.
(2016) proved the fact that the every standards of an industry constitute the standards of
every operation that are followed by the leading companies, which are based on its actions.

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This research focuses on the erstwhile operations management of a company and is matches
it against the industry standards. The company in focus is Adidas, a popular shoe
manufacturing and designing company that is located in Germany.
The research purpose is to provide an explanation about the importance and
implementation of operational management in large multinational companies, which leads to
the satisfaction of the customers usually based on the products manufactured and served by
the concern company.
Adidas is a German multinational company that deals with the development of
branded shoes in the world. The company was founded in 1949 and since has been one of the
leading manufacturers of shoes in the world. The revenue of the company is approximately at
$21 billion dollars and the employee strength of the company is more than 56,000. Some of
the products that are developed by the company include the footwear, sports shoes, sports
equipments and so on. Apart from Germany, the popularity of Adidas is spread across the
world (Adidas.com 2019). Therefore, it can be said that the success of Adidas can be
attributed to its development of the operations and other factors such as capacity.
Part A
i) Operations management
Adidas is one of the biggest shoe manufacturers in the world and the operating
functions of the organisation need to be based on the recent changes that exist in the business
world. The operation functions that are adopted by Adidas can be characterised with the fact
that Adidas plays an important role for the development of the business process so that it can
make expansion in the product line of the company (Adidas.com 2019). In the words of Al-
Haddad and Kotnour (2015), it is stated that the biggest operating functions that Adidas

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undertakes can be based on the evidenced from the fact that the company aims to maintain its
financial stature in an effective manner (Adidas.com 2019). The financial condition of Adidas
can be characterised with the fact that the company tries to ensure the intake of proper
revenue so that management of innovative strategies can take place at its stores (Adidas.com
2019).
Along with this, it can be evidenced that the modern practise of Adidas can be based
on the manufacturing of innovative and branded shoes that help in product development and
promotion of shoes (Adidas.com 2019). Adidas has managed to improve on its business
prowess and have managed to expand in countries all across the world with its exploits
(Adidas.com 2019). Hence, the current operational practise undertaken by Adidas can be
characterised by the fact that Adidas manages to develop its shoes based on the requirements
of the people (Adidas.com 2019). For example, people may demand to wear sports shoes and
thus, it is the duty of Adidas to fulfil he demand so that competitive advantage is maintained
in the company (Adidas.com 2019).
Therefore, it can be said that operations function of Adidas comprises of
understanding the needs and requirements of the customers and based on its various next
strategies are development that helps in its growth. Bhasin (2015) is of the opinion that
customer satisfaction is an important factor, which can assist in organisational growth. In the
case of Adidas, the demand made by the customers from all across the world needs to be
fulfilled in order to gain satisfaction.
Hence, proper financial management needs to be undertaken so that Adidas can
continue to develop its operations in the market by engaging in planning as well as
controlling the manufacturing and production activities. Therefore, evidence is provided
which helps Adidas to gain success, with the development of the raw materials for the

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manufacturing of excellent quality shoes, which can be considered as a valuable goods and
service (Adidas.com 2019).
Hence, an analysis can be made about the role of an operations manager while trying
to link the present practise of Adidas with that of the standard practise that is followed in the
shoe manufacturing industry. The focus of this part along with comparison is made on the
duties of the operations manager at Adidas aiming to understand the current practises that are
encouraged by the managers.
The role of the operations manager at Adidas includes:
Encourage development of a big picture perspective: The mangers of Adidas are
responsible for maintaining the overall wellbeing of the operations of a company. Therefore,
Biazzo, Panizzolo and de Crescenzo (2016) is of the opinion that the perspective is taken into
account that provides to meet the demands and expectations of the customers. The managers
consider critically though process so that an analysis can be made about the situation that
exists in the currently phrase of the organisation. Hence, the decisions taken by Adidas
usually account for the best interest of the company.
Mitigate conflicts: It is considered as the duty of the managers to resolve the various
types of conflicts that can exist in the department of Adidas. For Adidas the operations
managers try to manage and maintain unity between the different departments and stores
associated with Adidas to ensure that conflict of interest does not exist at the workplace
(Adidas.com 2019). This can be termed as useful as the company can deal with the different
stores across different countries.
Scrutinise the financial information: Overseeing of the financial information can be
important for the operations manager mainly since the monitoring of the financial conditions

