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Assignment on Operation Management (PDF)

   

Added on  2020-12-18

13 Pages4121 Words196 Views
OPERATIONSMANAGEMENT

Table of ContentsINTRODUCTION...........................................................................................................................1Introduction............................................................................................................................1Customers, their expectations, operations objectives and process types................................3Process Types.........................................................................................................................5Process to achieve operations objectives................................................................................6Recommendations..................................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONOperations Management refers to the overall administration of practices involved inbusiness to maximize the efficiency of an organisation. This aspect takes the conversion of rawmaterials as well as labour into various goods and services in a way that it enhance theprofitability of the firm. The report below is based on the application of operations managementin Aston Martin, which is an independent British manufacturer of grand tourers and luxurySports cars. It covers the discussion about the organisation, its customers, their expectations andoperations objectives required to fulfil these expectation (Smith, Maull and CL Ng, 2014). It alsoundertakes the process for operations and its contribution in achievement of the objectives. Thereport is also mention recommendations to enhance the ability of these processes in meetingoperations objectives.IntroductionAston Martin is one of the most modern and acknowledged sports car brand which isrecognised for its exceptional designs and unique heritage. It was founded by Lionel Martin andRobert Bamford in 1913 and provide its customers with extreme performance, style, comfort andluxury (ASTON MARTIN - THE COMPANY, 2018). Large number of major departments are operating within the firm across its enterprisesworldwide, one of the main units that contributes in its success is the operations department.Operations Department and Operations Manager, both contribute in different and effective waysin the company that helps the firm in smooth running of operations and better achievement ofobjectives. Their roles are described below:Role of Operations Department:Optimum Utilisation of Resources: The Operations Department of Aston Martin isrequired to manage as well as utilise each resource optimally. It is responsible formanaging both the raw materials and the company's employees. In addition, overseeingthe inventory covers a major part of their role. Through such effective management itcontributes in cost reductions and enhancement of efficiency and consistency (Hill andHill, 2017).Quality Assurance: Another major function performed by the operations department isthat they ensure the quality in the processes as well as the products before delivering it to1

the customers. It determines the grounds on which the quality is ensured and properlymonitors the functions of production of cars in the company. These grounds for a firmlike Aston Martin are speed, reliability, comfort and safety in their cars(Hitt, Xu andCarnes, 2016).Apart from the operations department, the operations manager too has a prominent role toplay in the company.Role of Operations Manager:Setting Up Goals: They are required to set up goals and policies fortheir department inAston Martin. They undertake the setting up of objectives like better performance fromemployees and enhancement in the quality of their production and achievement of thosetargets to ensure efficiency in the process of production and distribution (Fredendall andHill, 2016).Financial Management: Their contribution in the firm is not limited to goal setting.They play a major role in cost control, budget forecasting and keeping a financial track ofthe company. Any deviation from the set objectives is tracked and measures are taken toimprove the financial facet of the company (Mahadevan, 2015).Four V's of Operations Management:Each company performs in a somewhat similar manner, however, the operations inproduction for a company like Aston Martin are more centralise and the product is followedfrom its inception till its completed and delivered. The differences in these operations processesare mentioned by the 4V's overview which is described below:Volume Dimension: This undertakes the volume of the product which is needed tosatisfy its demand in the marketplace. Low volume indicates less repetitive processes andmultitasking of employees whereas high volume enhances these repeatable processeswhich could be automated or standardised. If the production of cars would be at highvolume, it would satisfy more demand. Variety Dimension: As the name indicates, this dimension relates with diversity andtends to focus on the variety of offerings that the firm could present in the market. Highvariety gives high flexibility to the firm and is in the correlation with the volume. Thismeans higher the variety, the lower would be the volume. As an example, Aston Martin2

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