IKEA 3 Positioning and Differentiation

Assessment of IKEA’s strategy 5 2.1 Value chain 5 2.2 Analysis of the three sources of value (economic, social, and environmental) in IKEA’s value chain 7 2.2.1 Economic 7 2.2.2 Social Value 7 2.2.3 Environmental Value of IKEA 7 2.3 Relation of the value sources to the wants and needs of the core customers of IKEA 8 2.4 Role of IKEA’s supply chain in Value Proposition 8 2.5 Reflection of customer value (economic, social, and environmental) in the