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is required for preventing the departments from indulging in overspending of the products. As
suggested by Orzen and Bell (2016) the financial information that is related to business
require to be managed based on the evidence that cost benefit analysis can help in the
management processes at Adidas. Hence, for Adidas the financial information can be
considered as important role for the organisation development (Adidas.com 2019).
Monitor the inventory and supply chain: Cooper (2017) is of the opinion that the
supervision of the inventories related with the supply chain require to be done based on the
tracking and monitoring of the inventories within the organisation. In the case of Adidas, the
inventory development needs to be done for a steady supply chain management that is based
on the supply chain management owned by the company for continuous development of its
practises.
Monitor the full process: The supervision the operations process at Adidas needs to
be maintained by proper authorities so that failure in any of the process or department does
not exist (Adidas.com 2019). The operations manager need to develop the inventories in a
manner so that it can ensure the distribution to the customers is successfully completed.
Observations made by Kadarova and Demecko (2016) satisfaction of the employees need to
be specified based on a single process, in an entire organisation.
Manage work and employees: Managing the employees along with the workflow
need to be done based on the staffing requirements of Adidas. The development of the
operations management needs to be based on the collaboration with the HR managers while
recruiting the employees so that effective workflow can take place. In the case of Adidas, the
workflow and the employees contribute to its success (Adidas.com 2019).

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From analysing the role of the operations managers, the key issue that Adidas
operating manager faces can be identified. The key issue faced by the company is that of the
excessive pressure in trying to supervise the entire work process.

9
Approval is provided
by Adidas for
meeting the
requirements and
approval of budgets
Customers purchase
from the retail outlet
Direct interaction between
the sellers and the
customers
Marketing department provides
information about the customers
Customer requirements are
communicated
N
YN
Production of branded
shoes as per customer
needs
Requirements of the
customers are provided
before the managers
Price set by the
managers of Adidas
Customer feedback is collected for development
Inventory management
Storage
Order placed to the inventory
Inventory is checked to identify if the custome
OPERATIONS MANAGEMENT
ii) Process management

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Figure: Process chart of Adidas
(Source: Adidas.com 2019)
Process analysis and improvement: The analysis of the process chart of Adidas helps
in the continuation of the business process. It is necessary that the company follow the
development of its business practises so that analysis and improvement of the products can be
done on a regular basis (Adidas.com 2019). Plenert (2016) opines that the entire process
analysis is done regularly, that helps Adidas to make related changes based on the
development of its supply chain process along with the manufacturing process.
An example can be stated that facilitates the necessity of Adidas while analysing the
rate at which the inventory is checked to ensure that the production of the branded shoes are
made based on the requirements of the customers (Adidas.com 2019). Adidas need to
continue and develop its composure in the business process while trying to improve the
monitoring process for making the creating a flexible process chart (Adidas.com 2019). The
analysis can be done with the help of the operations manager and the HR managers of Adidas
can so that satisfaction of the demands of the customers can be made (Adidas.com 2019).
Hence, an improvement in the process can be made to ensure that Adidas continue
with the development of its process that is based on the flaws identified (Adidas.com 2019).
For example, it is necessary to check the inventory so that Adidas can ensure the
improvement of the process required for the smooth functioning of the organisation. The
suggestion for improvement is the maintenance of proper checklist so the managers of Adidas
can ensure that the requirements of the customers are met (Adidas.com 2019).
Customer service strategies: According to Minh (2015), the customer service
strategies are plan of action that is formulated to ensure that every customer remain satisfied.
In the case of Adidas, the customer satisfaction can be considered as an important factor,

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which helps in understanding the company, and assists in the development of profit
(Adidas.com 2019). Hence, the strategies undertaken by Adidas, which helps the company in
its development, include:
Ensure development of an optimised training programme: In the words of
Agarwal and Sharma (2016), the customer satisfaction dependent on the services provided by
a company, which is based on the products and the quality of behaviour undertaken. At the
same time, Mandujano et al. (2017) agreed that proper training is required to be provided to
the employees that include behavioural lessons so that proper treatment of the customers can
be provided which provides a sense of effective bonding with the customers.
Select the correct tools: Adidas need to ensure that correct tools and techniques are
used for developing excellent customer services (Adidas.com 2019). The company can
employ people for every corner in the department stores to provide proper guidance that can
be related to the characteristics of the branded shoes (Adidas.com 2019).
Personalise the experience: Customers need to be provided with personalised
experience to maintain the loyalty of the products. As stated by Schniederjans et al. (2018)
every personal experience of the customers needs to be provided by ensuring regular
conversation via emails or provide notifications during the launch of new products
manufactured in the market. Adidas also can make personal calls to the customers or provide
text messages to convey similar information (Adidas.com 2019).
Inventory management: Inventory management is the technique of supervision,
which consists of the non-capitalised assets like the inventory and the stock items. Alagaraja
(2017) opines that inventory management can be considered important feature of supply
chain management as it helps in supervising the flow of goods from the manufacturers to the
warehouses. From the analysis of the process chart, in the case of Adidas, the inventory

