TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Effects of current and recent trends and developments on the tour operators industry.........3TASK 2............................................................................................................................................42.1 Stages and time scales involved in creating holidays from London, UK to Paris, France....42.2 Evaluation of suitability of different methods of contracting................................................62.3 Calculation of selling price of a holiday from given information.........................................8TASK 3............................................................................................................................................83.1 Evaluation of planning decision taken for the design of a selected brochure........................83.2 Access the suitability of alternatives to a traditional brochure for different types of touroperators.......................................................................................................................................93.3 Evaluation the suitability of different methods of distribution used to sell a holiday fordifferent types of tour operator .................................................................................................10TASK 4..........................................................................................................................................114.1 Evaluation of strategic decisions made by different types for tour operators......................114.2 Compare the tactical decisions that could be taken for selected tour operator in differentsituations....................................................................................................................................12Conclusion ....................................................................................................................................13REFERENCES..............................................................................................................................15
INTRODUCTIONTour operation management can be regarded as a most important process which helps inarranging and offering various types of services in the form of complete tour packages. It is themost effective way on the basis of which organizations can create healthy package holidays fortheir clients (Dezdar, 2012). There are various tour operators which mainly look for betteradvertisement of their various tour operations. Within this same concern, these operators takecharge from audience and provide them quality travelling services in an affordable price. Thepresent report is based on the 4 different case scenarios (Barrett, 2012). In thus, Thomas Cook istaken into consideration for first task which is British Travel Company which is also listedcompany and registered on London Stock Exchange. Company deals with various travel servicesrelated to the scheduled passengers airlines, package holidays, booking of hotels, resorts etc. Inthis concern, first task presents the current and recent trends and development on tour operatorindustry. Second task is based on the creation of a sightseeing tour for Chinese students fromLondon, UK to Paris, France. It gives appropriate description about the stages and timescalesinvolved in developing holidays and also to be able to calculate the selling price of a holiday(Smith and Waterton, 2013) . In addition to this, third task is based on the scenario of workingwith marketing department of the company and evaluation of the planning decisions fordeveloping a new brochure for adventure holidays. Further, the last task presents the strategicdecisions made by the different type of tour operators. TASK 11.1 Effects of current and recent trends and developments on the tour operators industryThomas Cook is one of the leading travels and tourism agency based in London, UK andserves various tourism services. Tour operation industry is one of the fastest growing and leadingindustries. In order to maintain their competitive position it is becoming highly important forThomas Cook to scan their environment effectively so that better tour packages can be plannedfor all their customers (Smith and Waterton, 2013). There are various recent trends anddevelopments take place within tourism sector which totally affects their business operations. Inthis same concern, tourism industry is considered as one of the fastest growing industries whichalso help in increasing economy and revenue of country (Cooper and et al., 2008). Due to this,3| P a g e
there are several developments have been seen by the nation among which some of them are asfollows: 1.Technological development: Within any tour operator industry technologicaladvancement plays a most crucial role. By the way of adopting latest technologies,Thomas cook can easily enhance their worldwide consumer base (Mehmetoglu andNormann, 2013). It is regarded as a best platform for this company as they can attractmajority of target customers over the internet. With the help of this, customers nowadayscan easily book and cancel their tickets online (Damonte, 2013). 2.Increase in spending power: Majority of customers these days are shifting towards thechanging and current trends.The recent developments have affected the perception ofindividuals. Their spending power gets increased day by day and the same is influencedwith the increase in post and designation (Mehmetoglu and Normann, 2013). It clearlystates that, due to the increasing level of income tour operator industries are able toexpand their business. With the same, Thomas Cook can attract huge base of customersand generate more of the revenues with the increasing profitability as well. Further, inthis concern, it can be stated that due to the increasing spending power of customerstowards the tourism sector all tour operators can attain higher competitive advantage(Gray, Matear, and Matheson, 2016).3.Satisfaction of customers:Tour operator industries such as Thomas cook is highly affected due to the recent trendsand developments. Due to the increasing needs and desires of customers they aredeveloping several tour packages for their customers and enhance their level ofsatisfaction (Barker, 2014). It helps in increasing their consumer base ad various tourpackages for different destinations will give clients a new way to explore different venue.In this concern, due to the increase level of customer satisfaction company can easilypromote organization products and services with the help of word of mouth. TASK 22.1 Stages and time scales involved in creating holidays from London, UK to Paris, FranceIn order to create sightseeing tour for Chinese students from London, UK to Paris, France anew tour plan will be developed (Krogerus, 2011). For the same, tour operator needs to expand4| P a g e
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