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Operations Management: Hard Rock Café

   

Added on  2020-05-11

16 Pages5551 Words226 Views
Running Head: OPERATIONS MANAGEMENT 1Operations Management: Hard Rock Café

OPERATIONS MANAGEMENT 2Table of ContentsIntroduction......................................................................................................................................3Company Description......................................................................................................................3Goals and Objectives of Hard Rock Café....................................................................................4Different Aspects of Operation Management..................................................................................4Goals and Objectives...................................................................................................................4Operations Strategy......................................................................................................................4Contribution to competitive priorities..........................................................................................5Order qualifiers and winners........................................................................................................5Customers.....................................................................................................................................6Operations Management at Hard Rock Cafe...................................................................................6Effective product and service design...........................................................................................6Quality Management....................................................................................................................7Layout Strategy............................................................................................................................7Location.......................................................................................................................................7Supply Chain Management..........................................................................................................8Inventory Management................................................................................................................8Increase in the capacity of hotel...................................................................................................9Vertical Integration......................................................................................................................9Expansion Strategy....................................................................................................................10The Next Five Years......................................................................................................................11Environmental Changes.............................................................................................................11Changes in Operation Management...........................................................................................11Factors behind Changes in Operations Management.................................................................12Increased Competition............................................................................................................12Changing consumer preferences and demands......................................................................12Emerging Markets..................................................................................................................13Conclusion.....................................................................................................................................13References......................................................................................................................................14

OPERATIONS MANAGEMENT 3Introduction Operations management is the process, which includes various processes and activities, whichare related to the development of goods and services via conversion of inputs into outputs. It is asignificant process for any organization, whether it is in service industry or manufacturingindustry. Under this process, each and every organization needs to create an operations strategythat is used as a long term plan for utilizing its key resources to establish compatibility betweenorganizational resources and corporate level strategy of the company. It includes differentpractices of a firm, like; product and service design, quality management, supply chainmanagement etc. For this discussion, the organization that is taken into consideration is Hard Rock Café, which issituated in United Kingdom. This report consists of various aspects of operations managementregarding Hard Rock Café. It includes performance goals and objectives of the chosenorganization. Under operation management process, it includes the goals and objectives, orderwinners and qualifiers and contribution to competitive priorities. Furthermore, it comprises ofdifferent processes of the organization, which are required to transform the inputs into effectiveoutcomes. Furthermore, there is the discussion about why the company needs to change itsoperation management and operations strategy over the timeframe of next five years. Company Description Hard Rock Café is a food service organization that is mainly dedicated on running casual diningrestaurants. It was found in London in the year 1971 and it is headquartered in Orlando, Florida.The organization has established its business through a themed restaurant concept. At therestaurant, the guests and customers are welcomed with a great ambience. Till December 2015,Hard Rock group has covered 59 nations, which include 23 hotels, 168 cafes and 11 casinos.Currently, Hard Rock Café is one of the largest restaurants in the world. Hard Rock Café is thebest example of effective operations management process (Clark, 2014). The success of firm islinked with its effectiveness in implementing the practices of operation management andpersonnel management, like; wait staff, kitchen staff etc. The company is adopting variousoperation strategies, which are assisting the organization in converting its goals and objectives intangible processes and outcomes (Hard Rock Café, 2017).

OPERATIONS MANAGEMENT 4Goals and Objectives of Hard Rock Café The mission statement of Hard Rock Café is “to develop realistic experiences, which rock”. Themajor goal and objective of the company is to serve its guests or customers by providing themquality food services, so that it can satisfy its potential customers and increase its customer base. The organization considers its customers as a driving force. The operations at the firm are veryeffective, efficient and managed ethically. It is primarily focused on maintaining higher qualitystandards. Different Aspects of Operation Management Operations management is significant for each and every business, but at Hard Rock Café, it isimportant to offer the customers unique and exclusive dining experience, which they desire. It isthe best example, when it comes about the operation management (Anderson, Anderson andParker, 2013). The organization is serving a huge customer base by managing its businessoperations effectively. There are various aspects of operations management, which need to beconsidered here. These aspects are stated below; Goals and ObjectivesOperation management is necessary for an organization to enhance its business operations. HardRock is continuously planning to improve its operations and services, so that it can increase itsrevenues. At this café, the major objective behind operation management is to establish theoperations, which satisfy the corporate objectives and minimize the issues and problems causinginefficiency. Operations StrategyOperation strategy refers to the approaches, which are used by an organization to attain itsbusiness objectives. By creating effective operation strategies, a firm can scan and adopt efficientand effective processes for utilizing people, resources and other systems (Aviv, Lariviere &Terwiesch, 2009). As a leader in the food industry, the company changes its operations strategytime to time to fulfill the needs and demands of customers. It has designed its operations strategyto become a part of globalized economy and attain the goals. Hard Rock Café has increased thecompetitive advantage by creating exclusive advantage against its competitors. Under itsoperation strategy, the major focus of entity is on differentiation. Thus, they provide the uniqueservices than other food companies. In managing its operations, the company is going through

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