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management possess by the company can be considered as critical (Adidas.com 2019). A
major function of inventory management is the fact that detailed record can be kept for all the
materials that exist at the inventory (Adidas.com 2019).
The inventory management process that Adidas need to undertake is the basic process
that is focused on the recording and the maintenance of the manufactured goods and services
(Adidas.com 2019). In Adidas, the delivery of the inventory is made at the receiving area of
the warehouse so that transfer of the stocks can be reduced (Adidas.com 2019). The finished
goods can be returned to the stock areas so that the shipment can be made directly for the
benefit of the customers. Hence, it can be said that the inventory management of Adidas is an
important process required for the development of the relation of the company with the
customers (Adidas.com 2019).
In this regard, it can be evidenced that the inventory management associated with
Adidas can be considered as important for the benefit of the company. Chiarini, Found and
Rich (2016) is of the opinion that complying with the truth that Adidas can continue to
develop its inventory is based on the evidence of meeting the customer requirements so that
the implementation of a proper inventory management can be made (Adidas.com 2019).
Scheduling operations: The scheduling of operations indicates to an established time
and the application of resources that is possessed by an organisation. Arnaboldi, Lapsley and
Steccolini (2015) is of the opinion that this process helps in the scheduling of the operation
functions that are required to be based on the use of equipments and facilities which are also
required for the proper scheduling of the activities that is undertaken by Adidas. In the case
of Adidas, the scheduling operations require to be maintained based on the evidence that
issues related to its development can lead to the mitigation of the process chart and along
with it allow the company to continue with its development (Adidas.com 2019).

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In the case of Adidas, it has been seen that the company can consider two approaches
that can help it to continue with the function established in the business and ensure that the
development of the business takes place in an effective manner. One such approach that is
undertaken by Adidas consists of the forward scheduling (Adidas.com 2019). Forward
scheduling can help in process related to time and offer a job lead-time to make assumptions
about the process time that is required at the organisation. Along with this, Adidas can
implement the application of the backward scheduling to maintain planned receipt for the
development of the products before the due date is complete and move back in the production
schedule (Adidas.com 2019).
However, Rinehart, Huxley and Robertson (2018) stated that for Adidas to succeed in
the market, the application of both forward and background scheduling is needed to be
implemented. Nicholas (2015) observed about the fact that application of both the forward
and backward scheduling may help in gaining similar results. Thus, Adidas can implement
these two techniques for the development of its activity in the organisation.
Purchasing and supplier management: Purchasing and supplier management
involves the elevation of products that is established between the stages of manufacturing to
that of the distribution to the customers. In the words of Oberhausen and Plapper (2015), the
adoption of the long journey can assist in the purchasing and maintenance of the supplier
management so that can important decisions related to cost of a product along with its quality
can be scheduled and maintained as per customer requirement. Vlachos, Siachou and
Langwallner (2019) is of the opinion that decisions are important as it affects the choices
made by customers and hinders the final strategy that is undertaken by the companies.
Therefore, it can be said that for Adidas the development as well as the purchase and supply
of management goods can help in the identification of the manner related to the reduction of

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costs, which can account for making improvement of the savings of an organisation
(Adidas.com 2019).
Therefore, the reduction of costs can assist Adidas to continue with the investment
made from its savings to ensure that the company continues to understand the manner in
supplier relationship can improve the creation of products for the company (Adidas.com
2019). Bercaw (2017) is of the opinion that the purchased materials associated with Adidas
can be attributed to the fact that the company consists of proper trade off between its rival
companies so that supply management professionals can understand the actions required to be
taken for maintaining customer satisfaction. Therefore, it can be observed that negotiation of
successful contracts with the suppliers is required to be maintained so that Adidas can form
proper negotiation between products.
iii) Lean management
Lean management can be considered as concepts that are used and accepted widely
across different organisations. Schniederjans et al. (2018) is of the opinion that lean
management can assist in developing a manufacturing system, which can be achieved without
making any sacrifices to the productivity of an organisation or help in the creation of
problems. In the words of Distelhorst, Hainmueller and Locke (2016), the usage of lean
management can be attributed with the development of an organisational activity that can be
considered as additional value for the formulation of ideas, which are presented by the
managers. Therefore, Pearce et al. (2018) is of the opinion that lean management assists in
identifying and eliminating any wastes that is secreted during manufacturing by using various
tools like six sigma, total productive maintenance, poka-yoke and many more.
The lean management implementation can lay emphasis on the importance of
optimisation and the workflow by the use of strategic operational procedures. At the same

