Operations Management and Service Excellence

Operations Management and Service
Excellence

Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
TASK A................................................................................................................................................3
Comparative Four Vs Analysis..........................................................................................................3
Comparative Performance Objectives Analysis.................................................................................5
Design Analysis.................................................................................................................................7
PART B.................................................................................................................................................8
Overview...........................................................................................................................................8
Global operations strategy of Starbucks and overall macro environment..........................................8
Key requirement, challenges and capabilities....................................................................................9
Evaluation and analysis...................................................................................................................10
Recommendations...........................................................................................................................11
CONCLUSION...................................................................................................................................12
REFERENCES....................................................................................................................................12

INTRODUCTION
Operation management is considered as the crucial process of business is it support in
designing and controlling business production (Hendayani and Fernando, 2018). It is very
important for organisation to perform operation management services activities in correct and
effective manner. There are different function supply chain, planning and control quality
control and so on. This report based on Starbucks company. This organisation is dealing in
coffee shop industry and it is offering varieties of coffee different part of the world. Starbucks
organisation was established in 1971 and founder of this organisation is Jerry Baldwin and
Zev Siegl. Headquarter of located in Seattle, Washington, US. This report will includes
different elements of Four Vs Analysis for comparison with rival company. In this
performance objectives are compared in order to analyse the operational performance of
organisation as well as design analysis is conducted. Apart from this global operational
strategy and surrounding macro environment of business is evaluated. Key requirements,
capabilities and challenges of business is also analysed. In this report management on various
operational resources of company is indentified as well as some recommendation for
improvement in operations of business is determined.
MAIN BODY
TASK A
Comparative Four Vs Analysis
It is very important organisation to analyse competitive advantage over other Rival
companies. This will help organisation to conduct business activities in more effective
manner as well as identify its strength and market opportunities. Starbucks company can
conduct competitive analysis on various attributes such as raw material, business process,
cost effective techniques, funding, technology, management activities and many more.
Greggs is a well established company which is also providing high quality coffee product and
services customer. In order to compare Starbucks with Greggs organisation four Vs analysis
very effective. This analysis model full support in comparing both organisation on the basis
of visibility, volume, variety variation (Kang, Moon and Moon, 2015). These are the most
common attributes help in evaluating and determine competitive advantage organisation over
other. This comparison will help observing the effectiveness and efficiency of business in

order to achieve predetermined mission and vision. Comparison Starbucks and Greggs
company is mention below on the basis of four V's.
Four Vs attribute Starbucks Greggs
Volume This attribute of production
refer as the level of business
production in order to earn
more profits. Starbuck
organisation is developing and
creating products and high
volume as this will support in
minimizing the cost of
manufacturing. Starbucks
stores is located in different
part of the world which lead to
increase the volume of
manufactured products of
respective company.
Greggs company is dividing its
business operations into
different parts. This is very
useful process of increasing
the volume of products.
Dividing of large task into
smaller parts and communicate
the roles and responsibility to
employees will support in
increasing the volume of
products.
Variety This organisation is working
with the concept of expertise
in its field. Starbuck
organisation is known from its
high quality coffee products
and its is offering different
variety of coffee products to its
customers.
Greggs company is providing
different variety of bakery
products to customers. This
will lead to attract more
customer with different needs
and wants (Maje, 2016). By
flexibility of offering different
types of products respective
organisation is able to enhance
is brand image.
Variation This can be describe as the
changes in pattern of demand
of products and services over a
For providing variation is
products and services Greggs
should add more kind of