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time, Cortes et al. (2016) are of the opinion that any reduction of wastes need to be mitigated
with the aim to remain adaptable and flexible so that improvement in the level of production
can be allowed. Undertaking proper research and development can help in the development
of lean management and make significant investment for employees to gain developed
products so that initiation of the elimination of waste process in an organisation can be made.
In the words of Campos and Vazquez-Brust (2016), lean management aims to simplify the
operational structure so that performance at the workplace is not hampered.
The analysis undertaken for Adidas, provide the fact that the company is into the
implementation of lean management and is aware of the benefits that it can derive from the
application of the lean management process (Adidas.com 2019). Hence, an analysis can be
made based on the benefits of the lean management and on the achievement of success for
Adidas due to the implementation of lean management. These benefits include:
Focus: Lean management can help in reducing the wastes promptly. Thus, the focus
of Adidas is on the activities that bring value to the organisation (Adidas.com 2019). For
example, Adidas can take precautions to ensure that the research and development be
improved so that it can help in analysing the requirements of the target customers
(Adidas.com 2019).
Improving productivity and efficiency: Adidas need to provide the employees with
various opportunities to deliver products and create value for the products (Adidas.com
2019). It can help in the development of productivity and improve the efficiency of the
employees. The tasks of the employees can be defined clearly so that no distractions exist that
can be related to the roles of the employees (Adidas.com 2019).
Smart process: In the words of Graban (2016), the smart process is the pull system in
which case Adidas need to focus on delivering the work on time if actual demand exists in

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the market. The actual demand leads to the second step in the pull system and hence, tends to
divert from the actual management of the adapted process that is obtained by Adidas
(Adidas.com 2019).
Smart utilisation of resources: In the words of Sunder (2016), production is based on
actual demand, which denote the fact that various resources are needed at a time. For Adidas,
the application of the lean management can help it to continue with the development of the
resources that relate to finances or the development of the employees to improve
productivity. The management and better utilisation of resources can assist Adidas to
maintain its composure in the business (Adidas.com 2019).
Increase in the quality of products: The increase in the efficiency of the operations of
the employees can helps to remain free and provide resources that are required for the
innovation and quality control. It is also needed to be mentioned that lean management can
help in the reduction of wastes. In the case of Adidas, the development of the confidence and
motivation of the employees along with the quality of the products can increase and lead to
customer satisfaction (Adidas.com 2019).
Improved lead times: The manufacturing processes are considered as monotonous and
so business organisations need to provide better responses for any fluctuations in the demand
category to ensure that the demand of the customers are taken into consideration. Adidas can
reduce the delays and lead to better time management within the organisation (Adidas.com
2019). Hence, the lead-time of Adidas can be adopted strongly due to this process.
Sustainability: The fact that Adidas can indulge in less wastage of the product can
result in the better adaptability of its products (Adidas.com 2019). This can assist in the
development of the business organisation so that it can be better prepared for serving the
community. The sustainability factors help in defining the future of the organisation and

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hence, Adidas can continue with its development of the factors that may be a positive impact
in the acceptance of sustainability in the organisation (Adidas.com 2019).
Satisfaction of the employees: The employees need to be satisfied by using proper
motivational techniques. Oakland and Marosszeky (2017) provided opinion that it can help in
understanding the required work to be done and thus can continue towards the development
of Adidas as an organisation so that negativity does not exist. For Adidas, satisfaction of the
employees can result in the better development of quality of work and can help in the
improvement of the organisation (Adidas.com 2019).
Increased profits: It is necessary that a company like Adidas procure resources to
implement lean management so that it can provide the best quality of branded shoes to the
customers and at the same time ensure that profit of the company is at a continuous increase
(Adidas.com 2019).
Availability: The availability of the products along with the lean management
implementation may be gained throughout the services provided during the day. Hence,
Adidas can embark to take on the lean management of the products so that consideration as
well as the availability of resources is made which leads to its implementation (Adidas.com
2019).
Part B
i) Capacity management
The goal of maintaining capacity management is to make sure that its application of
information technology as well as resources can be arranged properly so that the current and
future business requirements can take place. According to Netland, Schloetzer and Ferdows
(2015), the similar interpretation of the tasks associated with capacity management denote the

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fact that development of three views of capacity management usually comprises of the sub
processes, which are undertaken by a company for the development of its popularity. In the
developed world, Hallam and Contreras (2016) is of the opinion that the uncertainty about the
capacity of an organisation can be taken into consideration which helps in identifying the
approach taken for maintaining a proper and effective capacity planning.
For Adidas, every activity that is undertaken can help in the optimisation of the
efficiency as well as the performance for undertaking planning and justification of the
financial investment. In the words of Schniederjans, Schniederjans and Cao (2018), the major
concern for capacity management is to provide assurance to organisations like Adidas, about
the ways to monitor performance using the manufacturing of services and products. The
planning of capacity requires Adidas to make acceptance about the fact that it imitates the
association with the production process and consist of a negative outcome for its
development. Hence, in the words of Leitão, Brito and Cubico (2019) it can be said that
capacity management can help in fulfilling the competencies for a lengthy time. Hence, long-
term goal can be fulfilled and organisations like Adidas can gain the required exposure.
Hence, an analysis can be made based on the benefits that can be derived from the
application of capacity management. The benefits can help Adidas to gain its business
objectives ensure that the company develops with its business towards the fulfilment of its
goals to remain the best shoe manufacturing company in the world (Adidas.com 2019). The
benefits from the application of the capacity management include:
Monitor cycles: Capacity management takes into account the personnel, facilities
along with the production schedules and the supplies. The careful planning of the capacity
model can help in monitoring of the cash during the period of growth. As stated by Bakar,
Subari and Daril (2015) the process can be considered as effective for Adidas mainly due to

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the times which the company seeks to expand into other countries (Adidas.com 2019). At the
same time, Harris, Intelligence and Healthcare (2017) provide opinion that the monitoring of
the costs can be done during the time of recession. Hence, the ability to witness the projected
capacity can assist Adidas to implement changes in the budget and make sure that mitigation
techniques be undertaken so that financial resources do not get lost for Adidas (Adidas.com
2019). Thus, Boyabatlı, Nguyen and Wang (2017) provides opinion about the ability to
monitor the financial resources that are needed for accounting any one of the most crucial
stages in capacity management that can be used for delivering schedules which require an
understanding of the supplies that are related to shipping of the products.
Production cycles: Adidas can utilise capacity management to make sure that the
production is developed in a proper manner (Adidas.com 2019). This pertains to the fact that
the quality of the products and services are taken into consideration, which ensures the
satisfaction of the customers is maintained. According to Ning and Sobel (2017), the
production cycles are made by considering the expected business cycles that account for the
fact that every organisation need to ensure maximum productivity to be made during the sales
session. In this regard, it can be said that for Adidas, the focus must be on the festive seasons
and the ways in which the customers can be brought in to contribute for the development of
sales in the company (Adidas.com 2019). As stated by Humayun et al. (2016) capacity
planning helps to make identification to the start time of the cycle so that changes can be
brought about for product development in an instant manner. As for example, Adidas can
bring about changes in the development of the products by ensuring that excessive financial
savings are made (Adidas.com 2019).
New location: The growth of the company can provide Adidas with opportunities for
exploring more territories that can be brought about for the development of the company.
Therefore, Yu, Chen and Zhang (2015) is of the belief that a shift in the new locations can be

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made to ensure that Adidas expands and make their presence known in the organisation. It is
an established fact that Adidas is one of the best shoe manufacturing companies in the world
(Adidas.com 2019). Hence, the observation made by Slack (2015) about the shifting to new
locations cannot be considered as a challenging factor for Adidas particularly after testing
success over the years. With the application of capacity management, Adidas can project
accurately about the rate of success that it may gain (Adidas.com 2019). For example, Adidas
may find it difficult to gain success if it sales only spots shoes as the target market comprises
of local customers that are not into sports (Adidas.com 2019). Hence, it can be said that for
Adidas to succeed after the expansion of the market the company require proper assistance
from the application of capacity management.
Information: For Adidas to develop a competitive advantage, information that is
related to the competitors is required. According to Sabet, Yazdani and De Leeuw (2017),
capacity management can assist a company to gain the required information on a daily basis
by using digital platform. For example, Adidas can gain access to the websites of the
competitors by using modern ethical methods of socialising. Although Glock et al. (2018) is
of the opinion that it may be termed as spying, Adidas can ensure the profitability of its
company is never lost. Therefore, it can be said that Adidas can continue with the
development of its company by obtaining strategic information about the competitors after
recruiting people capable of handling social media. It can assist Adidas with an opportunity
to succeed beyond the sale of sports shoes.
Part C
Conclusion and recommendation
Based on understanding of the situation associated with Adidas, it can be said that the
company is one of the most popular shoe manufacturers in the world. The fact that Adidas

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has managed to secure its existence in the current market highlights the activities in which it
has been able to prove itself in the world successfully. Therefore, conclusion can be provided
about the strengths of Adidas and the ability of it to manage resources that may have led to
the growth of the company.
Conclusions that can be drawn are the fact that Adidas is capable of securing that it
maintains an effective operational management scheme. This can be considered based on the
evidence that Adidas had managed to maintain proper financial stature about its business. The
role of the operations manager at Adidas is perfectly defined and the definition provided
helps Adidas to manage and ensure continuous development of its business in a proper
manner. Moreover, it can be said that the operational growth can be linked with the fact that
Adidas has earned respect among the shoe manufacturing industry in short time.
The process adopted by Adidas for maintaining the effectiveness in its marketing
strategy and for meeting the requirements of the people can be considered as a factor that
helps Adidas to gain fame in the international market. The fact that Adidas cross checks with
the inventories before committing to meet the requirements of the customers can be
considered as a strategic development of its policies. Along with this, the simplicity of the
policies and its ability to manage inventory can be considered as important and defines the
success that can be associated with Adidas so that it can continue with the development of its
business policies in the market. Therefore, it can be said that based on these activities Adidas
is one of the best shoe manufacturing companies in the world.
Along with this Adidas is seen to use the lean management theory to make sure that it
continues with its development of the activities in the market research. The manner in which
Adidas can establish the potential sources can speak about the ability of the company to
restore the balance required to be created between the production and services. An example

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can be given about the way by which Adidas have ensured that it can continue with the
development of the delivery of products while ensuring that the company provides support to
the development of lean management and concept in the organisation. Thus, based on the
lean management practise of Adidas, it can be concluded that is able to maintain the
expectations from the point of view of the customers.
Hence, another conclusion that can also be drawn from the analysis of the capacity
management of the company is that it is seen that Adidas has managed to ensure it continues
with the development of the employees and other required resources for organisational
purpose. As an example, it can be seen the capacity management analysis show that Adidas is
capable of further expansion while maintaining its financial support for the growth and
development of the company. Hence, evidence shows that for Adidas to continue with its
success, the company can develop areas that can help in its business management. Hence,
recommendations can be provided to Adidas so that it can gain success in the business.
One such recommendation that can be provided to Adidas is that the company need to
maintain constant analysis of the problems that exist during the expansion of its market. From
the analysis has been seen that Adidas require to enhance its reputation in the international
market by maintaining diversity of products for the development of its business. It is
necessary that the company manage to undertake its business in new areas by analysing the
external factors and the demand of the customers. These factors are capable of causing
hindrance for its growth. This can be mitigated by the analysis of various internal and
external capability methods.
Market research can be conducted by normal survey of the customers for the gaining
information about the needs can be a recommended factor for maintaining the ethnic history
of the organisation. It can help to ensure that Adidas maintain its reputation as an ethical

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organisation known for success based on hard work. At the same time, Adidas is required to
ensure that it develops a lean process that can continue to maintain the satisfaction of the
customers.
Adidas can adopt lean processes like six sigma to continue with the stability in the
market. The company needs to understand the actions by which it can continue with the
development so that proper environment can be maintained in the business. Thus, Adidas can
ensure that it maintains its business dominance in the shoe manufacturing industry.
Therefore, for Adidas the development of consistency in the international market can help the
company to adopt lean management process to make assessment about the capacity process
required for the manufacturing of quality shoes for the growth. Thus, this can be considered
as another important chance that Adidas need to implemeent for its development.
Therefore, an overall conclusion can be provided that helps in understanding Adidas
and its business practises. The actions undertaken for the development of the recommended
activities point to the fact that the capability of Adidas in the international market, is of high
stature and that is one of the best shoe manufacturing multinational companies in the industry
due to its bold decisions. The implementation of these recommended changes can help in the
development of Adidas in an effective manner.

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OPERATIONS MANAGEMENT
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